Green Marketing and Sustainable Product Development

Green Marketing

Marketing & Branding for Sustainability

What Does it Mean to Have a Sustainable Brand?

Sustainability is Hot! Are you? What does it mean to have a Sustainable Brand and/or be a green company? Do today's businesses, some of whom are rushing to be labeled green, get it? Is authenticity key or can a company use marketing to get consumers to see they are green?

The following is my response to a friend's question...

10 Signs of Greenwashing

Futerra communications designed this diagram (which I've formatted to best fit the screen) on greenwash examples and styles. Ethical brand communication is key

UCLA Seminar: Green Marketing Strategies

This UCLA hosted panel discussion on green marketing strategies, covers topics related to greenwashing, ethical communications, and cause related marketing

Branding for Sustainability Workshop

Branding and Communications workshop video with GAP, BBMG, UC Berkeley Center for Responsible Business, and SustainAbility.

Green & Sustainable Public Relations

These considerations and best practices for green marketing & public relations should provide some valuable guidance for firms in the green space.

Clorox: Leveraging Sustainability for Growth

Bill Morrissey from Clorox explains how to leverage sustainability for growth, with case studies from Brita, Burt's Bees, and GreenWorks

Cause Marketing ala Seventh Generation

Seventh Generation has created a tiered cause-related marketing campaign that directly ties into its core brand identity (safe, non-toxic ingredients)

Dow's Human Element Campaign

Julie Fasone Holder highlights Dow's Human Element campaign, and the company's sustainability achievements and goals.

The Patagonia Story - Rick Ridgeway

Rick Ridgeway of Patagonia, an outdoor apparel manufacturer, describes the company's history and various initiatives in this half hour presentation.

Green Storytelling with Tom Szaky and Josh Dorfman

One hour video presentation with Tom Szaky of Terracycle and Josh Dorfman, the Lazy Environmentalist. Both describe their beginnings and progression into the green movement.

RecycleBank's Multimedia - Strengths and Weaknesses

Critical Review of RecycleBank's online multimedia application for educating customers on their value proposition.

The Communications War Over Clean Coal

Videos and commentary on the public communications campaigns by America's Power and The Reality Coalition over clean coal technology.

GAP Inc on Building a Sustainable Brand

Video presentation by Kindley Walsh-Lawlor and staff of Gap Inc, talking about sustainability in relation to branding and operations at GAP, Banana Republic, and Old Navy

Green Consumer Insights from the Blogosphere - Umbria

Umbria presentation from Janet Eden Harris and Averill Doering, who discuss some basic findings from a study based on analysis from millions of blogosphere conversations

The Essence of Branding - Inspired by Tom Asacker

What is the true nature of branding? Take a look at the fundamental purpose of this hallmark word in marketing vocabulary, inspired by Tom Asacker

Dow's Evolved Human Element Campaign

Review of Dow's expanded human element campaign, as created by its agency BBDO, with strengths & weaknesses. Social media was employed, but not well executed.

Green Marketing Pie - By John Grant

Pie chart diagram and explanation of John Grant's comprehensive model for green marketing. This considers organizations, products/services, and society.

The Timberland Story

Video on the green business story behind the boot manufacturer, Timberland. Includes an interview with CEO Jeffrey Swartz.

Clorox Green Works Wipes

Green Works kitchen wipes said to be made from 100% cellulose fibers, derived from renewable farm grown trees, and biodegradable in typical compost conditions.

Sustainability in Marketing for 2009: Don Carli

Interview with Don Carli of the Institute for Sustainable Communications, on what the new year holds for the confluence of sustainability and marketing.

The Future of Sustainable Branding

Awesome video presentation explaining sustainability's role in branding, business, and society. Concise, clear, logical, rational. Just check it out

Cellular Marketing and Sustainability in America

Intellectual rant on how American cellular companies' marketing programs encourage short cell phone life cycles, and thus a large amount of e-waste

Green Marketing Presentation with John Grant

Video of John speaking at a marketing conference on green marketing, greenwashing, authenticity, and being good and communicating it right.

Ingredient Communications in Consumer Products Goods

Website communications analysis of seven major consumer packaged goods companies regarding their ingredient and product safety disclosure practices in February 2009.

