Using Squidoo to Promote Your Handmade Business

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Hand Build a Handmade Lens!

Squidoo is a great, easy way for anyone selling handmade items to promote their creations. Display your knitting, painting, sculpting, jewelry making, etc. and generate more visits (and hopefully sales) on your website or webstore.

Why Squidoo? 

I've been using Squidoo to promote my sculpture and jewelry (as well as myself) for over a year now. Squidoo accounts for the most referral traffic to my website, blog, and online shop, only search engines send me more visitors than Squidoo.

This lens is all about ways to use Squidoo to promote your handmade business. However if you aren't selling handmade items I'm sure there's information here to help anyone seeking to promote themselves or their business.

Squidoo Basics 

Basic Tips 

Cuttlefish necklace with packaging
Images
Show off your creations with lots of good pictures. Don't be limited to just the small image you can stick in a text/write module. Use an image hosting service like Photobucket to upload and show images using HTML.

Share your Passion
Make it clear you love what you do. Share your enjoyment.

Help Formatting Your Lens 

Using HTML on Squidoo

Use RSS Feeds of Your Products 

Many online selling venues have RSS feeds of products. In my case I use eCrater. Use Squidoo's RSS module to display the RSS Feed. Make sure you select the "everything available" option for an excerpt, and set displaying HTML to Yes if the feed includes images and/or buy now buttons.

If you use eCrater check out my Using eCrater RSS Feeds lens for more tips.

If you use Etsy the default rss feed is very minimal but this article tells you how to get a full featured feed with pictures.

Loading Fetching RSS feed... please stand by

Do You Have an Etsy Store? 

Squidoo just recently added this cool Etsy module!

This is the format of Etsy store links, to use the Etsy module you want to add only the number after user_id=

http://www.etsy.com/shop.php?user_id=0000000

The Etsy Module 

You need to select some items to show.

Great Stuff on eBay 

You can use the eBay module to show off your listings there. Squidoo also has two co-brands just for eBay called SquidBids and eBayers on Squidoo.

I don't sell on eBay so here are some search results on eBay for "handmade". To show just items from your own store select the "PICK BY SELLER OR STORENAME" option.

Loading Fetching new data from eBay now... please stand by
eBay

Use Videos on YouTube 

You can create videos of your creations or about how you make them and upload them to YouTube. Then you can use this YouTube module to display your videos!

Runtime:
views
Comments:

curated content from YouTube

Show Flickr Photos of Your Creations 

Or in this case photos of my sculptures that are unfinished.

Selkie Emerging WIP by Noadi - noadi.net

Selkie Emerging WIP

Selkie Emerging WIP by Noadi - noadi.net

Selkie Emerging WIP

Selkie Emerging WIP 2 by Noadi - noadi.net

Selkie Emerging WIP...

Selkie WIP by Noadi - noadi.net

Selkie WIP

Selkie WIP by Noadi - noadi.net

Selkie WIP

Fire Dancer Wip by Noadi - noadi.net

Fire Dancer Wip

Tentacle Bug by Noadi - noadi.net

Tentacle Bug

Tentacle Bug by Noadi - noadi.net

Tentacle Bug

Tentacle Bug by Noadi - noadi.net

Tentacle Bug

Tentacle Bug by Noadi - noadi.net

Tentacle Bug

Tentacle Bug by Noadi - noadi.net

Tentacle Bug

Tentacle Bug by Noadi - noadi.net

Tentacle Bug

curated content from Flickr

Become an Expert 

My most successful lenses are not lenses purely promoting my artwork. Instead they are the lenses where I'm sharing my love of sculpting and art. You're an expert in your chosen medium so share it by putting together a how-to or beginners tips lens.

How to Lenses 

A sampling of the lenses I've done sharing my knowledge.

Useful Squidoo Links 

SquidU | Where lensmasters know best!
Squidoo forums.
SquidUtils - Utilities and Tools for Squidoo Lensmasters
SquidUtils has complementry utilities and tools for Squidoo Lensmasters. Tools include: the advanced dashboard, lensmaster feeds, plus Amazon links and feeds.
The Best Squidoo Blog Ever | Captain Squid
A blog about squidoo and making money using Squidoo
Squidoo Chat Room | Captain Squid's Squidoo Training Center
Chat about squidoo
Squidoo Dashboard Firefox Extension
The dashboard shows a basic set of information to the Squidoo user, but is this enough?The Squidoo DE will enhance Firefox to show even more information on the dashboard.
SquidBlog
Official Squidoo Blog
#!etsyhacks | feedback
Get Etsy shop feedback as RSS or Atom. Display your feedback on a lens using this tool and an RSS module.

Love This Lens? 

If you would like to rate this lens, then you can do so here (Squidoo members only)

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Pen a Message 

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More Handmade Business Lenses 

 

This handmade business lens is a creation of Noadi's Art


This Lens Constructed By A Bonafide Giant Squid! Look For The Giant Squid Badge of Honor- Your Assurance Of Quality On Squidoo

Click here to start building your own lenses on Squidoo!

by Noadi

Hi! I'm Sheryl, a sculptor and jewelry designer, I create in polymer clay and mixed media, please visit Noadi's Art to see my work.

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Noadi's Art on Etsy Noadi's Art
Noadi on Zazzle Handmade Business Blog

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