How to Plan Your First Health Fair

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Step 1: Set Goals

Decide the goal(s) of your health fair. Be sure your goal can be accomplished by a health fair.
Reasonable goals for a health fair include:
-to increase awareness of health resources in your community. For example, spreading the word about your community's new free clinic could be a health fair's goal.
-to provide participants with preventative care infor One example is to provide 100 women with literature about exercise.
-to screen individuals for certain conditions.
-to enroll community members into social service programs.
Don't expect health fairs to:
-improve long-term community health outcomes.
-address the healthcare inequities of under-served communities.

Step 2: Location, Location, Location 

Find a location for your fair and book it for your desired date and time. This step may seem basic, however, it's surprising how many organizations don't do this important step in the early stages. Consider having all or part of your event outdoors if you'd like passersby to attend.

Also think about accessibility of the site. Is there adequate parking? If the site is unfamiliar to your attendees, provide directions and post signs. Balloons will also help people find your event.

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Step 3: Pick a Theme 

Step 3. Decide on a theme for your health fair. Your theme should be appropriate for your population. For instance, "Get Up and Get Fit" could be the theme of a health fair put on at an office for their sedentary workers.

Bonus Tip #1: Theme Ideas for Your Health Fair 

Considering your audience is the most factor in deciding your theme. For example, a senior center would focus on the health concerns of the elderly, while an elementary school concentrates on the needs of young children. Following are some sample themes. In parenthesis are the health issues that the theme addresses.

Theme Ideas
Get Up, Get Fit (Exercise/Physical Fitness)
Relax, Relate, Release (Stress Reduction)
Your Heart Matters (Cardiovascular Health)
Eating for Life (Nutrition)
Your Mind Matters (Mental Health)
Breathe Easier (Smoking Cessation/Lung Health)
Move More, Eat Better (Physical Fitness & Nutrition)

Step 4: Set a Budget 

Step 4. Consider your budget. Hospitals, clinics and other health care agencies are often willing to send a representative for free, however, some do charge for screenings. Will you need to rent tables, chairs, and/or tents?

Step 5: Select Activities  

Step 5. Decide what activities to have at the health fair. Use your theme as a guide. Information booths, health screening booths, demonstrations and exhibits are standard. Keep speaker presentations short, but allow a brief period for questions and answers.

Think outside of the blood pressure screening box. What does your audience really need? Perhaps your office workers need stress reduction.

Don't stop at inviting someone to pass out literature. Get massage therapists to do seated massage. Have an aerobics instructor give an exercise demo.

Step 6: Don't Go it Alone 

Invite hospitals, clinics, fitness centers, and other health care providers to partner with you. Look for local chapters of national health organizations, such as the American Diabetes Association. Invite local chapters of health care professional associations, like the National Black Nurses Association.

Partnering with other groups will increase attendance and give your participants access to more information. A phone call is usually best for an initial contact. You can always follow-up in writing later. If you're calling a large hospital and don't know whom to speak to, ask if they have a community affairs or public relations department.

Bonus Tip #2: Booth Ideas for Health Fairs 

Here are suggestions for the tables at your health fair.
-Blood Pressure Screening
-Ask the Nutritionist
-Glaucoma Screening
-Ask the Nurse
-Vision Screening
-Ask the Doctor
-Dental Screening
-Seated Massage Therapy
-Lung Capacity Screening
-Booths for local chapters of health care organizations like the American Heart Association, the Red Cross, or the Black Nurses Association

Step 7: Plan Logistics 

Make a checklist to handle logistics. At a minimum, you'll want to assign each participating organization a booth and note how many table and chairs are needed at each booth. Always ask participating groups if their exhibits require access to an electrical outlet.

Bonus #3: Get Free, Reliable Handouts 

Finding Reliable Health Information at No Cost

Where to get reliable health information, even if your organization's budget is tight.
General Health Information
Source: Federal Citizen Information Center
Cancer Publications
Source: National Cancer Institute
Alcohol & Drug Information
Source: United States Department of Health and Human Services, Substance Abuse and Mental Health Administration
What you'll find: Tools to children and teens avoid substance abuse
Coolest Publication: McGruff's Surprise Party Comic Book

Step 8: Get the Word Out 

Publicize your event. Mail flyers 4 weeks in advance. Add a cover letter asking your partner organizations to inform their members. E-mail your audience the day before the event. Announce the fair in your newsletter. Post flyers in the bathroom stalls for schools and workplaces.

Step 9: Enjoy Your Event 

Make the health fair fun. Put up balloons. Play music. Serve refreshments. And get a massage!

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by dcgal

Former hospital employee
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