Hallmark's A Century of Caring Book Review

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Hallmark's History: Celebrate A Hundred Years With Hallmark

Hallmark: A Century of Caring is truly a magnificent book about a company which was shaped by and which helped shape America. It covers everything from the very beginnings of a young man with some picture postcards in a box to the third generation which runs this company today. This ample-sized book features plenty of interesting information, is packed with amazing photographs and features a bonus DVD with a full length Hallmark Hall of Fame movie, The Magic of Ordinary Days.

Any fan or collector of Hallmark would thoroughly enjoy this beautiful book as would those with a simple curiosity of how Hallmark came to be the company that it is today. On this page, you will find more information about the book, a quick video peek into Hallmark's 100 year history and information about other popular Hallmark products.

Click here to order your copy of
Hallmark: A Century of Caring
from Amazon.

"I have read few biographies that
have moved me as much as
the Hall family saga."
~ Dr. Maya Angelou

Hallmark: A Century of Caring

The Hallmark family were really the Halls and a hundred years ago, they lived in poverty and tried to eek out a living in a small town in Nebraska. Move forward a hundred years and you find the family has created a once truly unique company. The book, Hallmark: A Century of Caring, tells the story of this American institution and how it came to life because of dedication to hard work, good values and caring for employees and customers.

This book features a lovely introduction from poet Maya Angelou and then takes you on a trip from Norfolk, Nebraska to Kansas City, Missouri, the town in which Hallmark finally settled. Learn about the company in good times and in bad, with the bad times including both war and depression and yet the company grew.

A hundred years after its inception, the company looks forward to a different future. This book celebrates what is an "iconic American company."
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A Minute of Hallmark History With Mr. J.C. Hall, The Founder

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Even long-time employees of Hallmark found stories in Hallmark: A Century of Caring that were new to them.

Hallmark: A Century of Caring Features:

Hallmark: A Century of Caring marked Hallmark's 100 years and shares the history of the company including the Hall family and its employees and how they created a brand with world-wide renown. It is broken down into ten sections or chapters, each of which tells how Hallmark was a reflection on what was happening in America at certain time periods, how those events helped Hallmark become what it has become and the effect that Hallmark had on the country.

Featuring a foreward by Dr. Maya Angelou and a full-length DVD Hallmark Hall of Fame movie, The Magic of Ordinary Days, it is a large hardcover book and it is beautiful. The chapters include:

  • Starting From Scratch (1891-1909)
  • That Kansas City Spirit (1910-1915)
  • Building Business and Breaking Ground (1915-1932)
  • Hanging Tough in Hard Times (1933-1951)
  • The Power of Association
  • Coming of Age (1951-1966)
  • The Hallmark Hall of Fame
  • The Modernist (1966-1980)
  • Traditions, Transitions, Expansion and Explorations (1981-2002)
  • A Second Century, A Third Generation (2002 and Beyond)
hallmark-a-century-of-caring

Amazon Customer Review of Hallmark: A Century of Caring

"Hallmark has a reputation in Kansas City as being a great place to work, and the company's products are knows to be "the very best." Hallmark is truly a class act, from Crown Center, to their greeting cards, the retail shops, The American Restaurant, the ornament collection, their made for TV movies... and this book is a great history of the company and the Hall family. The section discussing the Hyatt skywalk disaster, one of the darkest days in Kansas City history, is particularly moving and gives great insight into the family and their passions. This book is highly suggested for anyone with an interest in the company, or for people that would like to learn of a modern organization that peddles the best of America." ~ Worktowin

Order Your Copy of Hallmark: A Century of Caring

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It is my understanding that this book was initially given as a gift to the employees of Hallmark on the company's 100th birthday but that some of these books were also made available through Hallmark Gold Crown stores and Andrews McMeel Publishing. Fortunately for Hallmark fans and collectors, it is now available from Amazon, too.

Click here to order your copy of
Hallmark: A Century of Caring
from Amazon.

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More Hallmark Biography Books

Including books dedicated to Hallmark Keepsake Ornaments

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The Magic Of Ordinary Days

the-magic-of-ordinary-daysThe Magic of Ordinary Days caught me off guard. That is, I found it in the back of this book and put it in the DVD player when I was expecting to putter around and get a few other jobs done. Unfortunately, that was not the case as I was quickly absorbed into this beautiful story of a man who takes in a woman from a faraway town in order to have a wife and to provide a stable home for both the woman and her unborn child.

When I looked at the Amazon customer reviews, I discovered that I was not the only one who enjoyed this movie. If you enjoy Hallmark movies, you will, no doubt, enjoy this one, too and, if you buy the book Hallmark: A Century of Caring, you receive a copy of this excellent movie, too.


Click here to order your copy of
The Magic of Ordinary Days
from Amazon.

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Hallmark Movie Lists

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Hallmark Movie Reviews

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Hallmark Gift Ideas

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Has Hallmark touched your life?

  • sandyspider Dec 3, 2010 @ 2:52 pm | delete
    I love Hallmark and thing this would make a nice gift.
  • ohcaroline Dec 2, 2010 @ 7:20 pm | delete
    This book would definitely be a treasure to own and read. Thanks for sharing.
  • BuckHawk Nov 29, 2010 @ 2:24 pm | delete
    Great review of what sounds like a marvelous book. The world of Hallmark has touched every single life, and now, I have a must-read to enjoy.
  • clouda9 Nov 19, 2010 @ 1:05 am | delete
    I had no clue that the Hallmark company had been in business for so long. Thanks for sharing all the wonderful information about this book...what a beautiful design too.
  • ICanCook Nov 17, 2010 @ 7:43 pm | delete
    I can't imagine that Hallmark has not touched a person's life. Movies, cards and more. I love Hallmark. Thanks for this lens.
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The company of Hallmark has a fascinating history and is an interesting and beautiful book. more »

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