Knowledge is Power
Graphic Design is a beautiful thing... it can inspire, invoke, educate, entertain. Most of all it communicates. Whether to the general public or like a dialect it can reach out and touch one segment of society, while the rest is oblivious to the message. Good graphic design adheres to rules. But like all rules they can be broken. How well they can be broken depends on how well you know the rules. The books here will guide and draw the lines of those rules, and also let you know when you can push past those boundaries.
The Elements of Graphic Design
Space, Unity, Page Architecture, and Type
by Alexander W. White
Paperback: 160 pages
Publisher: Allworth Press; 1 edition (November 1, 2002)
Book Description
Approach page design in a revolutionary new way! Unlike other graphic design books, The Elements of Graphic Design reveals the secrets of successful graphic design from the unique perspective of the page's "white space." With the help of carefully selected examples from art, design, and architecture, the role of white space as a connection between page elements is thoroughly explored. Clear, insightful comments are presented in a dynamic page design, and interactive design elements, thought-provoking captions, and scores of illustrations challenge designers to "think out of the box." This unique resource is guaranteed to inspire more creative and thorough thinking.
Paperback: 160 pages
Publisher: Allworth Press; 1 edition (November 1, 2002)
Book Description
Approach page design in a revolutionary new way! Unlike other graphic design books, The Elements of Graphic Design reveals the secrets of successful graphic design from the unique perspective of the page's "white space." With the help of carefully selected examples from art, design, and architecture, the role of white space as a connection between page elements is thoroughly explored. Clear, insightful comments are presented in a dynamic page design, and interactive design elements, thought-provoking captions, and scores of illustrations challenge designers to "think out of the box." This unique resource is guaranteed to inspire more creative and thorough thinking.
The Elements of Graphic Design: Space, Unity, Page Architecture, and Type
Amazon Price: $16.47 (as of 07/10/2009) 
Getting It Printed
How to Work With Printers and Graphic Imaging Services to Assure Quality, Stay on Schedule and Control Costs
by Eric Kenly (Author), Mark Beach (Author)
Paperback: 208 pages
Publisher: How; 4th edition (August 2004)
Book Description
Designers can save time, money and frustration with this essential guide to printing. Covering all of the topics that have made it a popular title for years, along with the latest developments in the industry, Getting It Printed features:
* A comprehensive look at how to work with printers--everything from estimates, pricing and negotiating to trade customs and quality guidelines
* Easy-to-follow explanations of the top printing processes and techniques
* All of the information designers need to choose the right papers and inks for their projects
* Hard-to-find knowledge about proofing, output and color
Whether they're independent, in-house or students, designers will want to have this book at hand. It's the ultimate printing resource!
Paperback: 208 pages
Publisher: How; 4th edition (August 2004)
Book Description
Designers can save time, money and frustration with this essential guide to printing. Covering all of the topics that have made it a popular title for years, along with the latest developments in the industry, Getting It Printed features:
* A comprehensive look at how to work with printers--everything from estimates, pricing and negotiating to trade customs and quality guidelines
* Easy-to-follow explanations of the top printing processes and techniques
* All of the information designers need to choose the right papers and inks for their projects
* Hard-to-find knowledge about proofing, output and color
Whether they're independent, in-house or students, designers will want to have this book at hand. It's the ultimate printing resource!
Logo Design Workbook
A Hands-On Guide to Creating Logos
by Noreen Morioka, Terry Stone Sean Adams
Paperback: 240 pages
Publisher: Rockport Publishers; New Ed edition (March 1, 2006)
Book Description
Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?"
In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.
The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
Paperback: 240 pages
Publisher: Rockport Publishers; New Ed edition (March 1, 2006)
Book Description
Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?"
In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.
The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
Logo Design Workbook: A Hands-On Guide to Creating Logos
Amazon Price: $16.50 (as of 07/10/2009)
Color Management for Photographers
Hands on Techniques for Photoshop Users
by Andrew Rodney
Paperback: 480 pages
Publisher: Focal Press; Pap/Cdr edition (August 10, 2005)
Book Description
Color Management for Photographers: Hands on Techniques for Photoshop Users, by Andrew Rodney, addresses the difficult subject of color management in a way that can help you get real work accomplished. This is the first book that moves beyond esoteric color management theory and detailed explanations of how things work to explain how to achieve a desired effect with step-by-step instructions so you can get on with creating and printing successful images. Complete with what-button-to-push-when explanations, this guide will help you navigate color management and further solidify comprehension of techniques with self-paced tutorials that enable you to practice what Rodney preaches. This practical, learn by doing approach is enhanced by the accompanying CD-Rom which includes sample files for practice as well as tutorials and software.
