"Would you rather pay a little more money and get a lot more? Or pay a little less and get a lot less?"
Take a quick poll like other visitors have!
Built-In Extras
"Would you rather pay a little more money and get a lot more? Or pay a little less and get a lot less?"He goes on to explain:
"If the product you are considering buying is designed to make you more money, and you will make a lot more money because of the built-in extras and the added bonuses, you will be happy to pay a little bit more. Right?"
The idea here is based on the following equation:
RESPECT + CREDIBILITY = HAPPIER CUSTOMERS & HIGHER PROFITS
Info Product Learning Headquarters
Looking to learn more about Information Products (and selling them to earn money)? Check out the Squidoo Info Product Group!-
Information Products Headquarters
-
Info Products Learning Creating an Info Product? Learning how to sell Info Products online? Looking for INFO?!
For Example:
The easiest way to illustrate this is with a few examples. Consider the following:Digital Product A
Digital Product B
Product sells for $47
Which product would you rather purchase?
Respect, money, and perceived value
Even if the ebooks are identical, Digital Product B will likely sell a lot more copies, even though the price is higher, because of the perceived value.You are showing your readers respect by providing them time saving extras! You are also saving them money as well.
Of course, your site will also need to establish your credibility by providing testimonials and backing up your major claims, but you would have done this with either product.
By adding the element of "Respect" for your customers, you make them happier and earn yourself higher profits in return!
Info Product Secrets
Research on HiddenSearch!
So, how can you apply the equation to your own info products?
Well, when deciding what product to create and what content to include in the product, remember to show your reader "Respect".Also remember that you need to add "Credibility" to the equation by providing a sound basis for your assertions in your ebook. You will also want to establish "Credibility" through your presentation of the ebook itself as well as through your website.
Provide testimonials; back up your claims, etc.
When you put Respect and Credibility together, you will have a Happier Customer, and that will provide you with Higher Profitability.
eBook Packages For You To Sell for 100% Profit
Looking for cool bonuses you can give away with your info product (or sell and keep all the money)?
Check these out:
Fetching new data from eBay now... please stand by
The E-Code (the book I mentioned in the intro)
The E-Code reveals 47 simple ideas by 32 Internet superstars that anyone can use to make money on the Internet right now.
The E-Code: 34 Internet Superstars Reveal 44 Ways to Make Money Online Almost Instantly---Using Only Email
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