It's hip to be honest. If you want to look cool AND are conscious about how your clothes are produced, than hiphonest fashion is something for you. Show your identity through your clothes!
What is hiphonest fashion?
The term 'hiphonest' is a trademark of the Dutch foundation YOI. 'Hip' means a label, person or organization that is trendsetting. 'Honest' stands for all the genuine initiatives that want to contribute to a better world.
For hiphonest fashion three values are essential:
1. Social:
Workers all over the world in different parts of the production process have earned an honest salary.
2. Surrounding:
The material is produced in such a way that is has brought the least possible damage to the environment.
3. Sincere:
The labels give honest information about the production process. Labels need to show that they are seriously revising their production process.
(Source: yoi.nu; Photo: riannedewitte.nl)
Sustainable Fashion News
Source: Treehugger.com
Fetching RSS feed... please stand byThe Kuyichi way
Kuyichi SS 2007
Kuyichi Styles + Moods Spring Summer 2007 fom the Organic/Fairtrade Fashion Pioneer Kuyichi
Runtime: 4:32
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Fashion Fights Poverty
Fashion Fights Poverty - EDUN, Loomstate & Elizabeth Muir
EDUN and Loomstate with accessories by Elizabeth Muir on the Fashion Fights Poverty 2006 runway
Runtime: 3:58
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More vids on hiphonest fashion
- Eco Fashion Video Showcase
- A selection of vids on Youtube about ecofashion. Enjoy!
Hiphonest couture by Rianne de Witte
Full of treasures
Rianne de Witte distinguishes herself to be a designer of wearable clothing with a high exclusive character. Her speciality is the design of coats.A Rianne de Witte coat usually gives the impression that it envelopes the wearer in a layer of armour and elegance. While the interior, mostly is full of treasures.
More hiphonest couture
- Anna Cohen | Globally Responsible Fashion
- Anna Cohen has created a collection of modern, sexy clothing that stands on it's own, while bringing the wearer the added benefit of treading lightly on Mother Earth. (Source: Fiftyrx3.com)
- Burning Torch | Organic & vintage
- Designer Karen Craven melds vintage, modern, organic and global sentiments.
Hiphonest streetwear by Kuyichi
Strong, sexy and provocative
Kuyichi believes in choosing fashion with a conscience and a purpose. At the same time they want that style to be strong, sexy and provocative.The name Kuyichi is derived from the Peruvian god of the rainbow. There is a legend that the rainbow god of the Taquile Indians became angry with the people and took all colors away from life. After introducing and perfecting the art of weaving beautiful blankets, the Indians were able to bring the colors of the rainbow to the world.
You can find a lot of Kuyichi stuff on eBay.
More hiphonest streetwear
- Gsus | Tongue in cheek
- Gsus style means: Individuality with a pinch of self-mockery, a considerable amount of humor and an unexpected use of contrasts. Quote from the mission statement of Gsus: "Gsus industries strives at good labour conditions in factories that produce their garments." You can find Gsus clothes at the Yoox webstore.
- Loomstate | Jeans jeans jeans
- Cutting-edge fashion label offering one of the hottest lines of organic denim jeans in the United States. Amazon offers a fine selection of Loomstate clothes.
Cool handbags by Ecoist
Buy a bag, plant a tree
Ecoist handbags are made from recycled candy wrappers, food packages and soft drink labels. These excess materials have been discarded due to printing defects or discontinued candy lines.And to top it all of: a tree is planted for every Ecoist purchase.
Update: Check out Ecoist on Squidoo.
Great shoes by Terra Plana
Terra Plana's focus is to construct shoes with an efficient use of natural materials, while minimizing toxins and glues. Terra Plana uses a traditional Moccasin-style construction for many of their shoes. (Source: Treehugger) Eco-sweet active wear by Ailin
Ailin's looks are so stylish that even the non-sporty 'Huggers' can enjoy the benefit of their PCD (post-consumer downcycled) tops, skirts, pants and jackets. If you like what you see, have questions about the products, or want to get in on a great community dialogue about action-activism check out the AilinBlog. (Source: Treehugger) Wooden rings by Touch Wood
Diamonds, gold and other commonly-used metals often come from war-torn regions or are mined using labour practices we would not subject our own kids to. You want to find that special, unique ring without screwing up the planet and your fellow humans so what to do? Look at the beautiful wooden rings by Touch Wood. (Source: hippyshopper) The ultimate hiphonest stores
If your favorite shop is missing, please let me know!