Written with the photographer in mind, this book is also a great hands-on guide for graphic designers, those in prepress/print and, more generally, the majority of people who feel color management is too difficult. This book will help to explain this difficult concept in terms you can understand so that you may control and enhance your photographic vision.
* Covers CS2!
* Distills theory and concentrates on the tools at hand to get the job done
* CD ROM with tutorials and software help you better understand the concepts and teach you how to use Photoshop and its CMS features correctly
* Provides the working professional with a resource in the critically important area of printing and prepress
Paperback: 480 pages
Publisher: Focal Press; Pap/Cdr edition (August 10, 2005)
Book Description
Color Management for Photographers: Hands on Techniques for Photoshop Users, by Andrew Rodney, addresses the difficult subject of color management in a way that can help you get real work accomplished. This is the first book that moves beyond esoteric color management theory and detailed explanations of how things work to explain how to achieve a desired effect with step-by-step instructions so you can get on with creating and printing successful images. Complete with what-button-to-push-when explanations, this guide will help you navigate color management and further solidify comprehension of techniques with self-paced tutorials that enable you to practice what Rodney preaches. This practical, learn by doing approach is enhanced by the accompanying CD-Rom which includes sample files for practice as well as tutorials and software.
Written with the photographer in mind, this book is also a great hands-on guide for graphic designers, those in prepress/print and, more generally, the majority of people who feel color management is too difficult. This book will help to explain this difficult concept in terms you can understand so that you may control and enhance your photographic vision.
* Covers CS2!
* Distills theory and concentrates on the tools at hand to get the job done
* CD ROM with tutorials and software help you better understand the concepts and teach you how to use Photoshop and its CMS features correctly
* Provides the working professional with a resource in the critically important area of printing and prepress
Color Management for Photographers: Hands on Techniques for Photoshop Users
Amazon Price: $32.81 (as of 07/10/2009)
Color Design Workbook
A Real-World Guide to Using Color in Graphic Design
by Noreen Morioka, Terry Stone Sean Adams
Hardcover: 240 pages
Publisher: Rockport Publishers (January 1, 2006)
Book Description
Designers know that color is an extremely vital part of any design project and not a subject to be taken lightly. For better or for worse, it affects moods and elicits reactions.
Color Design Workbook invites readers to explore color through the language of professionals. As part of the Workbook series, this book aims to present readers with the fundamentals of graphic design. It supplies tips regarding how to talk to clients about color and using color in presentations. Background information on color such as certain cultural meanings is also included. Color Design Workbook breaks down color theory into straightforward terms, eliminating unintelligible jargon and showcases the work of top designers and the brilliant and inspiring use of color in their design work.
Hardcover: 240 pages
Publisher: Rockport Publishers (January 1, 2006)
Book Description
Designers know that color is an extremely vital part of any design project and not a subject to be taken lightly. For better or for worse, it affects moods and elicits reactions.
Color Design Workbook invites readers to explore color through the language of professionals. As part of the Workbook series, this book aims to present readers with the fundamentals of graphic design. It supplies tips regarding how to talk to clients about color and using color in presentations. Background information on color such as certain cultural meanings is also included. Color Design Workbook breaks down color theory into straightforward terms, eliminating unintelligible jargon and showcases the work of top designers and the brilliant and inspiring use of color in their design work.
Color Design Workbook: A Real-World Guide to Using Color in Graphic Design
Amazon Price: (as of 07/10/2009)
Logo Font & Lettering Bible
A Comprehensive Guide to the Design, Construction and Usage of Alphabets and Symbols
by Leslie Cabarga
Hardcover: 240 pages
Publisher: How Design Books (March 2004)
Book Description
This book is a hands-on guide to the entire process of making logos and fonts and even icons, all of which, essentially, start with the ability to draw letterforms. The intent of the book, in fact, is to enable the user to end reliance on "OPF" (other people's fonts) and learn to draw your own custom logos, fonts and lettering! There are many books on the market that simply display collections of logos and fonts, and that give the history of logos and fonts. But Logo, Font & Lettering Bible is unique in that it teaches you how to create logos and fonts from scratch using traditional tools as well as the computer programs Adobe Illustrator and Fontographer (plus a bit about FontLab). The book provides all the traditional rules and tips about letter formation relating to proportion, shaping, balance, spacing, composition and actually teaches five different methods of drawing letters on computer using bezier curves. There has never been a book like this one that goes into so much detail about drawing letters and takes such a fun and irreverent approach while doing so. The book is also full of inspiration and analysis of tons of great examples of vintage and current lettering from old manuscripts to graffiti. Logo, Font & Lettering Bible also shows you how to create fancy drop shadows and other type effects. And finally, the last section provides straight talk on the business of being a logo and font designer, from advertising your work and pricing to dealing with difficult clients (aren't they all?).
