Home Business Idea: Home Based Newsletter Publishing

Newsletter publishing is a hot, hot home based business with a high profit potential. It can also be a very low cost business to start. For example, a $99.00 a year newsletter, published monthly, would cost less than $12.00 a year to product, print and mail. With just 1000 subscribers you could net $87,000 a year.

Currently there are more than 15,000 consumer and business newsletters covering everything from Astrology to Zoology.

Anytime you have a large group of people with a common interest, there is a newsletter waiting to be published.

If you can gather information, or have access to original information -- either through your job or your own special interests -- newsletter publishing just may be the perfect home based business for you.

The best way to find a topic for a newsletter is to look for groups of people who already have an interest in a specific subject.

One way to find these groups of people is to look in the Standard Rate & Data Mailing List Directory. You can find a copy of this huge reference book at any large library or you can buy a copy at their web site: www.srds.com (Note: try to find a copy at the library as the book is very expensive)

What you want to do is look through the different categories of mailing lists. Concentrate on the categories that interest you or that you have specific information about. Find out how many people have bought or shown an interest in that specific category of product by looking at how many names are on the list.

For example, if you are interested in fitness and health, you might find a list of 150,000 people who have bought a book called, "101 Fitness Tips For Seniors." This group of people would be perfect prospects for a newsletter targeted toward seniors who are interested in fitness.

Another good way to find a topic is to look at existing newsletters and dig out a niche. Look in the library for the "Oxbridge Directory of Newsletters" to get an idea of the types of newsletters being published.

Here are a few unusual ones I dug up:

• La Belle France -- This 8 page monthly caters to people who vacation (or dream of vacationing) in France. The newsletter has over 8000 subscribers at $47.00 a year. If you like to travel, a similar concept could be used for just about any popular destination.Family Travel Times -- A newsletter which focuses on interesting vacation getaways for the entire family.


• Rural Newsletter -- A newsletter which caters to people who want to "cash out" of big city life and move to the country.


• Daytime Serial Newsletter -- A monthly newsletter that summarizes the daily plots of 14 different soap operas.


• Old-House Newsletter -- A newsletter catering to people who own old houses. Articles include advice on renovating, restoring, cleaning and refinishing brownstones. 20,000 subscribers pay $25.00 a year for the monthly newsletter.


• Photoletter -- A twice-monthly newsletter for freelance photographers that reports the needs and requirements of buyers of photographs.

Newsletter publishing can be a fun and profitable business. Find a topic that interests you and explore the opportunities.

Find lots more Unique Underground Business Ideas Here

Here are a few more thoughts I would like to add to the home business idea above.

-- There are many online newsletters (or ezines) that are very successful with paid subscriptions. You have to provide quality info or people won't pay for them. An alternative is a free ezine with your money being made off the advertising.

-- A hard copy newsletter that is mailed has a higher perceived value even if the information is the same. It may take you longer to build up a subscriber base, but in the long run the payoff will be much bigger.

-- If you want to raise perceived value even further (and your subscription rate) include a CD or DVD with your printed newsletter. I get several monthly subscriptions like this to the tune of $29-39/month each.

-- The more specialized your knowledge is, the more you can charge for it. It also must not be readily available elsewhere. If I can "google it" and quickly find what I want, I'm not going to pay you for the info.

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