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Using Squidoo to Promote Your Handmade Business

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Hand Build a Handmade Lens!

Squidoo is a great, easy way for anyone selling handmade items to promote their creations. Display your knitting, painting, sculpting, jewelry making, etc. and generate more visits (and hopefully sales) on your website or webstore.

Why Squidoo?

I've been using Squidoo to promote my sculpture and jewelry (as well as myself) for over a year now. Squidoo accounts for the most referral traffic to my website, blog, and online shop, only search engines send me more visitors than Squidoo.

This lens is all about ways to use Squidoo to promote your handmade business. However if you aren't selling handmade items I'm sure there's information here to help anyone seeking to promote themselves or their business.

Squidoo Basics

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Basic Tips

Cuttlefish necklace with packaging
Images
Show off your creations with lots of good pictures. Don't be limited to just the small image you can stick in a text/write module. Use an image hosting service like Photobucket to upload and show images using HTML.

Share your Passion
Make it clear you love what you do. Share your enjoyment.

Help Formatting Your Lens

Using HTML on Squidoo

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Use RSS Feeds of Your Products

Many online selling venues have RSS feeds of products. In my case I use eCrater. Use Squidoo's RSS module to display the RSS Feed. Make sure you select the "everything available" option for an excerpt, and set displaying HTML to Yes if the feed includes images and/or buy now buttons.

If you use eCrater check out my Using eCrater RSS Feeds lens for more tips.

If you use Etsy the default rss feed is very minimal but this article tells you how to get a full featured feed with pictures.
Loading Fetching RSS feed... please stand by

Do You Have an Etsy Store?

Squidoo just recently added this cool Etsy module!

This is the format of Etsy store links, to use the Etsy module you want to add only the number after user_id=

http://www.etsy.com/shop.php?user_id=0000000

The Etsy Module

You need to select some items to show.

Great Stuff on eBay

You can use the eBay module to show off your listings there. Squidoo also has two co-brands just for eBay called SquidBids and eBayers on Squidoo.

I don't sell on eBay so here are some search results on eBay for "handmade". To show just items from your own store select the "PICK BY SELLER OR STORENAME" option.
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Show Flickr Photos of Your Creations

Or in this case photos of my sculptures that are unfinished.

Steampunk Cephalopods WIP by Sheryl Westleigh - Noadi.etsy.com
Steampunk Nautilus Sculpture WIP by Sheryl Westleigh - Noadi.etsy.com
Mouse Jar WIP by Sheryl Westleigh - Noadi.etsy.com
Geared steampunk pendants awaiting resin by Sheryl Westleigh - Noadi.etsy.com
Box o' Steampunk by Sheryl Westleigh - Noadi.etsy.com
Cthulhu Cameos and Mold by Sheryl Westleigh - Noadi.etsy.com
Specimen Jar Necklaces WIP by Sheryl Westleigh - Noadi.etsy.com
Specimen Jar Necklaces WIP by Sheryl Westleigh - Noadi.etsy.com
Sparkley Cuttlefish Experiment by Sheryl Westleigh - Noadi.etsy.com
Cuttlefish Translucency Test by Sheryl Westleigh - Noadi.etsy.com
Cuttlefish Comparison by Sheryl Westleigh - Noadi.etsy.com
Sculpture Commission WIP by Sheryl Westleigh - Noadi.etsy.com
curated content from Flickr

Become an Expert

My most successful lenses are not lenses purely promoting my artwork. Instead they are the lenses where I'm sharing my love of sculpting and art. You're an expert in your chosen medium so share it by putting together a how-to or beginners tips lens.

How to Lenses

A sampling of the lenses I've done sharing my knowledge.

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Useful Squidoo Links

SquidU | Where lensmasters know best!
Squidoo forums.
SquidUtils - Utilities and Tools for Squidoo Lensmasters
SquidUtils has complementry utilities and tools for Squidoo Lensmasters. Tools include: the advanced dashboard, lensmaster feeds, plus Amazon links and feeds.
The Best Squidoo Blog Ever | Captain Squid
A blog about squidoo and making money using Squidoo
Squidoo Chat Room | Captain Squid's Squidoo Training Center
Chat about squidoo
Squidoo Dashboard Firefox Extension
The dashboard shows a basic set of information to the Squidoo user, but is this enough?The Squidoo DE will enhance Firefox to show even more information on the dashboard.
SquidBlog
Official Squidoo Blog
#!etsyhacks | feedback
Get Etsy shop feedback as RSS or Atom. Display your feedback on a lens using this tool and an RSS module.

Lens Love Widget

This module only appears with actual data when viewed on a live lens. The favorite and lensroll options will appear on a live lens if the viewer is a member of Squidoo and logged in.

Add this to your lens »

Pen a Message

Leave your questions and comments.

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More Handmade Business Lenses

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This handmade business lens is a creation of Noadi's Art


This Lens Constructed By A Bonafide Giant Squid! Look For The Giant Squid Badge of Honor- Your Assurance Of Quality On Squidoo

Click here to start building your own lenses on Squidoo!

by

Noadi

Hi! I'm Sheryl, a sculptor and jewelry designer, I create in polymer clay and mixed media, please visit Noadi's Art to see my work or my Etsy shop to buy.
I'm... more »

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