The Answer - Grow Any Business

In this visionary work, New York Times bestselling author Johns Assaraf and business guru Murray Smith reinvent the business book for the twenty-first century. Two of the most successful entrepreneurs in the world, they combine forces to bring their special insights and techniques together in a revolutionary guide for success in the modern business environment.

Assaraf and Smith know how to minimize risk and maximize success, and The Answer provides a framework for sharing their wisdom, experience, and skills with the millions of people who want to accomplish their own dreams in life. Using cutting-edge research into brain science and quantum physics, they show how readers can actually rewire their brains for success and create the kind of extraordinary lives they want. By teaching readers how to attract and use newly discovered "uncommon" senses to achieve business success, the authors demonstrate the beliefs, habits, thoughts and actions that they have used to build eighteen multimillion-dollar companies.

Any reader who follows this step-by-step process to build his or her career will experience an enormous life transformation and reach an exceptional level of living.

John Assaraf is an internationally bestselling author, speaker, and entrepreneur. the author of Having it All and a contributor to The Secret, he has appeared on Larry King Live and The Ellen DeGeneres Show, and on ABC, CBS and NBC programs worldwide. Over the last twenty years, he has built four multimillion-dollar companies. He lives in San Diego, California.

Murray Smith is a business turnaround guru and consultant who has launched or revived fourteen highly successful businesses and helped thousands of other business owners increase revenues, profits, and value. With John Assaaraf, he is cofounder of OneCoach, the word's fastest-growing provide of small-business coaching services. He lives in San Diego, California.

So many times we wish and hope that we can have the business we want, but we're really limiting ourselves with our own thinking process. By learning to envision the business you really want under ideal circumstances you can actually create that dream.

John Assaraf and Murray Smith, two of the world's most successful entrepreneurs, explain to you exactly how thinking big can change your business in their book The Answer.

Your own thinking may be getting in your way. For example, you may be thinking of what you'd like your business to be, but by focusing on what you don't have you don't have a vision that truly encompasses the potential of your business.

Instead of focusing on the things you lack, thinking big helps you to attract the things in your vision of your ideal business. In The Answer, you'll learn exactly how you can change the way you think so that you're actually opening yourself and your business for limitless opportunities.

Your thinking and your inadequate dreams for your business may be the very thing that's limiting your success. Take it from these two experts, you can transform your business when you learn to change the way your brain is wired and truly think big.

You'll learn how to take the vision that you have for your business, focus it, and turn it into action. You can have success beyond anything you've experienced so far. When you take away the limits you impose on yourself and your business, you unlock the potential.

One of the best ways to transform your business practices and become more successful is to observe those who've already done it. You'll probably notice some of the commonalities of people who are highly successful in any industry. And one of the most important is the thought process that they share.

Most people who are highly successful think big and focus on goals. They're positive and they seem to be able to just make things happen. In the book The Answer, you'll learn about the importance of your thought process in your path to success.

Written by John Assaraf and Murray Smith, The Answer helps you to understand how to rewire your brain to achieve the success you've always wanted. Every action that you have begins as a thought.

So it makes sense that when your thoughts are focused and provide positive energy, they'll be expressed in your actions. And the same goes for negative thoughts that limit your ability to succeed.

The process of goal setting and practicing positive affirmations can unlock the power you have to have the business you've always dreamed of. You'll have more clients, more efficient practices, and as a result you'll enjoy higher profits.

When you learn to visualize what it is you really want, you'll be able to attain the success you want - even if it seems ridiculous to you right now. For example, the idea of your company making a million dollars in profit over the next two years may seem unthinkable.

But when you allow yourself to visualize it and practice positive affirmations, you'll be able to watch it happen.

As Einstein's relativity revolution revealed, everything is made of energy. Cells, molecules, atoms, protons and neutrons, quarks, gluons, mesons and bosons-they're all energy. The things that seem tangible to us, including ourselves, are simply energy slowed way down to a state that we recognize as "solid."

But what does that mean, exactly, "energy slowed way down"?

Take an ice cube: we can find out where it came from by speeding it up, that is, by adding energy to it to raise its vibrational state. When we apply heat to our ice cube, it soon reverts to a liquid. Continue speeding up its vibration, and that liquid soon evaporates to steam, and then further into water vapor. Continue accelerating its rate of vibration, and the elements that formed that ice cube will eventually revert to a state of pure energy, and beyond that, cross the Cartesian barrier to become what lies beyond energy, which is consciousness or information.

That's where the ice cube came from: it was first an idea.