This book has been almost unanimously acclaimed by professional letterers, logo designers and font creators, both young and old. It is currently in use as a text in many typography programs and several Design college educators have stated it is one of the few texts that "students are actually happy about having to purchase."
About the Author
Leslie Cabarga has been an illustrator, graphic designer and font designer since 1975. He has authored over two dozen books on design including The Designer's Guide to Color Combinations, The Designer's Guide to Global Color Combinations and Learn FontLab Fast. As an illustrator he's drawn covers for Time, Newsweek, Fortune and National Lampoon. He has designed numerous fonts, such as Magneto, Streamline, Raceway and the Love and Peace family of psychedelic fonts.
Hardcover: 240 pages
Publisher: How Design Books (March 2004)
Book Description
This book is a hands-on guide to the entire process of making logos and fonts and even icons, all of which, essentially, start with the ability to draw letterforms. The intent of the book, in fact, is to enable the user to end reliance on "OPF" (other people's fonts) and learn to draw your own custom logos, fonts and lettering! There are many books on the market that simply display collections of logos and fonts, and that give the history of logos and fonts. But Logo, Font & Lettering Bible is unique in that it teaches you how to create logos and fonts from scratch using traditional tools as well as the computer programs Adobe Illustrator and Fontographer (plus a bit about FontLab). The book provides all the traditional rules and tips about letter formation relating to proportion, shaping, balance, spacing, composition and actually teaches five different methods of drawing letters on computer using bezier curves. There has never been a book like this one that goes into so much detail about drawing letters and takes such a fun and irreverent approach while doing so. The book is also full of inspiration and analysis of tons of great examples of vintage and current lettering from old manuscripts to graffiti. Logo, Font & Lettering Bible also shows you how to create fancy drop shadows and other type effects. And finally, the last section provides straight talk on the business of being a logo and font designer, from advertising your work and pricing to dealing with difficult clients (aren't they all?).
This book has been almost unanimously acclaimed by professional letterers, logo designers and font creators, both young and old. It is currently in use as a text in many typography programs and several Design college educators have stated it is one of the few texts that "students are actually happy about having to purchase."
About the Author
Leslie Cabarga has been an illustrator, graphic designer and font designer since 1975. He has authored over two dozen books on design including The Designer's Guide to Color Combinations, The Designer's Guide to Global Color Combinations and Learn FontLab Fast. As an illustrator he's drawn covers for Time, Newsweek, Fortune and National Lampoon. He has designed numerous fonts, such as Magneto, Streamline, Raceway and the Love and Peace family of psychedelic fonts.
Logo, Font & Lettering Bible
Amazon Price: $21.77 (as of 07/10/2009)
Thinking with Type
A Critical Guide for Designers, Writers, Editors, & Students
by Ellen Lupton
Paperback: 176 pages
Publisher: Princeton Architectural Press; 1 edition (January 2007)
Paperback: 176 pages
Publisher: Princeton Architectural Press; 1 edition (January 2007)
Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs)
Amazon Price: $14.93 (as of 07/10/2009)
The Designer's Guide to Global Color Combinations
750 Color Formulas in CMYK and RGB from Around the World
by Leslie Cabarga
Hardcover: 175 pages
Publisher: How Design Books (October 1, 2001)
Book Description
Following up on the popular Designer's Guide to Color Combinations, this book is certain to be an endless source of ideas and instruction for designers, illustrators and creative professionals in all fields. It features original designs from various regions around the world and examines their use of type and color. From Africa and Asia to Europe and the Middle East, readers will find dozens of fascinating pieces on display. Each design is carefully analyzed to show how and why it works. The author also makes recommendations about which colors should be used for type, border, background, etc. These suggestions, along with exact CMYK and RGB percentages for each design, will save designers much valuable time should they choose to incorporate the featured color combinations into their own work--a huge benefit for this audience.
Hardcover: 175 pages
Publisher: How Design Books (October 1, 2001)
Book Description
Following up on the popular Designer's Guide to Color Combinations, this book is certain to be an endless source of ideas and instruction for designers, illustrators and creative professionals in all fields. It features original designs from various regions around the world and examines their use of type and color. From Africa and Asia to Europe and the Middle East, readers will find dozens of fascinating pieces on display. Each design is carefully analyzed to show how and why it works. The author also makes recommendations about which colors should be used for type, border, background, etc. These suggestions, along with exact CMYK and RGB percentages for each design, will save designers much valuable time should they choose to incorporate the featured color combinations into their own work--a huge benefit for this audience.