Top Five Sustainability Trends for 2009

Article recap of FD Elements top five sustainability trends in 2009, as they relate to brand communications, customer engagement, management, and NGO partnerships.

Billboards Switch From Paper and Paste to Recyclable Plastic

Although using plastic poster billboards instead of paper might not seem like a greener move, the new plastic posters in use are more recyclable, weigh less and last longer.

Aquafina Makes Lightest Bottle at 11 Grams

So Aquafina made a 50% weight reduction in their packaging. But they messed up in their marketing communications, with near greenwashing and likely upsetting some bloggers.

How Sustainable Communications Can Help You Survive the Recession

communications for a sustainable economy

GoodWorks - Advertising Age

Goodworks is a new blog by Advertising Age dedicated to journalism on social/cause and environmental marketing including advertising, sustainable communications, law, and case studies.

Aligning Customer Value With Green Value

Critical Analysis of strategic product development and branding for sustainable products, with excerpts from Bob Lurie and my own 5 cents on factors that will stimulate customer purchasing.

Sustainable Packaging Attitudes Vary Among Generations

Summary of Sage Group survey called, ?My Views on Environmentally Friendly Packaging,? delivered to nearly 800 multiple-generation ?friends? via an email or Facebook.

New Leaf Paper's Awesome Floor Display for Office Depot Stores

New Leaf Paper recently announced they'll be exclusively selling either a floor display or endcap in 1,000+ Office Depot stores with 60 stationary, resume paper and envelope products. Click here for the full display photo, or check out my montage below.

Survey Shows Product Sustainability Attributes Considered by 54% of Folks

Do people know what a green product is. Sorry, but this terminology is quite vague. When we're using an adjective to describe products across various categories in supermarkets, we're losing pertinent information

Great Copywriting for Environmental Marketing

People respond to language that is meaningful to them and speaks to their values. However, I must note that I am not advocating an infomercial type of language be used in environmental marketing.

Product Design

Sustainable Products

Greenbottle - Sustainable Milk Packaging

This milk product packaging produced by GreenBottle Ltd., has been introduced into an ASDA supermarket this week in Suffolk, United Kingdom. The outer packaging is made from white office waste paper, which can be recycled alongside magazines and newspapers. The inner bag is made from corn starch, and is biodegradable.

John Edson Interviews Sustainable Designers

John from Lunar Design interviews individuals involved in sustainable design at the Digging Deeper seminar on July 22nd, hosted by the San Francisco chapter of the Industrial Design Society of America. You'll see perspectives from designers, researchers, innovation consultants, and materials vendors in this 22min video.

Green Packaging News Wrapup

Packaging stories and article for July 08

Reusable PET Packaging - Barent Roth

Grow Design is a sustainable product development firm in Torrance, California. In this interview, Barent describes a unique reusable packaging solution his firm designed for the purpose of shipping small items. It is made from PET, and the advantage would be its all inclusive inner and outer protection, with the possibility for continuous reuse for mail delivery.

The Adiri Natural Nurser - Leveraging Health & Design

Great design for a baby bottle with no BPA (bisphenol A); geared for mothers looking for safe alternatives to polycarbonate plastic bottles, with visual/practical appeal.

11 Guidelines for Sustainable Building

Tips and advice for building green and sustainable homes, buildings, and structures.

The Designers Accord - Sustainability Pushing Design

In June 08, members of The Designers Accord met up at Sustainable Brands 08 to discuss sustainable design, and how the design industry is opening up and collaborating around this important field.

John Edson - Product Design Strategist

Interview with John Edson of Lunar Design, who discusses his firm, thoughts on sustainable product development, and how designers contribute holistic strategies

Yoplait Packaging Redesign - About Time

Packaging Design must address three factors: Branding, Usability, and Sustainability. After 20 years, Yoplait USA finally updated its classic yogurt container.

