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Hi International
As you no doubt have noticed in recent weeks and months, the economy - not
just in North America, but worldwide - has been interesting to say the
least.
And of course with this comes the ever present question of concerned
business owners - whether online or off - of what to do when the economy
does slow down. Do I cut my advertising? Do I scale back my marketing
efforts? In short, how do I weather the storm?
Well, I just so happen to have an acquaintance who runs a 50 million
dollar a year enterprise and when I asked his opinion, here is what he had
to say.
"The simplest thing I was ever taught - whether good times or bad - was to
spend as much smart money as you can and at the same time eliminate as much
foolish spending as possible. Of course this makes sense in any economic
situation; however it is much more prudent in slowing times to make sure
that careless spending does not completely erase our bottom line.
Yes it's true that margins may shrink in some of our efforts, but the
important thing is that there are margins that remain. Whatever you do -
DON'T stop what's working. Don't stop advertising. Don't stop marketing.
Don't stop getting your name out there. Matter of fact, in a slowing
economy, you should be doing more. Keep building up your brand or business
in good times and bad. Get your name out there on a consistent basis
because the tough times won't last forever and when things turn around, you
want to be poised and ready for growth, not in the position of having to
build up your business from scratch again.
As a business owner it is your responsibility to you, your family, your
employees and your customers to remain in business. Do not get caught up
in a self fulfilling prophecy whereby business drops off, so you advertise
and market less and end up in a downward spiraling loop until suddenly you
are out of business. Don't get caught up in the media frenzy of doom and
gloom that thrives on sensationalism."
And this last point he led me to a popular story you can find posted all
over the internet. It sure rings true as to what's happening today.
[ HOW TO KILL YOUR BUSINESS OVERNIGHT ]
During the 1930's there was a man who lived by the side of the road and
sold hot dogs. He was hard of hearing, so he had no radio. He had trouble
with his eyes, so he read no newspapers. But he sold good hot dogs. He
stood at the side of the road and cried: "Buy a hot dog, mister?" And
people bought. He increased his meat and bun orders. He bought a bigger
stove to take care of his trade.
Business was so good he brought his son home from college early to help
him out. And his son said: "Father, haven't you been listening to the
radio? Haven't you been reading the newspapers? The European situation is
terrible. The domestic situation is worse."
The father thought to himself, "Well, my son's been to college, he reads
the papers and he listens to the radio -- so he ought to know." So the
father cut down his meat and bun orders, took down his signs, and no longer
bothered to stand out on the highway to sell his hot dogs. And his hot dog
sales fell almost overnight. The father said to the boy, "You're right,
son, we certainly are in the middle of a great depression."
Doesn't that sound exactly like what is happening now?
So what should you do? Keep doing what works. Advertising works. PPC
works. JVs work. And of course article marketing works.
Consistency is key. Keep your articles going out. Keep your name and
company in the spotlight. People are still spending. Give them the
reasons why they should spend it with you. And to help your efforts become
more effective with very little effort, we have been feverishly working on
the BIGGEST upgrade in the Wizard's history. And although we can't tell
you what it is quite yet, it will bring the Wizard - and of course, your
articles - firmly into the world of WEB 2.0.
Keep your eyes on your inbox for more information in the next few weeks.
Remember what Henry Ford said "whether you think you can or you think you
can't, you're right."
To your continued success as always,
Unique Article Wizard afficher moins d'infos MoroccoSearch
just in North America, but worldwide - has been interesting to say the
least.
And of course with this comes the ever present question of concerned
business owners - whether online or off - of what to do when the economy
does slow down. Do I cut my advertising? Do I scale back my marketing
efforts? In short, how do I weather the storm?
Well, I just so happen to have an acquaintance who runs a 50 million
dollar a year enterprise and when I asked his opinion, here is what he had
to say.
"The simplest thing I was ever taught - whether good times or bad - was to
spend as much smart money as you can and at the same time eliminate as much
foolish spending as possible. Of course this makes sense in any economic
situation; however it is much more prudent in slowing times to make sure
that careless spending does not completely erase our bottom line.