The Designer's Guide to Global Color Combinations: 750 Color Formulas in CMYK and RGB from Around the World
Amazon Price: (as of 07/10/2009)
Forms, Folds, and Sizes
All the Details Graphic Designers Need to Know but Can Never Find
by Poppy Evans
Turtleback: 264 pages
Publisher: Rockport Publishers (May 1, 2004)
Book Description
Forms, Folds & Sizes will be the book that is always next to a designer?s computer. Completely practical with only the most needed information, this book will provide designers with all the little details that can make or break a design such as how much space to leave in the gutter when designing barrel folds, how to layout a template for a box and the ratios of each part, metric conversion charts, standard envelope sizes in the USA, Europe, Canada and Asia, etc. This hardworking handbook will be 2-color with a durable soft vinyl cover.
About the Author
Poppy Evans is an award-winning writer and graphic designer who lives in Park Hills Kentucky, a suburb of Cincinnati, Ohio. She is the former art director of Screen Printing and American Music Teacher magazines, and former managing editor of HOW magazine. Since shifting into design-related writing and editing in 1989, her writing achievements include eleven books and over 200 articles that have appeared in Print, HOW, Step Inside Design and other design trade magazines. Her most recent books include The Graphic Designer's Ultimate Resource Directory, Fresh Ideas in Photoshop, Your Perfect Home-Based Studio, Graphic Design Makeovers, the Designer's Survival Manual, and Extraordinary Graphic for Unusual Surfaces. Poppy also teaches design-related courses at the Art Academy of Cincinnati.
Turtleback: 264 pages
Publisher: Rockport Publishers (May 1, 2004)
Book Description
Forms, Folds & Sizes will be the book that is always next to a designer?s computer. Completely practical with only the most needed information, this book will provide designers with all the little details that can make or break a design such as how much space to leave in the gutter when designing barrel folds, how to layout a template for a box and the ratios of each part, metric conversion charts, standard envelope sizes in the USA, Europe, Canada and Asia, etc. This hardworking handbook will be 2-color with a durable soft vinyl cover.
About the Author
Poppy Evans is an award-winning writer and graphic designer who lives in Park Hills Kentucky, a suburb of Cincinnati, Ohio. She is the former art director of Screen Printing and American Music Teacher magazines, and former managing editor of HOW magazine. Since shifting into design-related writing and editing in 1989, her writing achievements include eleven books and over 200 articles that have appeared in Print, HOW, Step Inside Design and other design trade magazines. Her most recent books include The Graphic Designer's Ultimate Resource Directory, Fresh Ideas in Photoshop, Your Perfect Home-Based Studio, Graphic Design Makeovers, the Designer's Survival Manual, and Extraordinary Graphic for Unusual Surfaces. Poppy also teaches design-related courses at the Art Academy of Cincinnati.
Forms, Folds, and Sizes: All the Details Graphic Designers Need to Know but Can Never Find
Amazon Price: $19.80 (as of 07/10/2009)
1,000 Graphic Elements
Details for Distinctive Designs
by Wilson Harvey
Turtleback: 320 pages
Publisher: Rockport Publishers (September 4, 2004)
Book Description
Often, the small, delightful details make a piece shine, similar to the way unique buttons on a white shirt can give it an entirely new look. This book explores 1,000 of these embellishments available to graphic designers across all kinds of projects, from books to brochures, invitations to menus, CDs to annual reports.
Exacting photography, which is accompanied by credits outlining the vendors and materials used, focuses on these details. This book invites designers to literally shop for ideas. Content is organized by type; if you?re in the market for an unusual binding, turn to the bindings section to see a wide collection of fresh ideas.
Other topics covered include fasteners, graphics, unique materials, embossing, debossing, specialty inks, type treatments, interesting color usage, add-ons, die cuts, and much more.
About the Author
Wilson Harvey is a London-based integrated design and marketing agency with a focus on producing high-end communications for a wide range of clients. Wilson Harvey has designed more than 500 books for a variety of publishers including Berg, Random House, Cond? Nast, Pavilion, Quintet, and Rockport. Wilson Harvey is also the author/designer of The Best of Brochure Design 7.
Turtleback: 320 pages
Publisher: Rockport Publishers (September 4, 2004)
Book Description
Often, the small, delightful details make a piece shine, similar to the way unique buttons on a white shirt can give it an entirely new look. This book explores 1,000 of these embellishments available to graphic designers across all kinds of projects, from books to brochures, invitations to menus, CDs to annual reports.
Exacting photography, which is accompanied by credits outlining the vendors and materials used, focuses on these details. This book invites designers to literally shop for ideas. Content is organized by type; if you?re in the market for an unusual binding, turn to the bindings section to see a wide collection of fresh ideas.
