Introduction To Guerrilla Marketing
That simple phrase convinced me to start investigating just what Guerrilla Marketing had to offer and I was so convinced by what I discovered, I became a Certified Guerrilla Marketing Coach.
"Guerrilla Marketing uses time, energy, imagination and knowledge to replace a big budget"
Jay Conrad Levinson, Father of Guerrilla Marketing
Guerrilla Marketing was created in the early/mid eighties by Jay Conrad Levinson, a former leading advertising executive turned University lecturer / author.Since then the Guerrilla Marketing brand has sold over 15 million books throughout the world and is the best selling small business marketing series.
What Is Guerrilla Marketing?
Marketing is everything you do from the moment you come up with the idea of your business to when you create delighted customers who buy from you regularly.
Everything you do has a marketing impact in that it affects the way people see your business, sometimes in a good way but sometimes with a negative effect.
The critical difference with Guerrilla Marketing is that everything you do is intentional.
What Makes Guerrilla Marketing The Small Business Marketing Solution
This is extensively covered in the Guerrilla Marketing resources but the main differences are:
Instead of basing your marketing approach on spending a large budget using conventional advertising media, Guerrilla Marketing replaces cash with time, energy and imagination.
It is designed for small businesses and uses a wide range of Guerrilla Marketing weapons, many of which are free.
Guerrilla Marketing focuses on profit while traditional marketing judges its impact on less direct measures like brand awareness, brand preference and market share.
Guerrilla Marketing recognises that success is achieved through strong relationships both with customers and where appropriate with suppliers, competitors and alliance partners.
Guerrilla Marketing - Not Guerilla Marketing, Guerila Marketing or even Gorilla Marketing
Most of us don't have to spell guerrilla very often but it has two Rs and two Ls. It has taken my fingers a long time to learn to type it automatically.Beware of imitators who use the alternative spellings of Guerilla Marketing and even Gorilla Marketing who are trying to take advantage and hijack this outstanding brand.
If you want the genuine Jay Conrad Levinson created ideas for small business marketing, make sure you only deal with GueRRiLLa Marketing.
Guerrilla Marketing During Tough Times
With its emphasis on low cost and no cost marketing methods, Guerrilla Marketing is a natural place to turn to when the going gets tough.
Guerrilla marketing has responded to this problem and will help you to prepare for a recession.
- Guerrilla Marketing During Tough Times
- Guerrilla Marketing During Tough Times is available as an ebook so you get access to it immediately.
Even better, you have the option to sign up to receive the first two chapters FREE. - Guerrilla Marketing During Tough Times Review
- I have reviewed the "Guerrilla Marketing During Tough Times" book and given it a 4.5 star rating out of 5.
I am notoriously tough on books so 4.5 stars represents a strong buy recommendation.
Guerrilla Marketing In Tough Times - Video
Do You Have A Guerrilla Marketing Story To Share?
Guerrilla Marketing effectively means using your imagination to out-market and out-compete larger competitors with much bigger resources.
Do you have a story to share where you have used Guerrilla Marketing Tactics that outwit your competitors?
Your Seven Step Guerrilla Marketing Plan
- What outcome do you want from your marketing?
... - What are the main benefits of your product or service?
... - Who is your target market?
... - What is your market positioning?
... - Which Guerrilla Marketing weapons will you use?
... - What is your identity and how will you explain it? (Note an identity is real and reassuring to prospects, an image is fake)
... - What is your budget?
...
Videos of Jay Conrad Levinson & Guerrilla Marketing
Guerrilla Marketing Book Reviews from the Business Coaching Blog
- Guerrilla Marketing
- Recently updated 4th Edition of the Guerrilla Marketing classic - highly recommended.
- The Guerrilla Marketing Handbook
- Practical implementation guide to the Guerrilla Marketing ideas written by Jay Conrad Levinson and Seth Godin.
- Guerrilla Marketing In 30 Days
- Great idea to provide focused implementation help for the Guerrilla Marketing ideas but personally I wasn't so keen on this book. Many people on Amazon have loved it.
- Guerrilla Marketing During Tough Times
- A short, very focused book which is becoming more and more relevant. When times get tough, turn to Guerrilla Marketing.
Guerrilla Marketing Books - General
This section includes the general Guerilla Marketing books whilst the later sections look at the more specific Guerrilla Marketing books, either by trade sector or by marketing tactic.
Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
The latest edition of the classic Guerrilla Marketing book and a terrific book. A lot of information is packed into this book but for readers new to Guerrilla Marketing or not used to reading business books it may not be the one to go for.
Amazon Price: $9.72 (as of 07/04/2009) 
Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers
Not as extensive a book as Guerrilla Marketing but easier to read and better formatted make this my recommended book for people looking for an introduction to Guerrilla Marketing.