Yes it's true that margins may shrink in some of our efforts, but the
important thing is that there are margins that remain. Whatever you do -
DON'T stop what's working. Don't stop advertising. Don't stop marketing.
Don't stop getting your name out there. Matter of fact, in a slowing
economy, you should be doing more. Keep building up your brand or business
in good times and bad. Get your name out there on a consistent basis
because the tough times won't last forever and when things turn around, you
want to be poised and ready for growth, not in the position of having to
build up your business from scratch again.
As a business owner it is your responsibility to you, your family, your
employees and your customers to remain in business. Do not get caught up
in a self fulfilling prophecy whereby business drops off, so you advertise
and market less and end up in a downward spiraling loop until suddenly you
are out of business. Don't get caught up in the media frenzy of doom and
gloom that thrives on sensationalism."
And this last point he led me to a popular story you can find posted all
over the internet. It sure rings true as to what's happening today.
[ HOW TO KILL YOUR BUSINESS OVERNIGHT ]
During the 1930's there was a man who lived by the side of the road and
sold hot dogs. He was hard of hearing, so he had no radio. He had trouble
with his eyes, so he read no newspapers. But he sold good hot dogs. He
stood at the side of the road and cried: "Buy a hot dog, mister?" And
people bought. He increased his meat and bun orders. He bought a bigger
stove to take care of his trade.
Business was so good he brought his son home from college early to help
him out. And his son said: "Father, haven't you been listening to the
radio? Haven't you been reading the newspapers? The European situation is
terrible. The domestic situation is worse."
The father thought to himself, "Well, my son's been to college, he reads
the papers and he listens to the radio -- so he ought to know." So the
father cut down his meat and bun orders, took down his signs, and no longer
bothered to stand out on the highway to sell his hot dogs. And his hot dog
sales fell almost overnight. The father said to the boy, "You're right,
son, we certainly are in the middle of a great depression."
Doesn't that sound exactly like what is happening now?
So what should you do? Keep doing what works. Advertising works. PPC
works. JVs work. And of course article marketing works.
Consistency is key. Keep your articles going out. Keep your name and
company in the spotlight. People are still spending. Give them the
reasons why they should spend it with you. And to help your efforts become
more effective with very little effort, we have been feverishly working on
the BIGGEST upgrade in the Wizard's history. And although we can't tell
you what it is quite yet, it will bring the Wizard - and of course, your
articles - firmly into the world of WEB 2.0.
Keep your eyes on your inbox for more information in the next few weeks.
Remember what Henry Ford said "whether you think you can or you think you
can't, you're right."
To your continued success as always,
Unique Article Wizard afficher moins d'infos MoroccoSearch
Great Stuff on CafePress
Marketing Enhances Online-business
How can article marketing improve sales in online businesses? Many marketing experts feel that article marketing is a brilliant type of advertising. It not only allows business people and entrepreneurs to promote their business, but it also helps people establish their reputations as experts in any particular field. It doesnat matter whether article marketing is used as a journalistic work or a marketing tool, because either way it brings more legitimacy than reading a circular in your local newspaper or staying up late to see an infomercial.
Article marketing is not a new concept. It has been around for about as long as mass-printing (i.e. offline publishing) has and found its way to the world of online marketing. In the past, a sort of symbiotic relationship existed between businesses providing free information and expertise in the form of written articles to publishers who would print the articles, which were essentially advertisements, at no charge. The articles would be written with certain target populations in mind, usually readers of the publication in which the article was to appear.
Most people who are familiar with the internet recognize article marketing when they see it, but that doesnat mean they understand how itas formulated or how they can write articles themselves. Letas begin by stating that the articles are short pieces and contain information about the type of business that needs to be promoted, or \"advertised.\"
Informative articles can really boost a businessas client list and foster a reputation of credibility. When writing an article for mass marketing publication, it is essential to include your name and title (if you have one), contact information and biographical information. If the article is to be circulated online, then a valid web address or URL should also be included. The idea is to establish oneself as a trustworthy source of expertise in your field or industry. This means that the biographical information should include items such as credentials, educational background and achievements in your field of expertise.