Add-iFlex, Degradable Plastic Additive

Add-iFlex is a plastic additive that helps products degrade over time or allow them to be safely burned harmful emissions. This video interview sheds some light

The Tao of Style

How does one combine multiple elements and styles into product design? A product's positioning depends on it's target market and the emotions it seeks to arouse

Strategic Product Design with Brian Ling

The role of strategic product design within organizations, by Brian Ling. Includes slideshow and key points on design's contribution in executive management

The Designer's Field Guide to Sustainability by Lunar

This guidebook helps product designers in concept development by providing four questions and fifteen points to consider in sustainable product design

Responsible Bioplastic Sourcing - Barent Roth

In this video interview, Barent makes the case for why using non-GMO agricultural materials in bioplastics (aka biopolymers), is the right thing to do

The 12 Principles of Green Engineering

Green engineering promotes economically feasible industrial processes that minimize human health & environmental risks. By Paul T. Anastas & Julie B. Zimmerman

Life Cycle Analysis - The Comprehensive Model for Product Sustainability

Life Cycle Assessment is the means to examine a product's attributes in terms of social, environmental, and economic factors throughout the supply chain

The 12 Principles of Green Chemistry

These essential guidelines for designing chemical products and processes that reduce or eliminate using and generating hazardous substances. They were written by Paul Anastas and John Warner in 1998.

Getting SMaRT about Sustainable Products

Video presentation on Life Cycle Assessment and sustainable products standards by Mike Italiano of MTS; Essential insights for designers and manufacturers

Chemical Sustainability in Personal Care: Eastman

Jim McCaulley of Eastman Chemical shares insights on green chemistry and manufacturers' responsibility to make honest product effectiveness claims.

So Whats With Design Thinking and Marketing?

design thinking has become a buzzword in itself within the marketing community. Yet its essence has been around for ages.

Sustainable Design with Françoise Serralta

Françoise Serralta is seen here speaking at the Digging Deeper Event hosted by the IDSA in SF last summer (graciously captured for us by the folks at Lunar Design)

Sustainable Designer: Nathan Shedroff

Video of Nathan Shedroff seen here speaking at the Digging Deeper Event hosted by the IDSA in SF last summer (graciously captured for us by the folks at Lunar Design).

The Discovery Process of New Product Development

The Discovery Process is stage one for concept and new product development. This article highlights the philosophy of Robert Cooper's Stage Gate Model of NPD

Idea Screening in New Product Development

With many basic concepts and ideas, you'll need to evaluate them for viability, score them, and decide which ones you'll want to further investigate.

Packaging: Dentyne Ice

Photos and packaging review of Dentyne Ice chewing gum. Nifty package and vibrant colors

Scoping in New Product Development

Article on the scoping or concept development process in NPD. Describes how in order to develop great concepts, there are three types of feasibility analyses to do.

Building the Business Case and Plan in NPD

Article on the fundamental aspects of a business case for new product development. This represents the third stage in Cooper's Stage Gate Model of npd

New Product Design Strategy

Article on the aspects of product design strategies as part of the npd process. Also includes the potential design scenarios and how they affect a chosen strategy.

The Hannover Principles of Sustainable Design

Explanation of the Hannover Principles of Sustainable Design, written by William McDonough and Michael Braungart. These are classic principles for wise design

Seminar: Design Green Now - Nathan Van Hook

Review of Nathan Van Hook's presentation at the Design Green Now seminar, held in Cal State Long Beach in April 2008. Topic: Wetsuit production for Body Glove

Sustainable Designer - Ted Howes

Video presentation of Ted speaking at the "Digging Deeper" Event in SF, discussing the role that designers play in sustainability in addition to a case study and some handy advice.

Autodesk and Green Design Software

Video from ZDNet about software maker Autodesk and its work in building sustainable design tools for architects and others. Includes interview with Lynelle Cameron.

Sustainable Product Design with Brian Ling

Discussion on sustainable product design with Brian Ling. Examination of industrial designers and marketers roles, sustainable behaviors, consumption

Article Review: Sustainable Design Manifesto by Allan Chochinov

Review of Allan Chochinov's Sustainable Design Manifesto from Core77. While Allan looks through the ethical industrial design lens, I take the marketing view

Testing and Validation in the New Product Development Process

Article on quality testing and research findings validation in the new product development process, or stage gate model.

The Stage Gate Model of New Product Development by Robert G. Cooper

Stage Gate process diagram of npd including articles to the phases: discovery, scoping, business case, development, testing, and launch.