Other topics covered include fasteners, graphics, unique materials, embossing, debossing, specialty inks, type treatments, interesting color usage, add-ons, die cuts, and much more.
About the Author
Wilson Harvey is a London-based integrated design and marketing agency with a focus on producing high-end communications for a wide range of clients. Wilson Harvey has designed more than 500 books for a variety of publishers including Berg, Random House, Cond? Nast, Pavilion, Quintet, and Rockport. Wilson Harvey is also the author/designer of The Best of Brochure Design 7.
1,000 Graphic Elements: Details for Distinctive Designs
Amazon Price: $26.40 (as of 07/10/2009)
1,000 Type Treatments
From Script to Serif, Letterforms Used to Perfection
by Wilson Harvey
Paperback: 320 pages
Publisher: Rockport Publishers (July 1, 2005)
Book Description
The ability to wield typography is one of those things that is a clear indication of a talented designer. Being able to craft type well and thoughtfully takes a deep understanding of the inherent complexities and a keen eye for the minute and subtle details. This book contains a collection of 1,000 instances of thoughtful type usage along with credits that note what fonts were used in the design. Like its predecessor, 1,000 Graphic Elements, the photography in this book focuses in on the typography so readers can get an up-close look at the work.
1,000 Type Treatments showcases an array of fonts in a catalog-like format, making it easy for the working designer to practically shop for ideas. The book is organized by style so if a designer has a traditional, elegant, or edgy piece, they can go directly to that section of the book, where they will find a wide collection of fresh ideas in the style they are seeking.
Also included is a directory of font foundries and suppliers, providing busy designers with a quick reference guide to where they can find the fonts that pique their interest.
About the Author
Wilson Harvey is a London-based integrated design and marketing agency with a focus on producing high-end communications for a wide range of clients. Wilson Harvey has designed more than 500 books for a variety of publishers including Berg, Random House, Conde Nast, Pavilion, Quintet, and Rockport. Wilson Harvey is also the author/designer of The Best of Brochure Design 7 and 1,000 Graphic Elements.
Paperback: 320 pages
Publisher: Rockport Publishers (July 1, 2005)
Book Description
The ability to wield typography is one of those things that is a clear indication of a talented designer. Being able to craft type well and thoughtfully takes a deep understanding of the inherent complexities and a keen eye for the minute and subtle details. This book contains a collection of 1,000 instances of thoughtful type usage along with credits that note what fonts were used in the design. Like its predecessor, 1,000 Graphic Elements, the photography in this book focuses in on the typography so readers can get an up-close look at the work.
1,000 Type Treatments showcases an array of fonts in a catalog-like format, making it easy for the working designer to practically shop for ideas. The book is organized by style so if a designer has a traditional, elegant, or edgy piece, they can go directly to that section of the book, where they will find a wide collection of fresh ideas in the style they are seeking.
Also included is a directory of font foundries and suppliers, providing busy designers with a quick reference guide to where they can find the fonts that pique their interest.
About the Author
Wilson Harvey is a London-based integrated design and marketing agency with a focus on producing high-end communications for a wide range of clients. Wilson Harvey has designed more than 500 books for a variety of publishers including Berg, Random House, Conde Nast, Pavilion, Quintet, and Rockport. Wilson Harvey is also the author/designer of The Best of Brochure Design 7 and 1,000 Graphic Elements.
1,000 Type Treatments: From Script to Serif, Letterforms Used to Perfection
Amazon Price: $23.28 (as of 07/10/2009)
Universal Principles of Design
100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design
by William Lidwell (Author), Kritina Holden (Author), Jill Butler (Author)
Hardcover: 216 pages
Publisher: Rockport Publishers (October 1, 2003)
Book Description
Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work until now.
Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.
This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.
About the Author
William Lidwell is president of the Applied Management Sciences Institute, co-editor of Guidelines for Excellence in Management and author of The Thoughtful Leader. Kritina Holden is a human factors specialist at Lockheed Martin-Space Operations and NASA. Jill Butler is the founder and president of Stuff Creators Design Studio.
Universal Principles of Design
Amazon Price: $26.40 (as of 07/10/2009)
Making and Breaking the Grid
A Graphic Design Layout Workshop
by Timothy Samara
Paperback: 208 pages
Publisher: Rockport Publishers; New Ed edition (May 1, 2005)
Book Description
Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work until now.
Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.
This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.
About the Author
William Lidwell is president of the Applied Management Sciences Institute, co-editor of Guidelines for Excellence in Management and author of The Thoughtful Leader. Kritina Holden is a human factors specialist at Lockheed Martin-Space Operations and NASA. Jill Butler is the founder and president of Stuff Creators Design Studio.
