Grassroots Funding

Every huge endeavor started with a little grassroots idea. But it's impossible to know how many life-changing ideas never got off the ground because of a lack of funds. It's a sad thing to have an incredible opportunity, but lack the funds to pursue it. If you knew of someone with an idea or a project that could have a huge impact on an untold number of people, wouldn't you want to be part of it? You do have the chance to be part of something bigger than yourself -- something that could change the world -- and it requires so little to make a big difference.

There are loans for projects, but they can be hard to get, and they need to be paid back. There are grants, but they are most often for organizations rather than individuals; the applications are complicated, the time frame drawn out, and the competition high. But there's another way.

Social funding, crowdfunding, and micro-funding are terms that refer to an online grassroots phenomenon in which individuals donate money to fund projects or needs. Sometimes they are donating to family or friends, but just as often they donate to absolute strangers. Donations are not always large, but many small contributions can add up to a substantial amount.

Whether for an artistic endeavor, a home repair project, medical needs, or a wedding, social funding brings fundraising down to a grassroots level where everyday people can empower each other to reach their goals. Call it charity, call it paying it forward...or just call it heartwarming.


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