Design Philosophy and Semantics

This infographic and article looks at the fundamental nature of design, as both a noun and verb, a process and an outcome - a function of semantical interpretation

Multi-Functional Product Design - Part 1

Article on the role and design of multifunctional products including factors that affect their attractiveness to potential users: space and time.

Life Cycle Analysis with Heidrun Mumper-Drumm

Heidrun speaks on life cycle analysis at the Long Beach tour stop of Design Green Now. Read what business responsibility toward sustainable design means

Think, Concept, Build - A New Product Development Model

Infographic and model for developing concepts for new products or services, based on three stages with review sessions that ask us to select the best

Eco Certification, Cradle to Cradle, SMaRT, and the Lowdown

Witty rant on eco certification, single and multi-attribute sustainability assessment architectures, Cradle to Cradle, SMarT, EcoLogo, and what people really want.

Art Center College and Sustainable Product Design

Sustainable design education at the Art Center College of Design in Pasadena, CA. Considerations include life cycle analysis, systemic product manufacturing, and material substitution.

Timberland Makes Boot Soles with 42% Recycled Rubber

Nice! Increasing recycled content percentages is generally a good idea. Just know that an effective material replacement analysis requires a basic Life Cycle Assessment, Supply Chain Scenario Building, Material Costs Analysis, Procurement Process Optimization, and Materials Requirements Planning & Scheduling

COMPASS - Comparative Packaging Assessment

Compass is a sustainable packaging design tool developed by the SPC as a member tool for assessing the sustainability of up to four different packaging designs on the basis of their environmental and human health factors.

Bioplastics show potential but some hurdles remain

New developments could help bioplastics emerge from its early infancy in the coming years, according to a report from Environmental Data Services, but some obstacles still remain.

Payless ShoeSource Launches Zoe & Zac Green Footwear Line

The new line promises sustainably designed shoes, handbags, jewelry, and socks for under $30. I'm happy for the direction Payless took and hope it serves as a good example of making green a normal and invisible aspect of both the product design and brand communications.

Sony PlayStations Recycled into Chairs

Pli Design leveraged 3-D CAD tools and a single-source plastics supplier to create the Reee ergonomic chair out of nine recycled Sony PlayStation 2 consoles.

Styrofoam Packaging & Insulation from Mushrooms and Agricultural Waste

Ecovative Design is a firm established by two young entrepreneurs who invented a process for making an alternative to expanded polystyrene (aka Styrofoam from Dow Chemical). The material is made from fungi and agricultural waste.

Amazon Expands Frustration Free Packaging Program With Customer Feedback

So after recently reading about the expanded Amazon program as part of its Frustration-Free packaging initiative, I decided to check it out myself and give you a visual of how it looks. Great example of continuous product/service improvement through online customer feedback.

9 Traits of Successful Innovators

After coming upon this great article by Stefan Lindegaard, I decided to draw it up in an infographic for quick reference and your enjoyment. It lists the qualities innovative leaders need to be successful

Terracycle to Create Products from Mars Inc. Brands

What about product design? Are the items desirable? To what degree are the original manufacturer's graphical branding elements visible in the new product? Simple branded waste is not enough. They must remain desirable to avoid being tossed in the trash. Fashion does play an important role

SunChips Pleases Litterbugs and Worms with Compostable Bags

Okay, I just had to have some fun with the title. The Sun Chips brand of Frito-Lay, a division of PepsiCo, announced the following in their press

Sustainable Packaging Design Interview with Wendy Jedlicka

Wendy is the author of Packaging Sustainability: Tools, Systems and Strategies for Innovative Package Design (I got the book last week and am dying to eat it up), and gave a pretty good interview.

Intense Axe-Wielding Reductionism and Sustainable Design

Reductionism is both a classic technique for placing greater user focus on select elements of an object/process, and for lean & sustainable product development. One major design proponent of reductionism is John Maeda, dean of RISD

Terracycle on Product Development and Desirability

Now, the branding question: some of our products are branded, and others aren't; this is the case at around a 1:1 ratio at present. The cool part about developing this new business model is that we can take it in any direction we like.

