L&Q Home Tweet Home by Underscore
Ranked #154,107 in Business & Work, #1,200,254 overall
Home Tweet Home
Underscore is a specialist branding agency with a big track record in brand, staff and customer engagement. For nearly a decade we have sought to promote like minded clients who believe that confident compelling creative work can bring their business positive returns...
Home Tweet Home case study
by Underscore
The Brief
Having recently re-branded L&Q and previously produced several successful marketing campaigns to promote their Part Buy, Part Rent offering, we were asked to create and implement a marketing campaign to capture data, drive traffic to the new L&Q website and increase enquiries to the Sales Team.
The Thinking
An incentive based campaign to drive traffic to register with L&Q and sign up to L&Q Homes for Sale Twitter feed for the chance to win an iPhone. We devised a clever strap line of 'Home Tweet Home' and implemented a mix of media including Bluetooth marketing to ensure a high number of registrants and increase the traffic through to the L&Q website.
The Result
Over 1,000 people registered their details on the Home Tweet Home registration page over a 2 week period with 35% of people clicking through to the L&Q website. The Bluetooth activity generated the best results with 20% of data coming through to the registration page as a result of the activity at Charing Cross and Waterloo stations.
Read more about branding at underscore
Having recently re-branded L&Q and previously produced several successful marketing campaigns to promote their Part Buy, Part Rent offering, we were asked to create and implement a marketing campaign to capture data, drive traffic to the new L&Q website and increase enquiries to the Sales Team.
The Thinking
An incentive based campaign to drive traffic to register with L&Q and sign up to L&Q Homes for Sale Twitter feed for the chance to win an iPhone. We devised a clever strap line of 'Home Tweet Home' and implemented a mix of media including Bluetooth marketing to ensure a high number of registrants and increase the traffic through to the L&Q website.
The Result
Over 1,000 people registered their details on the Home Tweet Home registration page over a 2 week period with 35% of people clicking through to the L&Q website. The Bluetooth activity generated the best results with 20% of data coming through to the registration page as a result of the activity at Charing Cross and Waterloo stations.
Read more about branding at underscore
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Underscore is a specialist branding agency with a big track record. For nearly a decade we have sought to promote like minded clients who believe that... more »
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