Going Green - The Changing Landscape of Retail

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Nelliefay makes its way into the world of selling green.

Nelliefay.com is an online eco-friendly boutique geared towards entire families. In choosing what we offer in our store, we take the approach of selecting the things we would, and do, use for ourselves, our kids, and our pets...oh and our friends of course too. We believe a business can be good to the environment, generous to the community, and successful...all at once.

Adventures of another green business...

This is our first lens on Squidoo. We'll be doing everything from sharing our favorite new products that we come across to explaining our product selection process to just simply talking about family life as this business develops. We hope to find a lot of like minded people out there that can share with us as well.

Having a second baby when our first is in middle school completely changed our perspective. We saw an entire industry change as we registered at the big stores for the new baby shower. We are still on the outer edge, I think, of having a good selection of organic and healthy products available wherever you go. It's interesting that the market is being driven by so many other factors now. So much in terms of organic and healthy living is visible in blogs online and in the "hip" shows on cable TV...and even in Hollywood.

A dozen years ago you couldn't find organic cotton blankets and baby hats. And video monitors so easily available?? Ok, not organic, but quite a surprising change. We're fascinated by this "changing landscape" of retail. We hope to be very involved with helping this positive tide along. Businesses are caring about their environment, giving back to those around them, and let's hope...thriving.

Our Products in Use!

We really do use what we sell.

Well...here's a little bit of proof, and also a shameless plug for what we consider the best dog ever. This is Stewart enjoying his new SimplyFido organic cotton bone. These pet toys are a non-toxic, healthier option for your furry family members. We figured the way Stew likes to chew, lick, and gnaw his toys, he really ought to have something without all the chemicals added.

Stew is normally really hard on toys. One Christmas he went through two toys in about 10 minutes. We usually have to buy him the "tough" dog version of pet toys, but the bones from SimplyFido seem to be holding up quite well.

If you want to see more:
Stew's Leaf Bone
Other Organic Pet Products

Stewart and his organic cotton bone. 

A Few of our Favorite Products

We found that finding products to fill a "green" store was a challenge, but far from impossible. And when you find things like those listed below, how can you not want them in your store?
Piccalilly Poncho Bathrobe
This is one of the coolest items that we've come across in our search for healthy, organic clothes. Soft organic cotton, bunny ears, what else do you need?
Bath by Bettijo Shea Butter Soothing Lotion
This lotion is technically for babies, but this has become some of the favorite stuff in the house recently.
Lana Whale Music Box
All of Lana's toys are great. We picked the ones that we HAD to have in our store. This is one of them. Not only is it the cutest stuffed whale ever, but it also plays the sweetest music too.
miYim Bunny Rattle / Teether
We wanted to add this guy in the links because he's really cute, and because he's a great dual purpose rattle / teether...and organic cotton. It just makes sense that something made specifically to go into a baby's mouth should be made without all of the chemicals that we normally find in things these days.

Books we found useful

Having a baby this time around proved to be very different. This is a book that we got some great info from.
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Nelliefay

Nelliefay is made up of a family. What we do in our business is directly influenced by how we are trying to live. more »

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