Print Communications

Design & Development

Green Printing with Mary Loyer

Interview with Mary from Natural Source Printing, a green printing company in Orange County, California. She's asked about the nature of her work and shares perspectives on FSC certification, and creating print marketing communications that use eco-friendly options like recycled paper and vegetable inks.

Print Labels & Sustainability - Jeff Morrow

What is the nature of label printing and what sustainability concerns are there? In this video interview, Jeff addresses these and other topics including waste, recycling, rock paper, and offsets.

Green Printing Tour - Anderson Lithograph

Slideshow and summary of a tour I took at Anderson Lithograph, a printer with a great track record for sustainable operations and green printing

Retail

Product Distribution & Merchandising

Wal-Mart and Green Product Marketing for 2009

Wal-Mart's top 250 suppliers have until August 18th to submit proposals for Spring 09 products

Interview with Wal-Mart's Sustainability Director

Janelle Kearsley gives in this interview a roundup of Wal-Mart's activities in regards to sustainability. Critical analysis and recommendations on sustainable product development follow.

World Of Good - A Fair Trade Marketplace by Ebay

Priya Haji and Robert Chatwani talk in this video presentation about their partnership with Ebay to create a marketplace for fair trade products.

Wal-Mart's Charles Zimmerman on Energy Efficiency

Highlights from Charles Zimmerman's speech on energy efficiency programs at Wal-Mart stores. Includes white roofs, daylight harvesting, LEDs, HVACs, and more.

Sustainable Management

Organizational Culture as Brand - Jeffrey Hollender of Seventh Generation

Video presentation by Jeffrey Hollender of Seventh Generation, talking about organizational culture, social responsibility, and the development of a sustainable workforce.

The Global Reporting Initiative & Climate Change - Ernst Ligteringen

Interview with Ernst Ligteringen, CEO of Global Reporting Initiative (GRI), about the role of climate change reporting within the GRI and what the future holds.

Green News Roundup: 01-19-09

15 of the best business and mid January 09. Includes bioplastics, electronics, recycling, cause marketing, social insights, and cocoa among other topics.

On the Path to Sustainable Capitalism: Hunter Lovins and Gil Friend

Seminar video on what a sustainable society entails including natural capital, ecological economics, and policy. Led by Hunter Lovins with guest speaker Gil Friend.

Corporate Social Responsibility Toolbox

This treasure trove of corporate social responsibility videos and studies on various fields, mostly geared toward European business - much of it's universal though.

Staples Needs Help With Eco-Friendly Order Packing

Staples could do a better job in packing merchandise for customer shipments, as this article by Dennis Salazar indicates with photos and elaboration

Corporate Social Responsibility with GE's Jeffrey Immelt

Jeffrey Immelt, CEO of General Electric, gives a speech at the Business for Social Responsibility Conference in Nov 08. Includes video and points on csr

Philips Electronics Sees Sustainable Opportunity in Emerging Markets

Video interview with Royal Philips Electronics spokesperson on sustainability as a business opportunity for growth in emerging markets; Insead interview

SBA 504 Loan Expands for Green Projects

The U.S. Small Business Administration's 504 Loan program was expanded to include incentives to invest in energy efficiency and green building design features.

Do Socially Responsible Companies Perform Better? The Role of Metrics

How does one measure social responsibility and its value to the stakeholders, employees, and the public? Where can it be improved? Ronni Chatterji answers.

P&G and Sustainable Products: A Critical Analysis

Mallen Baker considers sustainability progress being made by the consumer products giant

EPA Issues New Guidance on Environmental Models

In order to help make environmental impact and life cycle assessment models credible, the EPA has issued a guidance paper (PDF) which recommends best practices to help determine when a model, despite its uncertainties, can be appropriately used to inform a decision.

Unilever Sustainable Brand Strategy - Lipton, Axe, Dove, Knorr, Persil, Vaseline

Santiago Gowland, Unilever VP Brand & Global Corporate Responsibility, speaks about their Brand Imprint program (Lipton, Vaseline, Knorr, Persil, Dove, Axe), statistics, and their 21st century business strategy

8 Principles of Resiliency - Systems Thinking, Sustainability

Infographic and article citation from Foreign Policy: The Next Big Thing: Resilience, in which environmental futurist Jamais Cascio describes some of the primary differences between the philosophical construct of sustainability versus resiliency.

