Gucci Outlet offers handbags, sunglasses, shoes and Gucci watches

Occasionally in fashion industry a labels popularity & trend comes and goes, it achieves a large amount of success and later this trend and success declines. But one of the famous brands "Gucci" is in the fashion world for about 100 years now is still recognizable and considered as a very popular fashion label around the world.

Gucci was founded in 1906 by Guccio Gucci in Florence, Italy. Guccio Gucci use to work as a dishwasher in London's Savoy Hotel, where he learned about the aesthetic of the Cosmopolitan Culture and later introduced his exclusive leather goods in Italy. He started selling leather bags to horse men and progressed to luxury luggage. Gucci designed many of the Gucci's products and also hired finest craftsmen of Tuscan artisans. In 1938 he opened their first retail store in Rome.

In a few years Gucci label enjoyed a huge success and attracted international customers who came to seek out the collection of bags, trunks, gloves, shoes and belts from this brand. In the 1930s Gucci introduced the horse bit and stirrup motifs an increasingly innovative design aesthetic which became the enduring symbols of this fashion house.

In the beginning Gucci faced some shortage of standard materials in the 1940s during the fascist dictatorship period, however they introduced the Bamboo bag which became the iconic product of the Gucci brand and these bags are still popular nowadays.

In 1953 Guccio Gucci died and his sons took over the business. Gucci's son Aldo a sharp minded businessman expanded the Gucci business and introduced it to new markets and started opening stores in Milan, London, Palm Beach, New York, Paris and started to build a symbol of modern luxury globally. And in the same year the company introduced the trademark red stripped webbing which became the emblem of the leather moccasin with the leather bit.  

Gucci products became much more renown in the 1960s for their timeless designs and are cherished by the most iconic figures of the time, like Jackie Kennedy used to carry a Gucci Shoulder bag which is known as the Jackie O. Many other celebrities use to carry the Hobo Bag. In the late 1960s Gucci adopted the interlocking double "G" logo.

 In the 1970s the global expansion of the brand continued to the Far East, stores were opened in Hong Kong and Tokyo. The company carried some significant research on some new luxurious materials and invented some diversified products in new colors and shapes with their legendary quality and craftsmanship.  

Aldo relentlessly pushed the expansion of the company from a $6000 corporation with a shop in savoy plaza hotel into a glittering empire spanning in Europe, Asia and America. However, Aldo involvement in a $7 million tax fraud scandal ultimately enabled his nephew Maurizio to take control.  

The introduction of the Gucci accessories collection in 1979 consisted of makeup bags, lighters & pens which also became popular. But due to the Gucci family having fiery personalities, arguing during decision making and meetings which lead to poor business decisions and could not turn the company took the brand to bankruptcy in the late 1970s, that is when a Bahrain based investment holding company InvestCrop bought the 50% shares of Aldo Gucci and the remaining 50% shares belonged to Maurizio.

The company was re-launched in the 1990s with a new team of designers lead by Tom Ford who became the creative director of Gucci. The brands new collection of the stiletto pumps and the silk cut-out jersey dresses with metallic beads were adopted by superstars like Madonna and Gwyneth Paltrow. The brand is recognized as the brand for the wealthy and glamorous.  

Gucci became known for producing high quality products including luggage, jewelry, clothing, handbags, purses, belts, shoes, sneakers and sunglasses. With the help of advertising, the label experienced a drastic increase in sales. The company accomplished elite with this success and in 1994/5 the company became a publicly traded company.   

With the successful transformation to a publicly traded company the company was named the "European company of the year in 1998" by the European business press for its financial and economic performance, management quality and strategic vision. Later the company entered a strategic alliance with Pinault Printemps Redoute.

In 2004 Ford left the company due to some problems and Mark Lee was appointed the CEO of Gucci division in 2005 and the creative director of Gucci is Frida Giannnini.  

The appeal of the Gucci brand lies in the classic designs and certain signature trademarks. It is well known for its high quality craftsmanship and rich material such as the satin, velvet & crocodile and has been a symbol of prestige for the rich and famous. With some classics and some new creations the brand Gucci is still popular today with a unique sense of glamour and is a vital part of the fashion industry enjoyed by both men and women's.

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