Paperback: 208 pages
Publisher: Rockport Publishers; New Ed edition (May 1, 2005)
Book Description
Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work until now.
Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.
This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.
About the Author
William Lidwell is president of the Applied Management Sciences Institute, co-editor of Guidelines for Excellence in Management and author of The Thoughtful Leader. Kritina Holden is a human factors specialist at Lockheed Martin-Space Operations and NASA. Jill Butler is the founder and president of Stuff Creators Design Studio.
Making and Breaking the Grid: A Graphic Design Layout Workshop
Amazon Price: $16.50 (as of 07/10/2009)
Grid Systems
Principles of Organizing Type
by Kimberly Elam
Paperback: 112 pages
Publisher: Princeton Architectural Press; 1 edition (August 1, 2005)
Book Description
Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition.
In her best-selling Geometry of Design, Elam shows how proportion, symmetry, and other geometrical systems underlie many of the visual relationships that make for good design. Now, Elam brings the same keen eye and clear explanations to bear on the most prevalent, and maybe least understood, system of visual organization: the grid.
Filled with extensive research and more than 100 informative examples from the Bauhaus to Nike ads, Grid Systems provides a rich, easy-to-understand overview and demonstrates a step-by-step approach to typographic composition. It suggests design strategies that transcend simple function and reductionist recipes to allow grids to become a means of truly dynamic communication. Any designer, educator, or student will benefit greatly from this elegant slim book, chock-a-block full of colorful examples, helpful vellum overlays, and Elam's insightful analysis.
About the Author
Kimberly Elam is chairperson of the Graphic and Interactive Communication Department at the Ringling School of Art and Design in Sarasota, Florida.
Paperback: 112 pages
Publisher: Princeton Architectural Press; 1 edition (August 1, 2005)
Book Description
Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition.
In her best-selling Geometry of Design, Elam shows how proportion, symmetry, and other geometrical systems underlie many of the visual relationships that make for good design. Now, Elam brings the same keen eye and clear explanations to bear on the most prevalent, and maybe least understood, system of visual organization: the grid.
Filled with extensive research and more than 100 informative examples from the Bauhaus to Nike ads, Grid Systems provides a rich, easy-to-understand overview and demonstrates a step-by-step approach to typographic composition. It suggests design strategies that transcend simple function and reductionist recipes to allow grids to become a means of truly dynamic communication. Any designer, educator, or student will benefit greatly from this elegant slim book, chock-a-block full of colorful examples, helpful vellum overlays, and Elam's insightful analysis.
About the Author
Kimberly Elam is chairperson of the Graphic and Interactive Communication Department at the Ringling School of Art and Design in Sarasota, Florida.
Grid Systems: Principles of Organizing Type (Design Briefs)
Amazon Price: $14.93 (as of 07/10/2009)
The Elements of Typographic Style
by Robert Bringhurst
Paperback: 352 pages
Publisher: Hartley and Marks Publishers; 3.00 edition (October 9, 2004)
This well-written book is concerned foremost with creating beautiful typography and is essential for professionals who regularly work with typographic designs. Author Robert Bringhurst writes about designing with the correct typeface; striving for rhythm, proportion, and harmony; choosing and combining type; designing pages; using section heads, subheads, footnotes, and tables; applying kerning and other type adjustments to improve legibility; and adding special characters, including punctuation and diacritical marks. The Elements of Typographic Style teaches the history of and the artistic and practical perspectives on a variety of type families that are available in Europe and America today.
The last section of the book classifies and displays many type families, offers a glossary of typography terms, and lists type designers and type foundries. The book briefly mentions digital typography, but otherwise ignores it, focusing instead on general typography and page- and type-design issues. Its examples include text in a variety of languages--including English, Russian, German, and Greek--which is particularly helpful if your work has a multinational focus.
Paperback: 352 pages
Publisher: Hartley and Marks Publishers; 3.00 edition (October 9, 2004)
This well-written book is concerned foremost with creating beautiful typography and is essential for professionals who regularly work with typographic designs. Author Robert Bringhurst writes about designing with the correct typeface; striving for rhythm, proportion, and harmony; choosing and combining type; designing pages; using section heads, subheads, footnotes, and tables; applying kerning and other type adjustments to improve legibility; and adding special characters, including punctuation and diacritical marks. The Elements of Typographic Style teaches the history of and the artistic and practical perspectives on a variety of type families that are available in Europe and America today.
The last section of the book classifies and displays many type families, offers a glossary of typography terms, and lists type designers and type foundries. The book briefly mentions digital typography, but otherwise ignores it, focusing instead on general typography and page- and type-design issues. Its examples include text in a variety of languages--including English, Russian, German, and Greek--which is particularly helpful if your work has a multinational focus.