Cadbury's Sustainability Director Talks On Cocoa, Fair Trade, and Supply Chains

From an event titled Business Fights Poverty, comes this speech by David Croft, Cadbury's Sustainability Director. The title of the presentation is: Putting Market Access Into Practice: Reaching the Bottom Billion Through Corporate Supply and Distribution Chains.

Meta Topics

Topics and issues at large on sustainability

The Real Issues on Bottled Water & Sustainability

Bottled water isn't bad but it has to be purchased and consumed responsibly. Some manufacturer and retail practices are to blame, in addition to recycling flow systems in city municipalities. After speaking with the North American brand manager for Aquafina, these are some primary points agreed upon.

Green News Wrapup - 7/31/08

Green Business News

Paper Life Cycles & Forest Conservation

It's a complex, multifaceted topic. Modern forests are being 'managed' like crops, but environmentalists claim monocultures are bad. The Forest Stewardship...

On Climate Change - Dr. Gurminder Singh

Video speech of Gurminder Singh, the Co-Chairman of the Green Technology Institute at UCLA, talking about the sources of climate change.

Inventing the Future of Management

Review of Gary Hamel's "Inventing the Future of Management" conference. Includes four questions, attendees & interviews, and highlighted challenges for organizations and management in the 21st century

Creative Citizen - Scott Badenoch

CreativeCitizen.com is a community for sharing tips and best practices on lighter living, that translate into quantified savings in electricity, water usage, and additional metrics. In this interview, Co-Founder and CEO Scott Badenoch discusses the mission of the community in promoting actionable means of improving people's lives (health, productivity, pocketbook) and the environment, in addition to pointing out vendors that can best fulfill a specific need or area.

Green and Sustainable News - August 2008

Nineteen Stories from August around green business and sustainability including consumer product manufacturers, retailers, regulatory agencies, junkmail, PVC, plasticizers, paper and book production, packaging, and e-waste & plastic recycling.

Green Landscaping & Interiors - Tom Stout

Tom Stout is a landscape architect and green home builder in Santa Monica, CA. In this brief video, May Hsu interviews him about a recent project of his.

Product Design, Distribution, and Sustainability

Sustainable product distribution needs manufacturers, originators, and retailers to use certifications and ethical design & sourcing policies to effect change.

Mark Schapiro, Exposing a Toxic U.S. Policy

Mark Shapiro interview with NPR about how the U.S. is lagging behind the European Union in environmental regulation for sustainable products.

Forget Carbon, Think Life Cycle

Carbon emissions are ONE element of an environmental impact study. A comprehensive Life Cycle Analysis includes this in addition to social and economic factors

The Secret Life of Paper - A Project of INFORM, Inc.

This video provides a great exploration into paper production, consumption, environmental impact, and practical advice

Green News Roundup - 09-05-08

Green and Sustainable News for late August 2008, includes stories on bioplastics, retail, consumer products, flame retardants, sustainability metrics, and more

Dow Jones Sustainability Index 2008

The latest annual review for a cooperative sustainability index of best-in-class companies has been released today with the following top identified leaders,

The Green Parody

Humorous short animation by MTV Switch, draws some important points about 'green' and sustainability claims which are unsubstantive or irrelevant. Includes additional commentary and analysis

Frameworks for Social Responsibility - Jamie Welsh

Interview with Jamie Welsh, who explains how social responsibility is a multi-disciplinary field that spans philanthropy, employee engagement, and environmental/social stewardship. Effective frameworks are essential for real change, proper accounting, and recognition from stakeholders and companies.

The Secret Life of Cell Phones

This video takes an inside look at the life cycle of cell phones; produced as a journalistic project of INFORM.

Green News Roundup - 09/18/08

Roundup of the best green business stories from early September relating to marketing, product development, innovation, and regulation among other topics.

Is Bisphenol-A Safe or Not?

Overview of the health issues surrounding Bisphenol-A (BPA) and how the FDA is handling investigation into its safety, available research, and recommendations given.

