People are making decisions in a new, GREEN way
This lens is focused on providing simple tips, action steps and green options to support you and your business going green. It doesn't have to be complicated. Just remember you can make a difference. We use the KISS principle, Keepin' It Simple Saves, time, money and our Earth.
Leave us some stars (above) and leave your questions and comments (below).
What is your business mission?
Share your story and your business will grow green!
Every business has a mission, no matter whether it's a for-profit, non-profit or government agency. The "why" you do what you do is the core of the products and services you provide and the focus of the people involved in your organization. Each time your business "story" or mission is shared, you have an opportunity.In marketing terms, this is the foundation for creating your "brand" or how the world recognizes and relates to you. It includes your logo, your tagline and all the related materials in print, digital and online formats, plus any products or services you provide. When you create an easily recognizable "brand" you make it easier for others to share your business.
Greening your brand is something all businesses should consider. I'm not suggesting "green washing" or trying to make something green which is NOT! I'm suggesting you look at what you're already doing, for example turning office computers off over the weekend, and starting from there. This one activity could be expanded to turning computers off overnight or putting work stations on power strips which are turned off when not in use, any activity which increases awareness and decreases power usage. Simple yet effective actions to make a difference.
Here's three guiding principles to green branding from an expert;
1. Greener Programs and Products. A company needs to demonstrate real leadership on several fronts and show that it understands its impacts and is actively working to reduce them.
This leadership does not need to include every aspect of a business or every niche player in the market, but the leadership must be genuine - a collection of moderately less bad products is unlikely to build a strong green brand.
2. Clearly Articulated Values and a Vision for Sustainability. Companies need to have an understanding of the material issues, a willingness to go beyond the status quo, and the humility to resist over-statement.
This is difficult to achieve unless they've established a vision for the future that includes ambitious sustainability goals and values.
3. A Strong Communications Campaign. Companies need to find creative ways to effectively communicate their green messages and break through the clutter of competing claims.
Traditional marketing sets the company versus its competitors in terms such that the company comes out on top. Green branding positions a company versus the ideal of sustainability, knowing full well that the company will fall short.
from The Three Pillars of Green Branding By Brian Dougherty
Including your green business actions in your marketing materials can help consumers make your business their choice. The competition for dollars is fierce, and if your business is known for great products and services, fabulous customer service and attention to detail, along with 3 other similar businesses, a deciding factor for educated consumers may be your green business ethics. Finding a way to communicate your green principles, actions and initiatives can provide your business the edge over your competition!
In many communities, green business audits are available and green business certification programs are being created. Check with your local government office or Chamber of Commerce to find out what businesses in your area are doing to go green.
Green branding can be a deciding factor with educated consumers
Make your business grow green!
Fetching RSS feed... please stand byUse Video to get your message to the masses!
a few examples to help you get started.
I Love Twitter!
Connect, learn, share & have fun ;~D

- bgreen
- aka Bonnie Cranmer
- 5,137 followers
- 5,657 following
-
- Bedfords Thaxton Elementary students share NEED - The National Energy Education Development (N.E.E.D.) Project i... http://ow.ly/160an5
-
- @idrankwhat happy early Saturday morning to You!
-
- @mainstsolutions you are so kind to share me with your followers ;~D
-
- Today & Sat get out to #Green Living & Energy Expo at Roanoke Civic Center http://bit.ly/4BsmFH FREE Admission ;~D
-
- will be at http://bit.ly/gleexpo this weekend w/ #green greetings, gifts & magic ;~D mention Twitter 2 get 10% off ur Green4Good purchase!
-
- interesting dilemma... RT @Scobleizer Who should be the 14,000th person I follow? Damn I have added more than 10,000 because of lists!
-
- fairies riding bubbles http://is.gd/4Njtu such fun ;~D
-
- RT @TheEcoist Which #green tweep will win free #eco book 2day? My 5K tweet will be RTperson gets eco book of choice. Gr8ful 2 green Twitter
-
- AMEN! RT @darrenmonroe WAKE UP! Your destiny is calling!
Are you involved in fundraising for community organizations???
Follow this process & reap the reward$
OK, you're on a planning committee for a fundraiser. You have a few donated items worth about $300. You need to raise $1,000. Follow this process & let us know what your results are;1 Get a Squidoo Page, fill it with facts about your group, why you need the money & pictures of your participants, volunteers, staff & others, and include links to related books, Ebay listings and other money makers to benefit your organization.
2 Set a date to achieve your goal, 6-8 weeks is good to get everyone involved.
3 Register for a Mission Fish account if you are a 501 (C) (3) non-profit organization, takes 2 or 3 days to complete.
4 Gather your donated items, take pictures, write descriptions and create listings for your auctions.
5 Send an invitation to a VIRTUAL AUCTION to all your members and supporters. By email is cheapest and has an immediate response. Link to the group's website, Squidoo lens and your Mission Fish auctions.
