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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash

How much money are you losing because of poor land more...0 points

How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you'll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks,   gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and av...0 points

Search Engine Optimization For Dummies (For Dummies (Computer/Tech)) by Peter Kent

Why do some sites pop to the top when you search? more...0 points

Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy - that's what search engine optimization is all about. <i>Search Engine Optimization For Dummies</i> has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks. <p> This handy guide shows you how to get more visitors by getting more visib...0 points

Search Engine Optimization: Your visual blueprintfor effective Internet marketing (Visual Blueprint) by Kristopher B. Jones

"This book is an excellent learning tool. Lik more...0 points

"This book is an excellent learning tool. Like any other tool, you get out of it exactly what you put in. My advice is to spend as much time with each section as YOU need. If you do that, you will walk away with every bit of the knowledge an industry thought leader can provide."--Kevin M. Ryan, Vice President, Global Content Director<br /> Search Engine Strategies and Search Engine Watch <p> "Search engine optimization is, without question, one of the highest ROI activ...0 points

Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords) by Perry Marshall, Bryan Todd

<p>Never before in the history of advertisin more...0 points

<p>Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works. </p><p>Learn how to:</p><ul> <li>Build an AdWords campaign from scratch </li><li>Identify keywords that entice people to click on your ads </l...0 points

AdWords For Dummies (For Dummies (Computer/Tech)) by Howie Jacobson

<ul> <li>AdWords lets every business-f more...0 points

<ul> <li>AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues </li><li>This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching! </li><li>Topics covered include conducting quick and cheap market research, crafting a m...0 points

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (Ibm Press) by Mike Moran, Bill Hunt

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Web Metrics: Proven Methods for Measuring Web Site Success by Jim Sterne

There now exists a wealth of tools and techniques more...0 points

There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals. <ul> <li>Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5) </li><li>Explains the criteria for building a succ...0 points

Web Protocols and Practice: HTTP/1.1, Networking Protocols, Caching, and Traffic Measurement by Balachander Krishnamurthy, Jennifer Rexford

Carefully prepared content gets all the glory, but more...0 points

Carefully prepared content gets all the glory, but the job of delivering multimedia information to the people and machines who require it falls to a set of protocols. <i>Web Protocols and Practice</i> explains how resources locate one another on the constantly changing Internet, how they ask for other resources, and how those documents and media are delivered. This comprehensive document does more than any other book around to eliminate vague hand-waving and actually explain <i&gt...0 points

Turn Your Words Into Traffic: Finally! the Secret to Non-Stop Free Targeted Website Traffic by Jim Edwards, Dallas Edwards

Teach people how to create lasting, steady and dep more...0 points

Teach people how to create lasting, steady and dependable flow to their website while positioning themselves in the marketplace as an expert. It's not a get rich quick scheme, but a very effective way for people with low or no budget to create content that can get you traffic ? ezines, RSS feeds, blog, ezine announcement sites, newsletter, website. Point is that most people can?t write very well and have phobia about writing. Don?t know right way to write to get people to take action without a b...0 points

Increase Your Web Traffic in a Weekend, Fifth Edition by Jerry Lee Ford Jr.

These days, everyone seems to have a home page or more...0 points

These days, everyone seems to have a home page or a Web site. However, just because you create and publish a Web site doesn't mean anyone will visit it. Competition to attract visitors is extreme. The reality is that of the millions of Web pages out there, only a handful actually attract a steady readership; and these same Web pages are the ones that attract advertisers. In order to compete, you need to develop and implement a Web site promotion plan. What can you do when you build a home p...0 points

Beginning DotNetNuke 4.0 Website Creation in VB 2005 with Visual Web Developer 2005 Express: From Novice to Professional (Beginning: from Novice to Professional) by Nick Symmonds

<p>DotNetNuke is a programming framework tha more...0 points

<p>DotNetNuke is a programming framework that helps you create and deploy web projects in ASP.NET 2.0. Its ease of use means that even nonprogrammers can take advantage of the new ASP.NET 2.0 features when building a web site. It integrates with many of Microsofts other free products like SQL Server 2005 Express, which makes it a powerful and attractive option for developing web sites.</p> <p><i>Beginning DotNetNuke 4.0 Website Creation in VB 2005 with Visual Web Develope...0 points

Foundation Website Creation with CSS, XHTML, and JavaScript (Foundation) by Jonathan Lane, Meitar Moscovitz, Joseph R. Lewis

<p>This book covers the entire process of bu more...0 points

<p>This book covers the entire process of building a website. This process involves much more than just technical knowledge, and this book provides you with all the information you'll need to understand the concepts behind designing and developing for the Web, as well as the best means to deliver professional, best-practice-based results.</p> <p>There is far more to building a successful website than knowing a little Hypertext Markup Language (HTML). The process starts long bef...0 points

Beginning DotNetNuke 4.0 Website Creation in C# 2005 with Visual Web Developer 2005 Express: From Novice to Professional (Beginning: from Novice to Professional) by Nick Symmonds

<p>Are you tasked with creating and maintain more...0 points

<p>Are you tasked with creating and maintaining a web presence? Do you suspect that there is a better way to manage business internally? <i>Beginning DotNetNuke 4.0 Website Creation in C# 2005 with Visual Web Developer 2005 Express</i> is for you. It leads you through the emerging world of web portals by applying the most user-friendly and current development software, like C# Express and the powerful, flexible DotNetNuke. You will learn to create the professional web presence....0 points

Macromedia Dreamweaver 8: Introductory Concepts and Techniques (Shelly Cashman Series) by Gary B. Shelly, Thomas J. Cashman, Dolores J. Wells, Steven M. Freund

Using the proven Shelly Cashman Series step-by-ste more...0 points

Using the proven Shelly Cashman Series step-by-step, screen-by-screen approach to learning, students of all levels will stay on track while obtaining the latest Macromedia Dreamweaver 8 skills. Dreamweaver 8 is the most current software to build Web sites and Internet applications, and using texts from the Shelly Cashman Series is your solution to teaching it!0 points

The Ultimate Guide to a Successful Business Website - The Non-Technical Person's Handbook on How to Hire a Web Designer and Manage the Creation, Design and Marketing of a Successful Business Website by Jason P OConnor, Jason P O'Connor

Learn how to get a money-making website built for more...0 points

Learn how to get a money-making website built for you correctly the first time. Don't go it alone! This book will arm you with everything you need to know to go from a simple idea to a fully-functional, money-making business website. It will teach you the fundamentals you'll need to succeed on the Web. And it will show you how to hire the perfect Web designer or freelancer for you and how to negotiate with them for a fair price. Jason OConnor is an expert Web designer, programmer and marketer wh...0 points