Amazon Price: $14.93 (as of 07/04/2009)
The Guerrilla Marketing Handbook
Book co-written with Seth Godin. The Guerrilla Marketing Handbook needs to be updated for ecommerce but it has terrific practical tips for using traditional marketing media.
Amazon Price: $13.57 (as of 07/04/2009)
The Guerrilla Marketing Revolution: Precision Persuasion of the Unconscious Mind
A great book that brings in psychology and NLP into Guerrilla Marketing. This book challenges some of the traditional thinking that you need to find the pain and manipulate anxieties to motivate customers to buy. Highly recommended.
Amazon Price: (as of 07/04/2009)
Guerrilla Marketing in 30 Days
I didn't like Guerrilla Marketing in 30 Days when I first read it but I have found myself going back to the book to clarify marketing ideas that are discussed in more practical detail here than anywhere else.
Amazon Price: $13.57 (as of 07/04/2009)
Guerrilla Marketing Books - Marketing Weapons & Tactics
Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing
Amazon Price: $14.93 (as of 07/04/2009)
Guerrilla Trade Show Selling: New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales (Guerrilla Marketing Series)
Amazon Price: $26.95 (as of 07/04/2009)
Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars…Includes Podcasts, Blogs, and Media Training for the Digital Age
Amazon Price: $10.17 (as of 07/04/2009)
Guerrilla Creativity: Make Your Message Irresistible with the Power of Memes
Amazon Price: $12.60 (as of 07/04/2009)
Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success
Amazon Price: $11.21 (as of 07/04/2009)
Guerrilla Marketing Books by Niche
Guerrilla Retailing: Unconventional Ways to Make Big Profits from Your Retail Business (Guerrilla Marketing Series)
Amazon Price: $29.95 (as of 07/04/2009)
Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients
Amazon Price: $13.57 (as of 07/04/2009)
Guerrilla Marketing for Financial Advisors
Amazon Price: $34.97 (as of 07/04/2009)
Guerrilla Marketing for Writers : 100 Weapons to Help You Sell Your Work
Amazon Price: (as of 07/04/2009)
Guerrilla Multilevel Marketing
Amazon Price: $15.25 (as of 07/04/2009)
Guerrilla Marketing Solutions
Then these multi-media Guerrilla Marketing programs will be just what you are looking for.
- Guerrilla Marketing Toolkit
- A practical multi-media guide to implementing Guerrilla Marketing ideas in your business over six weeks.
- Guerrilla Marketing Association
- Jay Conrad Levinson's subscription service for keeping Guerrilla Marketers and small business owners up-to-date with the latest high impact, low cost Guerrilla Marketing ideas.
Highly recommended. There is a massive library of past mp3 recordings of interviews with a wide selection of specialist marketers. - Guerrilla Marketing 101
- If you prefer to listen to Jay Conrad Levinson explain why small businesses need to adopt Guerrilla Marketing and how to start implementing the ideas, then I recommend that you take a look at Guerrilla Marketing 101.
Guerrilla Marketing Coaching in the UK
This is a six session coaching problem, usually spread over six or twelve weeks depending on how quickly you need to overhaul your marketing.
It comes with a 500% return on investment guarantee. If you don't think that your business will profit by at least five times what you pay for the course, I will refund your money.
"The course has been excellent and has changed the way I think about marketing my business - I now see far more opportunities in my day to day work for increasing my business profitability and building better relationships with clients." (Keith Cooper, Northlight Images)
For more details and testimonials see Guerrilla Marketing Coach
The Global Guerrilla Marketing Coach - Alexa Ronngren
Alexa is an international marketing expert and helps companies to cross the cultural boundaries involved with selling in different countries.
I can't keep up with her because I get emails from her from all around the world.
Alexa and Jay Conrad Levinson have agreed to co-write a book together, "Global Guerrilla Marketing" so that is something to look foward to.
- Global Guerrilla Marketing Coach
- When I looked at Alexa's website as the Global Guerrilla Marketing Coach, she is offering a special coaching program called the Global Guerrilla Marketing BOOST!
This is bringing together established International marketing ideas with the low cost, high impact concepts from Guerrilla Marketing. - Golbal Marketing Understanding Culture & Customs
- Alexa has agreed to write a series of articles for my Business Coaching Blog. This is the first about understanding the different cultures and customs.
- Geert Hofstede Cultural Dimensions
- The second article from Alexa to feature on my blog examines the differences in national cultures.
Train To Be A Certified Guerrilla Marketing Coach
It is one of the best courses I have ever taken and I certainly like being able to call myself a Certified Guerrilla Marketing Coach.
- Guerrilla Marketing Coach Certification Program
- Created by Mitch Meyerson and Jay Conrad Levinson.
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The Business Coaching Blog features my own ideas for helping you to build a bigger, better business with more profit combined with news from the Business Development Superstars including Jay Conrad Levinson
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