Digital Marketing Ideas and Innovations Headquarters

DigiMarketing: The Essential Guide to New Media and Digital Marketing by Kent Wertime, Ian Fenwick

"We are all DigiMarketers now" - or we should more...0 points

"We are all DigiMarketers now" - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman's book-shelf. --Miles Young, Chairman, Ogilvy & Mather Asia Pacific The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenwick show, marketers must seize this digital opportunity to accelerate their market growth. --John...0 points

Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers by Bradley L. Jones

If you are interested in learning about Web 2.0 and more...0 points

If you are interested in learning about Web 2.0 and the history of its development, Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers contains all the information you need to understand Web 2.0 and its importance. Read first person accounts from industry leaders and innovators, who describe the influence and potential of Web 2.0, a second generation of web-based communities and hosted services that facilitate collaboration among users. Enjoy interviews with representatives from companies li...0 points

The Art of Digital Branding by Ian Cocoran

Here's the definitive guide to building a Web pres more...0 points

Here's the definitive guide to building a Web presence that will increase revenue, improve customer relations, and enhance brand loyalty. Author Ian Cocoran, a digital brand expert, explains traditional branding and how the same principles can be applied to Web sites, no matter what the industry. Chapters cover the entire range of site content: color schemes and menu formats and the pivotal roles they play; incorporating essentials such as company history, careers, site maps, search engines...0 points

Niche Envy: Marketing Discrimination in the Digital Age by Joseph Turow

We have all been to Web sites that welcome us by n more...0 points

We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted--to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over personal information to a company's database. And we might wonder whether other customers get the same deals we get, or something even better. We might even feel stirrings of resentment toward customers more v...0 points

Digital Marketing Strategy: Text and Cases by Glen Urban

Digital Marketing Strategy emphasizes how digital more...0 points

Digital Marketing Strategy emphasizes how digital technologies make marketing more effective because they allow for individual attention, better campaign management, and better product, marketing design, and execution. The book does not ignore the fundamental theories of marketing, but emphasizes their usefulness in developing a response to the threats and opportunities created by the Internet. It is organized around an easy-to-understand flow diagram for formulating marketing strategies: unde...0 points

Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

You're either a Purple Cow or you're not. You're either more...0 points

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, t...0 points

Meatball Sundae: Is Your Marketing out of Sync? by Seth Godin

"Gotta get me some of that New Marketing. Bring more...0 points

"Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don't care, as long as it's shiny and new." Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck! As traditional marketing fades away, the ne...0 points

Permission Marketing : Turning Strangers Into Friends And Friends Into Customers by Seth Godin

The man Business Week calls "the ultimate entrepreneur more...0 points

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interrup...0 points

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin

Every marketer tells a story. And if they do it right, more...0 points

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . and believing it makes it true. Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want t...0 points

The Big Moo : Stop Trying to Be Perfect and Start Being Remarkable by The Group of 33, Seth Godin

33 of the world's best business minds tackle one urgent more...0 points

33 of the world's best business minds tackle one urgent question: What does it really take to make your organization remarkable? Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they're petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they've alwa...0 points

The Guerrilla Marketing Handbook (Guerrilla Marketing) by Jay Conrad Levinson, Seth Godin

This book will guide marketers into the world of p more...0 points

This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.0 points

The Big Red Fez: How To Make Any Web Site Better by Seth Godin

YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED more...0 points

YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button. In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and....0 points

Unleashing the Ideavirus by Seth Godin, Malcolm Gladwell

Treat a product or service like a human or compute more...0 points

Treat a product or service like a human or computer virus, contends online promotion specialist Seth Godin, and it just might become one. In Unleashing the Ideavirus, Godin describes ways to set any viable commercial concept loose among those who are most likely to catch it--and then stand aside as these recipients become infected and pass it on to others who might do the same. "The future belongs to marketers who establish a foundation and process where interested people can market to each othe...0 points

99 Cows by Seth Godin

So this is what I did: After reading PURPLE COW, p more...0 points

So this is what I did: After reading PURPLE COW, people told me that they wanted more examples. They wanted to see how to get to the edges, how to create something remarkable. Well, I found 99 remarkable people, products, services, organizations and projects and wrote about each one of them. That's it. About 15,000 words. Read it fast.0 points

Survival Is Not Enough by Seth Godin

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Making Money on the Web by Seth Godin

6 Compact Discs, Workbook If youve got a company, more...0 points

6 Compact Discs, Workbook If youve got a company, an interest, or even just a hobby, youve got what it takes to start an easy, profitable online business. This revolutionary program by acclaimed Internet pioneer Seth Godin will show you how to get your piece of the billion-dollar Internet pie by bootstrapping starting your own Internet company from scratch with almost no money down. Making Money on the Web gives you a crash course in Bootstrapping 101, telling you everything you need to know t...0 points

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries, Jack Trout

Two world-renowned marketing consultants and bestselling more...0 points

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. 0 points

Jack Trout on Strategy by Jack Trout

From the bestselling coauthor of Positioning--essential more...0 points

From the bestselling coauthor of Positioning--essential tactics for success in every marketing arena With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work i...0 points

Differentiate or Die: Survival in Our Era of Killer Competition by Jack Trout, Steve Rivkin

Announcing an update of one of the best marketing books more...0 points

Announcing an update of one of the best marketing books of all time. Differentiation has become a very big word in business thanks in great part to Differentiate or Die. It has been called one of the best marketing books of all time.* Because of its importance, Jack Trout and Steve Rivkin have updated it and added new material they wish they had written the first time around. Now it's better than ever, with eighteen new case studies, completely updated material, and three new chapters. One of...0 points

Bottom-up Marketing by Al Ries, Jack Trout

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Big Brands Big Trouble: Lessons Learned the Hard Way by Jack Trout

One of the most respected marketing gurus in the world more...0 points

One of the most respected marketing gurus in the world shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. It wasn't long ago that Levi-Strauss, Xerox, Crest, AT&T, Firestone, and Digital Equipment dominated their respective markets. What happened to undermine their standings and of those of other superbrands? Are their declines simply the inevitable consequence of change and the birth of new competition? In this important predecessor to the cl...0 points

The 22 Immutable Laws of Branding by Al Ries, Laura Ries

This marketing classic has been expanded to include more...0 points

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this boo...0 points

Positioning: The Battle for Your Mind by Al Ries

This business classic deals with the problems of c more...0 points

This business classic deals with the problems of communicating to a skeptical, media-blitzed public.0 points

The 11 Immutable Laws of Internet Branding by Al Ries, Laura Ries

As we move into the twenty-first century the most important more...0 points

As we move into the twenty-first century the most important question for businesses everywhere is: What are we going to do about the Internet? The two most qualified people in the country to answer that question may be Al Ries and Laura Ries. Not only are they the authors of the BusinessWeek bestseller The 22 Immutable Laws of Branding, they are also consultants to dozens of Fortune 500 companies.This book is the result of their hands-on work with both large and small companies as well as Intern...0 points