In our daily lives, we often describe those rarefied, super-energized states we cannot see as "spiritual," and the slowed-down, more substantial states we can see as "physical," but science has now told us that this is an arbitrary distinction, just a convenience of language and perception. The truth is, water is water; it came from the idea or "quantum potential" of water through the states of vapor, steam, liquid, and ice. It's all water. But it starts with an idea.
As simple as this equation sounds, it is an accurate summary of the findings from humanity's centuries-long quest to understand how the universe works, from the early Greek philosophers through Newton and Galileo through Einstein, Planck and the theoretical physicists of today. The results of this epic quest can be summed up in three monumental discoveries:

1) Everything in the physical world is made out of atoms.

2) Atoms are made out of energy.

3) And energy is made out of consciousness.

In other words, everything in nature, every phenomenon in the universe, starts as an idea.
What does this have to do with your dream business? Everything. Because everything you manifest in your life follows the precise same pathway, from idea to physical form. We create from the non-physical level, turning that which we can't see into that which we can.

This article is adapted from The Answer, by John Assaraf and Murray Smith (Atria Books).

So what fish are YOU after?

Creating your dream business? Or taking your business to the next level?

Securing an annual income of $275,000? (Hint: Exact numeric targets are key!)

Balancing your life, with more time for family, fitness, serving your community?

Abundance that lets you make a significant annual contribution to causes you believe in?

Making a difference in your world?

If you've seen the movie The Secret, you know that John has achieved some powerful goals in his lifetime - which few people believed he could do!

He's also spent his life investigating why - and how - some people attract a flood of wealth, success, rewarding relationships, when they appear to have no greater talent than some who don't achieve their goals.

What John has learned, from decades of digging into neuroscience and quantum physics, will allow YOU to unleash the irresistible force of your own non-conscious mind, and burst through the limiting beliefs and behaviors that have been holding you back for years! John and Murray know exactly WHAT YOU NEED TO DO to retrain your brain for success.

Did you know that the average person loses focus every 6 to 10 seconds?

But that's your conscious mind. Guess how often the non-conscious brain loses focus?

Never. Not once. Not ever.

Wow! If you could aim that power straight at your goals--!

John and Murray have The Answer.

We'd like to share an excerpt with you from our book, The Answer. It's about your ideal customer. As you'll discover, once you have clarity on who that is, it can make a huge difference in your business by helping you:

Attract more of the right customers
Generate more sales
Make more money

Thank you for allowing us to share this content with you. For your future reference, we will be posting all six excerpts online shortly at www.ReadTheAnswer.com. We've set up an online community where you can discuss some of the lessons in the book. You can also read reviews, see videos, and access some really valuable business-building bonuses when you buy The Answer.

To your success in building your business and achieving your dreams,

John and Murray

You're no doubt familiar with the amazing power of compounding interest, which has often been called "the Eighth Wonder of the World." There is a similar force in business, just as powerful and in many ways more important: the power of the compounding customer. Customers who love what you do for them will tell others, who will then tell still more people. There is no marketing force more powerful than positive word of mouth from a satisfied customer.

This is not news to you; everyone knows this. The question is, how do you create that positive word of mouth? Most businesspeople strive for it by looking for ways to improve what they do, and that's certainly a good thing to do. But there's another critical place to look: make sure you are attracting the right customer in the first place.

Your ideal customer is the one who not only buys your product or service, but who buys it and uses it with passion. Your ideal customer is the one who really wants what you have to offer. The ideal customer doesn't just use your product, she loves your product. She doesn't just purchase your service; she feels that she couldn't live without it.

The more ideal your customers are, the fewer returns and complaints you'll have, so you'll generate that much more customer satisfaction. Once you start getting the right message to the right customers, they'll not only buy from you, they'll keep buying from you forever. They'll spend more money with you than the average customer ever would. They'll tell their family and friends to buy from you too. Identify your ideal customer and you'll soon find you are working less and earning more-a lot more.

Why don't more businesses take advantage of this amazing opportunity for leverage? Because they have no idea who their ideal customer is.

The only way you will attract your ideal customers to your business is if you first create a crystal-clear picture of who they are. Your ideal customers may be walking past your business unnoticed, right now, but if you haven't created that clear picture in your brain, your reticular activating system is filtering them out. Remember how the brain works: you only see what you're looking for.

Your ideal customer profile is vital to every facet of your business. It has an impact on product development (you want to develop product features that your ideal customers value), customer service (you want to meet the servicing criteria your ideal customers deem the most important), and marketing and sales (you want to take your ideal customers' highest values and concerns into consideration in crafting any marketing materials and sales script). Your ideal customer profile is so central to your business that every employee in your business should be thoroughly familiar with it. In fact, lack of employee knowledge and understanding of the customer profile is a common reason for business failure.