The Elements of Typographic Style
Amazon Price: $19.77 (as of 07/10/2009)
Logo Design That Works
Secrets for Successful Logo Design
by Lisa Silver
Paperback: 144 pages
Publisher: Rockport Publishers (July 1, 2001)
Book Description
Logo design titles continue to sell the most copies of all graphic design subjects. This hard-working title examines 100 logo designs by illustrating how and why the design works. Sidebars compare and contrast rough drafts of popular logos with their final versions, and short tips address issues such as testing designs, sourcing inspiration, and typography. As well, the evolution of well-known logos are traced by examining why design changes were made and how those changes benefited the client and were successful on the market.
About the Author
Lisa Silver is a Manhattan-based freelance writer and an adjunct professor of journalism at New York University.
Paperback: 144 pages
Publisher: Rockport Publishers (July 1, 2001)
Book Description
Logo design titles continue to sell the most copies of all graphic design subjects. This hard-working title examines 100 logo designs by illustrating how and why the design works. Sidebars compare and contrast rough drafts of popular logos with their final versions, and short tips address issues such as testing designs, sourcing inspiration, and typography. As well, the evolution of well-known logos are traced by examining why design changes were made and how those changes benefited the client and were successful on the market.
About the Author
Lisa Silver is a Manhattan-based freelance writer and an adjunct professor of journalism at New York University.
Logo Design That Works: Secrets for Successful Logo Design (That Works Series)
Amazon Price: (as of 07/10/2009)
Layout Workbook
A Real-World Guide to Building Pages in Graphic Design
by Kristin Cullen
Hardcover: 240 pages
Publisher: Rockport Publishers (July 1, 2005)
Book Description
Layout Workbook is the third book in Rockport's series of practical and inspirational workbooks that cover the fundamental areas of the graphic design business. In this edition, author Kristin Cullen tackles the often perplexing job of nailing down a layout that works.
Cullen approaches layout with this comprehensive guide that begins with a series of step-by-step fundamental chapters (a "how-to" of layout) addressing topics such as Inspiration, The Process of Design, Choosing Type, Structure and Spatial Organization, Establishing Hierarchy, and Communicating Messages. Following this thorough and instructive section is a diverse collection of visual case studies showcasing some of the best of layout design; inspirational quotations; and a unique, progressive book design that is truly reflective of the content.
The book is more than a collection of great examples of layout. It is an invaluable resource for students, designers, and creative professionals who seek design understanding and inspiration. The book illuminates the broad category of layout, communicating specifically what it takes to design with excellence. It also addresses the heart of design-the how and why of the creative process.
About the Author
Kristin Cullen teaches graphic design at the University of Cincinnati and has also taught at the University of Illinois and the Rhode Island School of Design. For years, she worked as a designer at award-winning Chicago design firms, where she created a wide range of communication materials. She lives in Cincinnati, Ohio.
Hardcover: 240 pages
Publisher: Rockport Publishers (July 1, 2005)
Book Description
Layout Workbook is the third book in Rockport's series of practical and inspirational workbooks that cover the fundamental areas of the graphic design business. In this edition, author Kristin Cullen tackles the often perplexing job of nailing down a layout that works.
Cullen approaches layout with this comprehensive guide that begins with a series of step-by-step fundamental chapters (a "how-to" of layout) addressing topics such as Inspiration, The Process of Design, Choosing Type, Structure and Spatial Organization, Establishing Hierarchy, and Communicating Messages. Following this thorough and instructive section is a diverse collection of visual case studies showcasing some of the best of layout design; inspirational quotations; and a unique, progressive book design that is truly reflective of the content.
The book is more than a collection of great examples of layout. It is an invaluable resource for students, designers, and creative professionals who seek design understanding and inspiration. The book illuminates the broad category of layout, communicating specifically what it takes to design with excellence. It also addresses the heart of design-the how and why of the creative process.
About the Author
Kristin Cullen teaches graphic design at the University of Cincinnati and has also taught at the University of Illinois and the Rhode Island School of Design. For years, she worked as a designer at award-winning Chicago design firms, where she created a wide range of communication materials. She lives in Cincinnati, Ohio.
