Worth reading or deposit in the trash?
In the computer age of technology and Internet, have you ever wondered why it is that we still receive so many ads in our mailbox, whether wanted or not? In particular, it seems as though groceries find an abnormally strong return on their investment to send us (the average food consumer) advertisements in the mail. Why is this the case? Do that many people actually read these advertisements? Do people actually choose to go to a particular grocery based on the grocery advertisement they received in the mail? This page is dedicated to answering these questions and pointing us (the regular consumers) to new ways to take advantage of what the Internet has to offer in terms of saving money using grocery ads.
On average, a typical U.S. family will receive 3 different weekly grocery store advertisements in the mail. While our estimates are that more than half of each advertisement enters the trash prior to being read, there are still a number of individuals and savvy shoppers that take as much advantage as possible of the weekly ads to save some money on their groceries. However, with the advancements in technology and the growth of the Internet, we have come to the age when finding your local grocery sales is very easy to find even while you are at the workplace. By simply visiting sites that list the weekly grocery ads, it is quick and easy to stay up to date with the local grocery ads.
With this being true, could we possibly see the end of grocery store ads on paper all together? It is the opinion of this researcher that groceries will begin to cut back on costs related to printing grocery store ads from week to week and will continue to push ways to advertise to individuals through the Internet. Why? Quite simply because it is easier to measure how effective your advertisements are. If you are able to see what items are commonly being viewed or interesting your consumer, the grocery is more likely to continue similar ads. With paper advertisements, it is very difficult to gauge whether your advertisements are effecting your visibility.
On average, a typical U.S. family will receive 3 different weekly grocery store advertisements in the mail. While our estimates are that more than half of each advertisement enters the trash prior to being read, there are still a number of individuals and savvy shoppers that take as much advantage as possible of the weekly ads to save some money on their groceries. However, with the advancements in technology and the growth of the Internet, we have come to the age when finding your local grocery sales is very easy to find even while you are at the workplace. By simply visiting sites that list the weekly grocery ads, it is quick and easy to stay up to date with the local grocery ads.
With this being true, could we possibly see the end of grocery store ads on paper all together? It is the opinion of this researcher that groceries will begin to cut back on costs related to printing grocery store ads from week to week and will continue to push ways to advertise to individuals through the Internet. Why? Quite simply because it is easier to measure how effective your advertisements are. If you are able to see what items are commonly being viewed or interesting your consumer, the grocery is more likely to continue similar ads. With paper advertisements, it is very difficult to gauge whether your advertisements are effecting your visibility.
How much do these weekly grocery ads cost to produce?
Well, this of course is not a clear answer as it is dependent on how many ads are being printed as well as how many pages. But here is a possible answer: most printing companies will charge a base fee to set up their printing machines with the new weekly design. This flat fee may be $500 or so. Then, there is a basic charge based on the amount of pages. Let's say that number is $.01 per color page. This may be a high estimate. Let's then say that the grocery would like to print 10,000 weekly ads to distribute to their local area. With this estimation, a grocery would be looking at an estimated $600 charge per week to provide a weekly ad to their local community.
In comparison, the online community is greatly different. There are companies like shoplocal that offer tools to quickly put grocery ads online. In terms of costs, they may not save a great deal for smaller groceries, but larger groceries will gain a large advantage for the pure fact that they will have more online usage. However, for smaller companies, there are a number of alternatives. New Food Center offers smaller companies a likely more economical way to get grocery ads online.
In comparison, the online community is greatly different. There are companies like shoplocal that offer tools to quickly put grocery ads online. In terms of costs, they may not save a great deal for smaller groceries, but larger groceries will gain a large advantage for the pure fact that they will have more online usage. However, for smaller companies, there are a number of alternatives. New Food Center offers smaller companies a likely more economical way to get grocery ads online.
Albertsons
Albertsons has over 240 stores located throughout Florida, California, Nevada, the Rocky Mountains, and southwestern states. However, in 2006, Albertsons acquired Supervalu and CVS/pharmacy greatly jumping its leadership as a grocery giant.
In recent years, Albertsons has found great value in transitioning its already valuable weekly grocery ad from in the store to online.
In recent years, Albertsons has found great value in transitioning its already valuable weekly grocery ad from in the store to online.
Albertsons Grocery Ads
Publix
Publix has added a number of advancements online. However, one key decision done in 2003 was to remove the online ordering system. Groceries continue to learn new ways to take advantage of the online technologies. Purchasing groceries online is yet to be a major factor.
Publix Grocery Ads
Safeway (including VONS, Randalls, Tom Thumb, and other Safeway groceries)
Safeway is a giant in the grocery world and has made a fantastic push to get their weekly ads more visibility online.
Safeway Grocery Ads
Kroger
Kroger, like Safeway, has a number of sub-grocery chains as well. With the high demand for online weekly ads, they continue to push their website abilities to spread information quickly to the consumer.
Kroger Grocery Ads
Grocery Ad Videos
Blogs about Grocery Ads
- Cook up some great dishes with these grocery sale items
- I'm one of those people who shops grocery ads every week. I usually plan my menu around what is on sale. And, in these economic times it has become a necessity for many to watch their food budget. So, each week we will promo recipes using items that ...
- Coupon learning curve steep but short
- Check store rules, coupons and weekly ads: FabulesslyFrugal.com has pages dedicated to most major grocery stores, from Walmart to Kroger to Whole Foods. On the Target page, it recommends using the store's debit card to save 5 percent on each ...
- Bloomberg Big-Soda Ban: A Nuanced Plan That's Healthy For NYC
- Because the effort targets bodegas, restaurants, food carts, and movie theaters, but not convenience and grocery stores, critics say it is arbitrary. The critics have it all wrong. They do not understand the plan, its impetus, and the beneficial ...
by newfoodcenter
A savvy grocery shopper looking for great deals and ways to save at my local groceries.
- 4 featured lenses
- Winner of 6 trophies!
- Top lens » Albertsons Weekly Ads
Feeling creative?
Create a Lens!