NOTE: Invite EVERYONE to create a FREE Squidoo page of their own, then link back to YOUR page. This way you have that many MORE opportunities to reach people who can give to your cause!
6 BE DETERMINED! Answer questions about your items, be prepared for shipping questions, and constantly be promoting your cause.
7 When it's over, tally the results, make sure to thank everyone, then DO IT AGAIN SOON!
Growing green is a process...
Promoting your green brand makes $ence for the bottom line!
Fetching RSS feed... please stand byGreat Resources to Grow Green 4 Good
- Points of Light Foundation Help
- MissionFish Case Study on Points of Light Foundation success, selling $10,000 per month in their Ebay Store.
- The New Heroes on PBS
- "The job of a social entrepreneur is to recognize when a part of society is stuck and to provide new ways to get it unstuck." The PBS look at this new topic.
- Resources for SE Management
- The nonprofit environment has changed. Links to resources to improve success for social entreneurship endeavors.
- Ebay Charity Auction Success Book
- This power seller put together a "bible" for successful fundraising auctions!
Squidoo-ers are givers!
Collection of Squidoo lenses focused on non-profit business community.
Lots of professional, experienced people have found Squidoo a great tool to share information. Lenses that have solid value will enhance your business image and share your knowledge and experience.-
Do-it-Yourself Fundraising | Fundraising Resources for Nonprofit Organizations | How to Raise Money for your Organization
-
Welcome to the Do-it-Yourself Fundraising lens. This lens is devoted to providing information and resources on nonprofit fundraising for small organizations such as schools, teams, youth groups and clubs. Check out my other lens about fundraisi...
-
getdonations
-
Bring back the light of the righteous to those on the front lines.
-
Fundraising Green: Healthy Kids, Healthy Homes, Healthy Planet
-
Our first big promotion is starting. One of our non-profit partners, Long Beach CA based Environmental Consumer Organization, or ECO for short, funds and administers a brand new scholarship fund - the ecoScholarship Fund. ECO's target...
I Go Green from IVillage give you a Tip Each Day!
great ideas to blossom with~~~
Have a lens, a link or a great idea for growing green 4 good?
We're listening.
Non profits in today's economy really need community support, technical, financial and volunteer. Share you best piece of advice or support here.
Gwen Johnson wrote
I am new to Squidoo-ing and blogging but decided to take this gray, icy day to play on my computer. I read the information on fundraising and found it fascinating. Thanks for all the information you have posted on this site. If it is helpful to a beginner then it must be a boon to those that know something!
kathysart wrote...
Wow.. thanks for the info! 5 HUGE STARS!
Hawaiian Travel|Hawaiian Fun Food
">http://www.squidoo.com/hawaiianartprints/
Aloha, Kathy
MSE wrote...
Great lens! As we already discussed, my great challenge is the high levels of executive salaries of some "nonprofits". Seems contradictory to me that they can call themselves non-profits. But I admire your work and you fund raising efforts. I have given this lens a 5* rating. Best of luck to you!
michael-logan wrote...
Hello Growing Green,
Love the Celtic energy. Mike Logan
http://www.squidoo.com/askmikethecounselor
Finding funds for green good works
New Sustainablog
Mission Fish is the Ebay Resource for Growning Green
No Silent Auction this year! Make it Global!!!
Sure, you can collect your donations for the annual fundraising auction, but don't put them in a room of 50 or 100 people. Have a real event with a live auction for a week ahead of your event that is in REAL TIME & can truly raise loads of dollars for your cause!
Fetching new data from eBay now... please stand byCan you say RECYCLE or REUSE?
Adds up to more savings than you can imagine!
Fetching new data from eBay now... please stand byNew Seths Blog
One of my favs...
Twitter people are such an amazine resource!
- GreenSmith
- aka Paul Smith
- 3,748 followers
- 1,106 following
-
- @EcoInteractive Awesome. Keep choosing it!
-
- @EcoInteractive What's giving you hope?
-
- @coachvanessa and I got to have a fantasy fulfilled today. It involves creamy things: http://twitpic.com/oqca5 thx @lunaandlarrys #fb
-
- Ok, off to set up for the @lunaandlarrys Bliss event, come on down any time this afternoon to the APPLE Center, ice cream pahtay at 4-6p #fb
-
- @c4chaos Bingo! Or of a different generation that sees being in front of the computer the same as zombieing in front of the TV.
Vote on what resources below give you the most BANG for your BUCK!
We want to know what advice produced $RESULTS$
Wear your green, shop your green, Live your green!
by bgreen
Glad you checked this lens. Magic happens every day & I want to be there! I'm a writer, collector, internet marketer, traveler, photog...
(more)



























