HAPPIER Customers and HIGHER Profits

"Would you rather pay a little more money and get a lot more? Or pay a little less and get a lot less?"

He goes on to explain:

"If the product you are considering buying is designed to make you more money, and you will make a lot more money because of the built-in extras and the added bonuses, you will be happy to pay a little bit more. Right?"

The idea here is based on the following equation:

RESPECT + CREDIBILITY = HAPPIER CUSTOMERS & HIGHER PROFITS

The easiest way to illustrate this is with a few examples. Consider the following:

Digital Product A

An ebook consisting of a 10 page .exe file (this can only run on a Windows PC and cannot be printed)

Looks like good information with a short sales letter

Product sells for $27

Digital Product B

An ebook consisting of a 10 page .PDF file (this can be run on Windows PCs and Mac's)

2 additional ebooks illustrating points made in the ebook (value over $100)

2 pieces of software that can be used to implement the ideas in the ebook (value over $100)

Looks like good information with an acceptable sales letter, and pictures of the bonuses
Product sells for $47

Which product would you rather purchase?

Even if the ebooks are identical, Digital Product B will likely sell a lot more copies, even though the price is higher, because of the perceived value.

You are showing your readers respect by providing them time saving extras! You are also saving them money as well.

Of course, your site will also need to establish your credibility by providing testimonials and backing up your major claims, but you would have done this with either product.

By adding the element of "Respect" for your customers, you make them happier and earn yourself higher profits in return!

Well, when deciding what product to create and what content to include in the product, remember to show your reader "Respect".

Also remember that you need to add "Credibility" to the equation by providing a sound basis for your assertions in your ebook. You will also want to establish "Credibility" through your presentation of the ebook itself as well as through your website.

Provide testimonials; back up your claims, etc.

When you put Respect and Credibility together, you will have a Happier Customer, and that will provide you with Higher Profitability.

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