Grand Incentives - Top 4 Mistakes a Business Makes

The 4 Mistakes 

1. Using Your Incentive Too Early - Don't get trigger happy. Typically, in a sales conversation you can predict what percentage your customer is likely to buy. As the conversation develops, if you see that percentage dropping, it may be time to mention the incentive. An incentive given to early, can signal that your pretty desperate and your trying "magic" to close a sale.
2. Not Using It At All - You've closed the sale and didn't have to use the incentive. Why not still give it to your customer? What's the worst that can happen? Rewarding a converted customer leaves them with a higher level of satisfaction. Can you say repeat customer?
3. Not Using It Early Enough - Doesn't this conflict with # 1? No. Some businesses are better off giving a travel incentive to the first 100 customers that walk through the door. If you sell hot tubs, give out 100 hotel certificates to Daytona Beach for the first 100 customers that walk through the door.
4. Using Incentives That Suck - If your selling a car to me and mention throwing in a $10 Starbucks Gift Card, I'm laughing at you...and then leaving. However, what about a Vacation Certificate to Hawaii? Now you've got my attention. I can see your serious about making this deal work. It's just that simple. Don't insult people. That's not a cool grand incentives thing to do.