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Marketing & Presentations

From powerpoint to slideshows,marketing to advertising, at the end of the day it's how well did we present ourselves and bottom line, did we make an income. If you have idea's for businesses to improve their communication lines then join this group!

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Customer/Client Appreciation

Pro-active communication

In these periods of market volatility where the unexpected is now considered the expected, it's important for businesses to be visible and proactive with clients or customers. Client or customer relationships must still be carefully managed during a tough economy. There is a vital need for businesses to have the courage to actively contact their clients or customers during these difficult times. As a business you must recognize any challenging market conditions with the clients or customers, without understating the issues.

Things to do:
1. Communicate
2. State real facts
3. Let clients or customers have the opportunity to voice their feelings
4. Make yourself available with clients or customers to discuss concerns and or questions that may arise.
5. Remind them that you're here for them (longhaul)

Things not to do:
1. Email, emails don't cut it
2. Don't try to make predictions
3. Don't overwhelm them with statistics

Clients or customers need to feel that they have been listened to before they will be prepared to hear what a business has to say. This is a critical step in managing the client customer relationships during a tough economy
Even very simple strategies can provide enormous comfort and peace of mind for the client/customer relationship.

Read the follow excerpt taken from Financial Planning Magazine-

As Business Health managing director Terry Bell notes: "Over the past five to 10 years, for obvious reasons, the focus has been on compliance and licensing.
"The price to pay has been in the area of soft skills. Relationship skills have taken a back row seat and their development has been hampered by compliance issues."
Ipac Financial Planning manager of planning strategy John Dani agrees.
"With the advent of FSR and the increased scrutiny of the profession, a greater proportion of adviser training time has been taken up with compliance and technical material," he says.

How do people remember you? Do you stand out in their minds when they think of your service?

Relationship Marketing....Appreciation wins over self promotion every time.

Think on it...

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JosephWilliam wrote...

Great lens on the specifics of web design. Very helpful on projecting who you are as a person through color schemes and images. Thanks.
http://homebusinessmarketingstrategies.com/

ReplyPosted September 29, 2008

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by Creatively-speaking

From powerpoint to slideshows,marketing to advertising, at the end of the day it's how well did we present ourselves and bottom line, did we make an i... (more)

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