- Yoi Store | Amsterdam | Europe
- The Yoi Store is the first hiphonest guerilla store in Amsterdam. Yoi only sells fashionable labels that have been produced with respect for humans, animals and the environment.
- Nuku Hiva | Amsterdam | Europe
- Nuku Hiva is the fair wear shop of Dutch tv-personality Floortje Dessing. Labels: Misericordia, Edun, Loomstate, Intoxica, Imps&elfs, Alchemist, X'as, Barts and Rianne de Witte and Kuyichi.
- Shoes Garage | Amsterdam | Europe
- Shoes Garage presents earth-friendly innovative shoes.
- Brennels | Arnhem | Europe
- Check out fashion by Brennels own label. Brennels sells also couture of Rianne de Witte, People Tree, Machja.
- Gominyc | New York City | USA
- At Gominyc you can find an extensive selection of sexy, stylish and eco-friendly clothing.
- Terra Plana | London and NYC | Europe and USA
- You can get the amazing Terra Plana shoes at the Terra Plana shops in London and NYC.
Hiphonest shopping in NYC | TreehuggerTV
Online shopping
- The Natural Store
- Buy your hiphonest fashion at The Natural Store. The Natural Store wishes to help you Buy Better and Consume More Consciously by providing high quality products that place a lesser burden on the environment.
- The Greenloop | Green Life. Green Style.
- Buy your Loomstate jeans and lots of other hiphonest clothes at The Greenloop. Check out their weblog for the latest news.
- Pangaya | Eco-chic retailer
- Pangaya sells these hiphonest brands: Blue Canoe, Earth Speaks, ecoganik, ecoist, Loyale, Of the Earth, Stewart+Brown, UNDESIGNED and Versol.
Eco-fashion directories
- Lazy Environmentalist's directory of eco-fashion retailers
- The Lazy Environmentalist is scouring the globe to create the most complete and up-to-date directory of eco-fashion boutiques that are both on line and in your neighborhood.
Kuyichi | eBay
eBay is a great place to shop for hiphonest clothes. Search for the hiphonest labels and designers you can find on this lens. I searched on Kuyichi and this is the result:
Fetching new data from eBay now... please stand by
Loomstate | Amazon
Organizations
These are promoting the idea of hiphonest fashion
- Fair Wear Foundation
- Fair Wear Foundation (FWF) aims to promote humane labour conditions in the garment industry. FWF was founded in The Netherlands, but is currently working hard to join similar initiatives in a European initiative.
- Ecoluxe
- Ecoluxe presents premium market ecological luxury products to luxury-demanding and eco-conscious consumers in The Netherlands and Belgium (Europe) or other Dutch-speaking consumers on the planet.
- YOI
- YOI is a Dutch foundation that promotes the hiphonest lifestyle.
- Ethical Fashion Forum
- The Ethical Fashion Forum (EFF) is a network of designers, businesses and organisations focusing upon social and environmental sustainability in the fashion industry.
Who made your t-shirt?
You will find the answer in this book.
The Travels of a T-Shirt in the Global Economy: An Economist Examines the Markets, Power, and Politics of World Trade
Amazon Price: $19.77 (as of 07/12/2009) 
Check out these great lenses
All About EcofashionLearn about the market, trends, and yes - even the politics behind more responsible fashion on this Lens by Summer Rayne Oakes (photo).
Best indie shops
Lori Lewis picks cool indie shops.
City Hippy
This lens is designed to help you live a greener and fairer lifestyle.
Reader Feedback
Feel free to share your thoughts.
the-fashion-fiend wrote...
Very interesting idea! I love fashion and have been looking more and more into "earth friendly" varieties of different styles. Thanks!
Posted May 22, 2009
EcoGoodies wrote
find the best hiphonest webshops at www.ecogoodies.com!
Posted March 08, 2009
starsam wrote...
Your lens would be a great addition to the 'Fashion - Fashion Models' Group
( http://www.squidoo.com/groups/fashion-models )
Feel free to add it anytime!
Posted February 12, 2009
