Turning a hobby into a business

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How to turn a hobby into a business - one knitter's perspective

I learned how to knit when I was 13 on a couple of old watercolor paintbrushes, using scrap yarn, and following the pictures in a how to knit book.  I had decided I wanted a hobby, and knitting was going to be it.  As I got older, I made lots of afghans, sweaters, vests, mittens, and slippers.  It's something that I find very relaxing and fun to do. 

Back in 2002, as I was cleaning out some storage, I found some doll clothes I had made for my Cabbage Patch Kid dolls, and put them up on eBay.  They sold, and one of the buyers told me they loved it, but would have liked it in a different color.  That's when the light bulb went off in my head - that I could knit doll clothes made-to-order so the buyer COULD get the sweater in the color they wanted.  That's how Katiyana's Collectibles expanded into the handmade doll clothes, and later bear clothes, business.  What started off as just cleaning out a closet, has turned into a business that crosses multiple sales venues including eBay, Etsy, Bows-End, as well as 3 websites that I've created.  They are http://www.katiyana.com, http://www.katiyanascollectibles.com, and http://www.katiyanashandmadecollectibles.com.

Would you like to start your own craft business?  You can click here to purchase a comprehensive guide on how to start, run, and operate a craft business.

 So - how do you go from turning a hobby into a business?  Let me share how I got there, and hopefully I'll be able to give you some ideas and insight to help you get there too.

This Lens Is Proudly Featured On Shakadoo.com! 11/15/07

What things should you think about before diving into this project? 

Can your hobby really become a business?

That's the first question you should ask yourself - am I going to make money on this? If so, how much, and is that enough payback for the effort involved. What I always told my husband was I could be sitting at home watching TV in the evenings making nothing, or I could be knitting doll sweaters and making something. As long as something is bigger than nothing - its worth doing to me. :)

Here are some things you should think about when deciding to open a small business based on an existing hobby.
  • What hobbies do you do that create merchandisable products? Are you a craftsperson who knits, crochets, leatherworking, tilework, scrapbooking?
  • What other ways can your hobby contribute to a business? Does your hobby require supplies? If so, you can buy the supplies in bulk from suppliers at cheaper prices, use what you need for yourself, and make a business selling supplies to others like yourself who engage in that hobby. For example, as a seller of trading cards, I needed trading card sleeves and top loaders to use to ship to my customers. I buy in bulk, and sell them to other collectors, and ACEO artists who need them. Its become its own business segment in my overall scheme.
  • Start small - eBay is an excellent way to get started, dipping your toe in the ecommerce water so to speak. Sign up for eBay if you don't already have an account, make a few purchases to see how things works from a buyer's point of view and to build up your feedback rating, and then list a couple of items for auction at prices you're willing to accept, and see what happens.
  • Sign up for Paypal to accept payment for your items. Its very easy for buyers to make their payments using Paypal, as eBay has it integrated very well. You get your payment fast, and can even use the money in your Paypal account to pay for the postage to ship the items to your buyers, or buy more supplies or inventory.
  • Check into the best way to ship your items - USPS, UPS, Fed-ex, determine how much it will cost to ship the items, and make sure you charge enough shipping & handling to cover those postage and handling costs (boxes, bubble mailers, packing material). While your business is based in a hobby, you aren't doing it just for the fun of it - you want to make money. Don't let yourself lose money on the shipping & handling part of the transaction.
  • Is your hobby collecting things? If so, maybe you can sell some of the items you don't like quite as much as you used to, and use the money to buy more goodies for your collection? Sometimes a small business starts by cleaning up around the house, like I did, and letting it grow from there.

So how did this work for me? 

A couple of examples

First, I started on eBay in 1999 as a buyer of Pokemon trading cards, to help me and my daughter with our collection. I decided to start buying the cards in bulk, and selling the excess. This started business segment #1. It's still going strong after all these years, with the release of Pokemon Diamond & Pearl Mysterious Treasures in August 2007.

Then, as I grew as a seller and needed more and more trading card supplies, I found a good supplier where I could buy in bulk, and sell the excess on eBay. This started business segment #2.

Then, to diversify away from the trading cards, I started selling things around the house, and stumbled on the doll clothes market. This let to business segment #3.


My business now has three very different markets and groups of buyers (with the occassional overlap). This gives me some diversification in my business, so I'm not totally dependent on a single market for my business' success.

Great Stuff on Amazon to help you start an eBay business 

Books

Here are some great books about building an eBay Business which can be useful for turning your hobby into a business.

eBay For Dummies (For Dummies (Computer/Tech))

Amazon Price: $16.49 (as of 01/01/2010) Buy Now

eBay Business All-in-One For Dummies (For Dummies (Business & Personal Finance))

Amazon Price: $19.79 (as of 01/01/2010) Buy Now

Starting an eBay Business For Dummies (For Dummies (Business & Personal Finance))

Amazon Price: $16.49 (as of 01/01/2010) Buy Now

So would you like to see what I've done with my hobby? 

Then you should come visit my store

I sell through several venues, one of which is my eBay store. Here are links to the items I sell - which include trading card supplies, Pokemon cards, and my handmade doll clothes and handmade bear clothes.

When you're ready to expand beyond eBay, one option to getting your own website is an eBay-owned company called Prostores. It has some integration with your eBay listings, and if you have an eBay store, you get a 30% discount on your subscription charges. If you'd like more information about Prostores, you can click on the logo below:

ProStores 1 Month Free Trial

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Marketing Marketing Marketing 

One thing you can never get enough help with is marketing your new business

Vistaprint is the company I use to create my marketing materials, including business cards, brochures, letterhead, and magnets. They have a wide, diverse set of products at great prices, and reasonable shipping. Customization is also available. They recently added checks and t-shirts to their list of products!

I recommend you check out the current special:

Free Shipping on Orders over $50 at VistaPrint.com!



30% to 60% OFF at VistaPrint.com

Share your own small business stories 

or let me know what you think of my lens

I hope you found my lens helpful at turning your hobby into a business - or at least got you thinking about it.

Once you're committed to your business, you need to educate yourself in good practices, and ways to make that business grow.

I am a proud member of the OSI Rock Stars! OSI Rock Stars is an educational gold mine for online entrepreneurs who "Choose Success", as RockStar Founder Janelle Elms would say.  Through OSI Rock Stars, we have the opportunity to participate in podcasts and webinars covering a broad range of topics that all online sellers would learn from:  accounting, taxes, product procurement, search engine optimization, even Squidoo!  Janelle puts out a daily newsletter filled with kudos for the success that we have built, sharing questions she has received and gathering input from the newsletter subscribers to help answer the question.  The OSI Rock Stars brings together a broad range of people, whose group knowledge is available to all to learn from.  If you would like to get more information, click on the logo below.


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by katiyana


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