Home Parties | A Business for Moms

Many people get hung up on which is the 'right' home party plan business to choose. "Should I choose Tupperware, maybe I'll make more money with Nutrimetics, or maybe I'll give Intimo a go?"

It can often be difficult to decide which is the best company to choose.

Often you will hear people say to join a company where you like the products or that has a low start up cost.

However in my opinion if you plan on making a proper money making business out of your chosen home party business then you need to be looking at which products are in demand, are easy to market, and my personal favorite criteria - are consumable (which means people will need to buy them over and over again).

You will also need to take into account the costs of starting and maintaining your home party business and whether the company requires you to hold so many parties or if they are flexible.

So lets look at each of these in more detail:

It doesn't matter whether you love a product, if the rest of the population doesn't want it, you are fighting an uphill battle.

Some products are cyclical or only in fashion for short periods. An example of this would be scrapbooking parties - which were popular a few years ago but are now starting to wane in demand.

Things that are always in demand include: clothing, cosmetics, linens, chocolate and kitchen supplies.

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If you mention a product or company name to a friend, what is their reaction? Have they heard of it? What are their perceptions of the company?

Larger companies, such as Tupperware and The Body Shop have become worldwide brands and are much easier to market than a small company that no-one has heard of.

Would your friends even know what you sold if you told them you just joined Sitara? (Exotic Jewellery)

People often seem keen to jump on the bandwagon of new party plan companies, however they are usually much harder to market.

Stick with the bigger names and you will have an easier time getting the message out.

Let's face it. There are only so many candles that someone wants to buy. Candles are not a highly consumable product (unless you work in a church I guess).

The most successful party plan companies are those in which the products can be bought over and over again.

The two top consumable products would have to be food and cosmetics.

This means that you are not limited to just having one party per person. If your hostess was really into chocolate and you joined Chocoholics, you could probably talk her into have three or four parties a year (birthdays, christmas, easter, girls nights in).

As an added bonus, most companies with highly consumable products can build a great customer base on the back-end, getting orders from sending out product catalogues on a monthly basis.

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Even though it may seem like it, the biggest cost of most Party Plan companies is not the initial kit price - it is usually the cost of keeping your kit up to date and stocked with the latest products.

Clothing home party companies are considered one of the most expensive party businesses to join because the company is constantly coming out with new seasonal styles, and if you are serious about your business you also need to have a number of different sizings for people to try on.

Contrast that to a greeting card business which, even if they did keep getting new cards, would be much less expensive to maintain (plus it would be easier to sell off old card stock than it would for clothing that had been tried on by numerous people).