Guerrilla Marketing Small Business Marketing

Guerrilla Marketing was created in the early/mid eighties by Jay Conrad Levinson, a former leading advertising executive turned University lecturer / author.

Since then the Guerrilla Marketing brand has sold over 15 million books throughout the world and is the best selling small business marketing series.

Let me just set you straight. Marketing is not a minor activity on the periphery of your success as an entrepreneur or owner of a small business.

Marketing is everything you do from the moment you come up with the idea of your business to when you create delighted customers who buy from you regularly.

Everything you do has a marketing impact in that it affects the way people see your business, sometimes in a good way but sometimes with a negative effect.

The critical difference with Guerrilla Marketing is that everything you do is intentional.

Guerrilla Marketing takes a fundamentally different approach to traditional marketing.

This is extensively covered in the Guerrilla Marketing resources but the main differences are:

Instead of basing your marketing approach on spending a large budget using conventional advertising media, Guerrilla Marketing replaces cash with time, energy and imagination.

It is designed for small businesses and uses a wide range of Guerrilla Marketing weapons, many of which are free.

Guerrilla Marketing focuses on profit while traditional marketing judges its impact on less direct measures like brand awareness, brand preference and market share.

Guerrilla Marketing recognises that success is achieved through strong relationships both with customers and where appropriate with suppliers, competitors and alliance partners.

Most of us don't have to spell guerrilla very often but it has two Rs and two Ls. It has taken my fingers a long time to learn to type it automatically.

Beware of imitators who use the alternative spellings of Guerilla Marketing and even Gorilla Marketing who are trying to take advantage and hijack this outstanding brand.

If you want the genuine Jay Conrad Levinson created ideas for small business marketing, make sure you only deal with GueRRiLLa Marketing.

I provide Guerrilla Marketing Coaching in the UK (sorry it is not available for businesses in other countries).

This is a six session coaching problem, usually spread over six or twelve weeks depending on how quickly you need to overhaul your marketing.

It comes with a 500% return on investment guarantee. If you don't think that your business will profit by at least five times what you pay for the course, I will refund your money.

"The course has been excellent and has changed the way I think about marketing my business - I now see far more opportunities in my day to day work for increasing my business profitability and building better relationships with clients." (Keith Cooper, Northlight Images)

For more details and testimonials see Guerrilla Marketing Coach

Jay Levinson, creator of Guerrilla Marketing is one of the 53 business experts who have been brought together in the brain trust called the League of Extraordinary Minds

9 panel interviews over a 6 week period to help you to grow your business - and it is free

Join the League of Extraordinary Minds

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