Most businesses put significant time, money and effort into attracting more customers. But simply serving more customers is not nearly as critical to your success as serving the right customers. When you match your business with the right customers, they will not only buy your product, they will serve as your advocates and ambassadors, sing your praises, tell the world about you-and bring you new customers. This is why it's well worth it to do the market research and define your ideal customer with as much clarity and precision as you can.

When you do, what you're really doing is exactly the same thing you do when you create a picture of your dream business by clearly and precisely identifying your own goals, dreams, values and aspirations. Only in this case, instead of building a picture of your dream business, you're building a picture of the dream customer that this business attracts. Once again you're creating a crystal clear image, using the magnifying glass of your conscious brain and its amazing powers of focus, imagination and analysis-and as you define this image and impress it upon your nonconscious brain, the Law of Attraction will bring it into your life, and into your business. Just as with any vision, once the picture is in sharp focus, you will nonconsciously marshal all the resources available, within you and without you, to manifest that picture.

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This article is adapted from The Answer, by John Assaraf and Murray Smith (Atria Books).

Imagine for a moment the business of your dreams...How much faster could you build your business with $25,000 cash and a full year of coaching from business-growth experts? Get ready to turn your business dreams into reality!

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Monday, June 2nd, Donny hosted several leaders on "The Courage to Change" and both John and Murray were part of that empowering message.

If you missed that show, there are great videos at Donny's site.

Visit cnbc.com for Your Playbook for Success and Helpful Small Business links.

Two (2) chapters available in audio:

Chapter 2: The Search for How the World Works

How powerful are your intentions? Do your thoughts actually have influence over matter? Read or listen to this chapter and find out how quantum science can help you build your dream business.

Chapter 14: Reaching Your Ideal Customer

Everything gets easier when you have ideal customers. Your ideal customer loves your product or service, buys more and more often, and refers even more customers to you. So how do you find these people? Read or listen to this chapter to find out exactly how to reach your ideal customer.

As Einstein's relativity revolution revealed, everything is made of energy. Cells, molecules, atoms, protons and neutrons, quarks, gluons, mesons and bosons-they're all energy. The things that seem tangible to us, including ourselves, are simply energy slowed way down to a state that we recognize as "solid."

But what does that mean, exactly, "energy slowed way down"?

Take an ice cube: we can find out where it came from by speeding it up, that is, by adding energy to it to raise its vibrational state. When we apply heat to our ice cube, it soon reverts to a liquid. Continue speeding up its vibration, and that liquid soon evaporates to steam, and then further into water vapor. Continue accelerating its rate of vibration, and the elements that formed that ice cube will eventually revert to a state of pure energy, and beyond that, cross the Cartesian barrier to become what lies beyond energy, which is consciousness or information.

That's where the ice cube came from: it was first an idea.

In our daily lives, we often describe those rarefied, super-energized states we cannot see as "spiritual," and the slowed-down, more substantial states we can see as "physical," but science has now told us that this is an arbitrary distinction, just a convenience of language and perception. The truth is, water is water; it came from the idea or "quantum potential" of water through the states of vapor, steam, liquid, and ice. It's all water. But it starts with an idea.

As simple as this equation sounds, it is an accurate summary of the findings from humanity's centuries-long quest to understand how the universe works, from the early Greek philosophers through Newton and Galileo through Einstein, Planck and the theoretical physicists of today. The results of this epic quest can be summed up in three monumental discoveries:

1) Everything in the physical world is made out of atoms.

2) Atoms are made out of energy.

3) And energy is made out of consciousness.

In other words, everything in nature, every phenomenon in the universe, starts as an idea.

What does this have to do with your dream business? Everything. Because everything you manifest in your life follows the precise same pathway, from idea to physical form. We create from the non-physical level, turning that which we can't see into that which we can.

# # #

This article is adapted from The Answer, by John Assaraf and Murray Smith (Atria Books).

In 1902, two years after the physicist Max Planck first coined the term "quantum" to describe the core reality of light, a young British writer named James Allen penned a little book entitled As a Man Thinketh, which drew its title and its message from the biblical verse, "As a man thinketh in his heart, so he is." (Proverbs 23:7) At the time, few would have associated the two men and their work, but with the hindsight of a century's discoveries, we can now see the connection. While scientists spent the rest of the century pursuing the horizon set by pioneers such as Planck, Einstein, Bohr and Heisenberg, which would ultimately lead to discovery of the remarkable quantum world that has so radically transformed our understanding of reality, business philosophers like Napoleon Hill, Earl Nightingale and Bob Proctor worked to articulate its application to the practical world of human accomplishment.

