Private, Business, and Government Sectors All Agree-- Going Green is Chic
Treehugger-- No longer a dirty word.
From Crazy Hippies of yesteryear to today's Politicians, Researchers, and Venture Capitalists
Enviornmental awareness began as a movement in America in the 1960's. Majority opinion in the political arena and private sector held these early revolutionaries in contempt. "Hippies", "health nuts", and "tree-huggers" were a few of the labels attached to the early enviornmental revolutionaries.
Times have changed. Awareness has steadily been growing as to the delicate balance of the earth's resources. Once, most people considered this big green orb to provide a boundless supply of water, air, petroleum, vegetation, and livestock. Now, most agree that these resources will eventually deplete if not conserved and cared for.
Want to be more informed?
Discover the Green Earth Revolution and Find Out What You Can Do to Help:
An Inconvenient Truth
DVD. Director Davis Guggenheim eloquently weaves t more...0 points
50 Plus One Tips for Going Green (50 Plus One) (50 Plus One) by Alicia Marie Smith
Book. Going green has become a worldwide movement more...0 points
The Self-sufficient Life and How to Live It by John Seymour
Book. The Self Sufficient Life and How to Live It more...0 points
Four-Season Harvest: Organic Vegetables from Your Home Garden All Year Long by Eliot Coleman, Barbara Damrosch
Book. If you love the joys of eating home-garden v more...0 points
The Organic Gardener's Handbook of Natural Insect and Disease Control: A Complete Problem-Solving Guide to Keeping Your Garden and Yard Healthy Without Chemicals
Book. End your worries about garden problems with more...0 points
The Dervaes Family
Ecological Radicals are Today's Heroes-- Not Hippie Nuts!
The Dervaes Family is heroic in their challenge that any urban home may become a self-sufficient, ecologically sustaining corner of this world. This family shows by example how anyone can maintain a self-sufficient conservationist lifestyle. They are truly pioneers and heros in today's technological fuel-based society.
All writing, photos, and YouTube Video's used in this article have been used with express copywrited consent of the Dervaes Family.
Dervaes Family Videos
A Conservation Lifestyle
1.) Hallmark Channel- Create a Pizza Box Outdoor Oven. Great summer project for yourself or children. Cook a meal outdooors without electricity. 2007
2.) Homegrown Revolution- Treehugger TV 2006 takes you on a tour of the Dervaes homestead in Pasadena, CA.
3.) NYTimes.com- From off the Grid. Living the green life.
Green Earth- The Savvy Business Model
Businesses Cater to Growing Awareness
Retail businesses across the globe are including green earth products as public awareness continues to grow.
Today's consumer is no longer concerned only with price as the number one factor in deciding a purchase. Other considerations such as quality, organic materials, fair trade substances, and cruelty free products are tops on the list.
Manufacturers are becoming actively involved in these trends as they have been the worst offenders in times past. Products such as coffee, tea, and chocolate are appearing more often and in greater numbers with labels such as "fair trade" and "organic" as consumers become more savvy themselves.
Saving the rainforests is of greater concern as many of these favorite foods and beverages grow only in rainforests.
Retail chains from Macy's to Wal-mart are now carrying products from foods and beverages to cleaning products to cosmetics that benefit today's ecological enviornment.
Green Gold Rush
What's in Store for the Future?
In a 2008 ABC News telecast, the Green gold rush is on. Companies are springing up in a race to research, develop, and produce products using alternate energy sources.
Attributing the trend to rising gasoline and natural gas prices as well as global warming awareness, over 48 billion dollars in revenue was spent in 2007 to find answers to the energy problem. That was twice the amount spent just one year before.
Money is pouring in to find the next energy gold mine, much of it coming from venture capitalists and even pension funds. Many of these companies will fail, but the public shows faith through revenues, and it's believed some of these companies will indeed find much needed solutions to a problem that grows in intensity with each passing year.
Green Earth Links
Need to know more?
- An Inconvenient Truth
- Official site that transcends the feature film by Al Gore. Source for ordering the movie on DVD plus tips on practical ways we can help today.
- Disney's MySpace for the new feature film, Our Planet Earth.
- Disney offers to plant a tree in your honor when you purchase your ticket this week. Wow. A fun way to do a good deed.
- Alternative Energy News
- Contains great info concerning future strides in the field of Alternative Energy plus ways to get involved as well as things we can do today.
Want to Start Now?
Try Something New to Preserve Our Earth
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