Digital Dumping in Africa

This video by the Basel Action Network and the referenced article by National Geographic highlight the ecological atrocities imposed on Lagos and Ghana. Sobering and sad to say the least, but clearly indicative of the urgent need for closed-loop recycling in computers and electronics.

Green News Roundup 9-26-08

20 best green business stories from mid September covering topics in chemistry, product development, marketing, innovation, and regulation among others.

Green News Roundup 10-05-08

15 green business stories from late September covering topics in green jobs, chemistry, retail, water efficiency, bioplastics, and regulation among others.

Defining Sustainability

A practical definition of the word sustainability and a philosophical examination into what it implies.

Green News Roundup 10-23-08

Twelve stories from October 2008 surrounding the environment, sustainability, regulation, and business

The New Social Ethic, Making Sustainability Personal

Judah and Ted discuss how sustainability is weaving into the American culture through business, government, and society.

Systemic Thinking for Sustainable Business: Stephanie Ryan

Today we have Stephanie Ryan with us, who's a systems design consultant with the Demeter Matrix and B Lab. She'll be keynote speaking at the Opportunity Green

Integrated Resource Management: Paul Ligon

Interview with Paul Ligon of Upstream, talking about waste and resource management

Green News Roundup: 11-11-08

Review of the top sustainable business and environmental stories for late October / early November 2008.

The Electronic Wasteland

This video by CBS 60 Minutes delves into the illegal and human health damaging, electronic recycling industry abroad.

Review: Hot, Flat, and Crowded - Thomas Friedman

Review of Thomas Friedman's book: Hot, Flat, and Crowded. Includes the book's primary assertions and some weaknesses.

Green News Roundup: 11-18-08

22 of the best business and environmental stories for early November 2008. Includes take-back programs, climate change, logistics, reporting, packaging, water, energy, and paper

The History and Future of Sustainability - Mark Lee

Video presentation by Mark Lee on the history and future of sustainability, highlighting the public's concerns, business reactions, and the role of governance/regulation

Green News Roundup: 12-01-08

18 of the best business and environmental stories for mid to late November 2008. Includes recycling, green chemistry, organic milk, textiles, city rankings, packaging, lobbying, biomimicry, marketing, energy efficiency, psychology, design, and legislation

Green News Roundup: 12-10-08

20 of the best business and environmental stories for early December 2008. Includes green electronics, hydroelectric power, branding, and glass recycling among other topics.

Tipping Point Ahead - Animation on Climate Change by Leo Murray

Great animation video on climate change produced by Leo Murray, a student at the Royal College of Art in the UK. Inspiring and informative on the main issues

Green News Roundup: 12-20-08

21 of the best business and environmental stories for mid December 2008. Includes chemistry, carbon labeling, cotton, and renewable energy among other topics.

Interactive Carbon Map

This map shows global carbon emissions data for 2006, which totaled 29,195m tonnes ? up 2.4% on 2005. Originally found on the Guardian news website

Green News Roundup: 01-08-09

17 of the best business and environmental stories for late December 08 and early Jan 09. Includes chemistry, bioplastic, compliance and food among other topics.

Economist's Survey of the Sea | Melodies in Marketing

Highlights and index to the Economist magazine's special report on the state and health of the world's oceans, for early 2009. Includes embedded multimedia.

Economist's Survey of the Sea

Highlights and index to the Economist magazine's special report on the state and health of the world's oceans, for early 2009. Includes embedded multimedia.

Green Chemistry and Environmental Health Conference

Guide to speakers and videos from the UCI conference on chemistry and human/environmental health in November 08. Description of topics covered included.

Advances in Plastics Recycling

Quick review and discussion on plastics recycling including a conference video from a company excelling in identification and sortation technology.

Green News Roundup: 01-24-09

15 of the best green business stories for the 3rd week of January 09. Includes Pepsico and Carbon Trust, Best Buy, mattresses, CSR, marketing, and public policy

Green Business News Roundup: 02-03-09

12 of the best green business stories for late January 09; includes frustration free packaging, jiffy lube cause marketing, and Kellog's cereal boxes among other topics

Green Business News Roundup: 02-08-09

15 of the best green business stories for early February 09. Includes beer, pla, organic cotton, nanotech, advertising, shipping, and packaging stories.