This idea, that our thoughts have a direct, causal impact on our reality, had been observed before, but it had always seemed like something that rational people couldn't buy into, an idea that created more questions than answers. Now science has given us that set of answers.

According to quantum science, what we used to consider "empty space" is not empty at all. In fact, the energy density of just one cubic centimeter of what science has dubbed this "zero point field" is about 1094 ergs-equivalent to ten thousand billion, billion, billion, billion times more energy than exists in all the matter of the known universe. And just as penetrating the heart of matter reveals that it is made of energy, penetrating the heart of energy itself has revealed that it, too, is composed of something else, best described as a field of information or pure consciousness.

When Victor Hugo said, "There is nothing more powerful than an idea whose time has come," we now know that this was more than a metaphor. He may not have fully realized it at the time, but he was giving us a literal description of how reality works.

Thought is the most powerful force in the universe. Our thoughts are the controlling factor in what we manifest and create in our lives. The idea precedes the thing.

This is at the heart of how every successful business is created. It starts as a picture, an idea in one's mind, and before you know what has happened, you are living in it.

Science tells us that underlying what we know as the world is a field of pure consciousness, billions upon billions of times more powerful than any measurable energy, and that this field of absolute consciousness knows everything that happens, anywhere and everywhere in the universe, instantaneously and with absolute accuracy. This is not so different from the kind of descriptions people have given for millennia in their efforts to grasp the ultimate nature of our universal source, what some of us call God. Whatever you call it, the picture that emerges is of a world bounded by an infinitely large, omnipotent, omniscient intelligence, which lies behind everything in the phenomenal world as its source, author and ultimate destination.

This is the dream world we live in, you and I, and it is the clay from which you will shape and give life to your dream business.

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This article is adapted from The Answer, by John Assaraf and Murray Smith (Atria Books).

Beliefs are not some special category of idea sitting at a higher station of truth than our ordinary, everyday mortal thoughts. Beliefs are not necessarily "the truth" at all. (Remember, there was a time when everyone believed the earth was flat.) Beliefs are nothing more than specific neural patterns in your brain, thoughts that are so ingrained they have become automatic. They are not there because are "the truth," they have simply been handed down from generation to generation. They are there because someone put them there.

We are not talking here about your faith or religious views. We're not here to challenge your faith. We are talking here about your beliefs-your habits of thought, opinion and attitude about the world around you, and especially your beliefs about you, about your life and your prospects for financial fulfillment.

By the time you're seventeen years old, you've heard "No, you can't," an average of 150,000 times. You've heard, "Yes, you can," about 5,000 times. That's thirty no's for every yes. That makes for a powerful belief of "I can't."

Most people view their own goals in the form of hopes or wishes. "I hope I succeed in this business," or, "I wish I would earn a million dollars . . ." Here is the rest of the unfinished thought, whether conscious or not, that usually lies after those three dots: ". . . but I bet I won't." The biggest obstacle to most people's goals has nothing to do with any external conditions or factors. It is this: they don't believe it will happen or that it can be done. If you don't believe it will happen, it is almost guaranteed that it won't. You simply cannot achieve a goal that you do not believe you can achieve, because those beliefs live in that part of the brain that is running the show, even though we typically are not aware of it.
Let's say you love your family very much, you place a high value on family, and one of your biggest goals in life is to have a rich, full family life-yet you also have a belief that the only way you can be truly successful and earn enough income to provide for your family is to work really, really hard. So what happens? You find yourself working eighty hours a week and never see your family. Why, because you don't value them? No, you value them, all right, but your beliefs have you captive on that eighty-hour track, like a hamster on a wheel.

Beliefs trump desires, every time.

If you have credit card debt and financial struggle in your life, lack of money is not the problem: it is only the symptom. Lack of money is simply the fruit. To find the cause, you need to look at the seed. The fruit will always match the seed. And the seed is your habits of thought.

Here's the problem: beliefs tend to be self-fulfilling. This is because habits are thousands of times stronger than desires. That is worth restating: not twice as strong, not even three times as strong, but thousands of times stronger. You may have the desire to increase your income tenfold, but if your habits of thought do not expect anything like that to occur, it will be next to impossible for it to happen; you will take no lasting, productive effort towards that goal. Why not? Because it is your habits, not your desires or other conscious thoughts, that run your actions.
This is one of the greatest discoveries of the past decade of neurological research: 96 to 98 percent of all of your behaviors are automatic. This is why we set goals, but don't reach them. Setting them is a function of the conscious mind. Reaching them is a function of the nonconscious mind.

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This article is adapted from The Answer, by John Assaraf and Murray Smith (Atria Books).

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