Layout Workbook: A Real-World Guide to Building Pages in Graphic Design
Amazon Price: (as of 07/10/2009)
How to Design Logos, Symbols and Icons
24 Internationally Renowned Studios Reveal How They Develop Trademarks for Print and New Media
by Gregory Thomas
Paperback: 144 pages
Publisher: How Design Books; New Ed edition (April 2003)
Book Description
This book steps into the studios of top designers as their ideas happen. Case studies trace the evolution of great logos, symbols and icons, illustrating the process with initial roughs and intermediary sketches that lead up to the final designs for companies including Nike and IBM. In addition, this book expands its boundaries to include symbols and icons, two rarely covered yet increasingly vital areas of design. Gregory Thomas is the owner and principal of Gregory Thomas Associates, a Santa Monica-based design consultancy. The award-winning company boosts an international client list that includes CBS, IBM, Levi Strauss & Company, Yale University, and MCA/Universal Pictures.
Paperback: 144 pages
Publisher: How Design Books; New Ed edition (April 2003)
Book Description
This book steps into the studios of top designers as their ideas happen. Case studies trace the evolution of great logos, symbols and icons, illustrating the process with initial roughs and intermediary sketches that lead up to the final designs for companies including Nike and IBM. In addition, this book expands its boundaries to include symbols and icons, two rarely covered yet increasingly vital areas of design. Gregory Thomas is the owner and principal of Gregory Thomas Associates, a Santa Monica-based design consultancy. The award-winning company boosts an international client list that includes CBS, IBM, Levi Strauss & Company, Yale University, and MCA/Universal Pictures.
Designing Brand Identity
A Complete Guide to Creating, Building, and Maintaining Strong Brands
by Alina Wheeler
Hardcover: 288 pages
Publisher: Wiley; 2 edition (March 10, 2006)
Book Description
This innovative approach -- blending practicality and creativity -- is now in full-color!
From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper.
Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.
Hardcover: 288 pages
Publisher: Wiley; 2 edition (March 10, 2006)
Book Description
This innovative approach -- blending practicality and creativity -- is now in full-color!
From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper.
Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Amazon Price: $28.35 (as of 07/10/2009)
The 22 Immutable Laws of Branding
by Al Ries
Paperback: 272 pages
Publisher: Collins; Reprint edition (September 17, 2002)
As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and Volvo, "branding" has developed into one of the marketing world's hottest concepts. And for good reason, contend well-known strategist Al Ries and his daughter Laura Ries in The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand.
"Marketing is building a brand in the mind of the prospect," they write. "If you can build a powerful brand you will have a powerful marketing program. If you can't, then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective." A no-holds-barred look at a diverse collection of successful--and not-so-successful--branding efforts undertaken by these and other high-profile firms, their book distills the most critical principles involved into a series of clear rules with straightforward titles such as The Law of Expansion, The Law of Contraction, The Law of Consistency, and The Law of Mortality. While some of their suggestions may at first seem counterintuitive, together they compose a logical blueprint for success in today's ever-more-competitive environment.
Paperback: 272 pages
Publisher: Collins; Reprint edition (September 17, 2002)
As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and Volvo, "branding" has developed into one of the marketing world's hottest concepts. And for good reason, contend well-known strategist Al Ries and his daughter Laura Ries in The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand.
"Marketing is building a brand in the mind of the prospect," they write. "If you can build a powerful brand you will have a powerful marketing program. If you can't, then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective." A no-holds-barred look at a diverse collection of successful--and not-so-successful--branding efforts undertaken by these and other high-profile firms, their book distills the most critical principles involved into a series of clear rules with straightforward titles such as The Law of Expansion, The Law of Contraction, The Law of Consistency, and The Law of Mortality. While some of their suggestions may at first seem counterintuitive, together they compose a logical blueprint for success in today's ever-more-competitive environment.
The 22 Immutable Laws of Branding
Amazon Price: $14.78 (as of 07/10/2009)
The Brand Gap
How to Bridge the Distance Between Business Strategy and Design
by Marty Neumeier
Paperback: 192 pages
Publisher: New Riders Press; 1ST edition (January 24, 2003)
Book Description
The Brand Gap is the first book to present a unified theory of brand. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"-a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn:
* a new definition of brand
* the five essential disciplines of brand-building
* how branding is changing the dynamics of competition
* the three most powerful questions to ask about any brand
* why collaboration is the key to brand-building
* how design determines a customer's experience
* how to test brand concepts quickly and cheaply
* the importance of managing brands from the inside
Paperback: 192 pages
Publisher: New Riders Press; 1ST edition (January 24, 2003)
Book Description
The Brand Gap is the first book to present a unified theory of brand. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"-a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn:
* a new definition of brand
* the five essential disciplines of brand-building
* how branding is changing the dynamics of competition
* the three most powerful questions to ask about any brand
* why collaboration is the key to brand-building
* how design determines a customer's experience
* how to test brand concepts quickly and cheaply
* the importance of managing brands from the inside
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Amazon Price: (as of 07/10/2009)