As stated above, the explosion of online commerce and marketing for businesses, web-based or not, has broadened the use and need for article marketing. The original concept of publisher-business symbiosis is still the core relationship which drives article marketing, even in cyberspace. If anything, the relationship is stronger, and the possibilities for reaching target markets and populations are even greater.
The identification of target markets for article marketing is the key, and this information can be obtained by studying search engines: who is using them, what is being searched, and which sites are showing up in the search results. You will want your online article to address a subject containing certain \"keywords\" so the search engines can find you easily. This is referred to as \"Search Engine Optimization\", or SEO.
An online website or business that publishes an article which aids in search engine optimization will attract search engine users to its site, thus generating increased website traffic. The higher number of website visitors can translate into greater sales and profits. The role which a written advertisement plays in these higher sales and profits is a testament to the usefulness of article marketing as an effective website traffic generator. The inclusion of the article authoras (i.e. business owneras) website address also contributes to a greater number of hits and higher rankings in search engine results.
One problem with the success of online article advertising is that it has fostered an explosion of topical articles on the web. Not all articles contain correct information or good writing. This may lower the usefulness of article advertising online, and hapless internet users may unwittingly take away bad information, which can lower the credibility of the articles themselves and their authors. A solution to the article content quality problem has been found in the use of article marketing services. These services can help businesses with the generation of well-written, accurate and well-distributed pieces.
The above information only scratches the surface of the answer to the question aWhat is article marketing?a Hopefully, business owners who are not quite as internet savvy as the rest of the cyber marketing industry can take some of this information to make use of advertising through informative, industry-related articles and to gain a better understanding of the all the potential that exists in online marketing.
Article marketing is not a new concept. It has been around for about as long as mass-printing (i.e. offline publishing) has and found its way to the world of online marketing. In the past, a sort of symbiotic relationship existed between businesses providing free information and expertise in the form of written articles to publishers who would print the articles, which were essentially advertisements, at no charge. The articles would be written with certain target populations in mind, usually readers of the publication in which the article was to appear.
Most people who are familiar with the internet recognize article marketing when they see it, but that doesnat mean they understand how itas formulated or how they can write articles themselves. Letas begin by stating that the articles are short pieces and contain information about the type of business that needs to be promoted, or \"advertised.\"
Informative articles can really boost a businessas client list and foster a reputation of credibility. When writing an article for mass marketing publication, it is essential to include your name and title (if you have one), contact information and biographical information. If the article is to be circulated online, then a valid web address or URL should also be included. The idea is to establish oneself as a trustworthy source of expertise in your field or industry. This means that the biographical information should include items such as credentials, educational background and achievements in your field of expertise.
As stated above, the explosion of online commerce and marketing for businesses, web-based or not, has broadened the use and need for article marketing. The original concept of publisher-business symbiosis is still the core relationship which drives article marketing, even in cyberspace. If anything, the relationship is stronger, and the possibilities for reaching target markets and populations are even greater.
The identification of target markets for article marketing is the key, and this information can be obtained by studying search engines: who is using them, what is being searched, and which sites are showing up in the search results. You will want your online article to address a subject containing certain \"keywords\" so the search engines can find you easily. This is referred to as \"Search Engine Optimization\", or SEO.
An online website or business that publishes an article which aids in search engine optimization will attract search engine users to its site, thus generating increased website traffic. The higher number of website visitors can translate into greater sales and profits. The role which a written advertisement plays in these higher sales and profits is a testament to the usefulness of article marketing as an effective website traffic generator. The inclusion of the article authoras (i.e. business owneras) website address also contributes to a greater number of hits and higher rankings in search engine results.
One problem with the success of online article advertising is that it has fostered an explosion of topical articles on the web. Not all articles contain correct information or good writing. This may lower the usefulness of article advertising online, and hapless internet users may unwittingly take away bad information, which can lower the credibility of the articles themselves and their authors. A solution to the article content quality problem has been found in the use of article marketing services. These services can help businesses with the generation of well-written, accurate and well-distributed pieces.
The above information only scratches the surface of the answer to the question aWhat is article marketing?a Hopefully, business owners who are not quite as internet savvy as the rest of the cyber marketing industry can take some of this information to make use of advertising through informative, industry-related articles and to gain a better understanding of the all the potential that exists in online marketing.
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