Home Business Leads - Hot New Sourcing Method

The most important trends impacting our ability to make contacts and sales have been:

1.The movement from one on one personal interactions to anonymously reaching people around the globe;
2.The changing ways we identify and reach out to prospects driven by technological developments; and
3. The ever dynamic marketplace influenced by the state of the economy.

When I started expanding my business online sales grew some but began to stagnate and no matter how hard I tried getting people to my site the conversion rate was disheartening. I built local network marketing leads by participating in local events, spent many hours trying to optimize pages for search engines, and tried making contacts at product shows while distributing flyers and brochures to drive traffic but nothing really made a big impact.

With that said, the internet has been a great way to capture leads and promote products and services while expanding client bases because there are many different methods you can use. BUT they each need be thoroughly researched to make sure you can reach your target customers. Pick the wrong method and you will not get the most "bang for your marketing buck." E-mail marketing has been an effective method for getting information out. But I have found that you need to make sure addresses and links are real. Sites are cracking down on old techniques of blindly shooting materials off into cyberspace. This is a sure fire way to be labeled as a SPAMMER. However, Desktop Internet use has started to taper off and it is much more difficult to attract new customers as competition is fierce for the top locations on results pages of search engines. But history has shown as one technology fades away or "tops off; "a new one takes off and those fortunate to be leading the charge will be generating business faster than they can keep up with it.



From the graph above we see Internet use from mobile devices blew the doors off Internet use from desktop computers after their launches. Not only that but the trend for Netscape and AOL seem to have leveled off; with Netscape slightly declining. So, more people are accessing the Internet through mobile device rather than desktops.

The four most prominent mobile marketing tactics are SMS and MMS, Mobile Web, Applications, and Mobile Advertising, with SMS being most prevalent. According to another study into mobile marketing and retail published by Placecast:

texting is currently "the only form of mobile marketing to reach the ENTIRE MOBILE UNIVERSE".

This is huge! The study results found that 45% of 18 to 34 year-olds and 35% of 35 to 44 year olds were interested in receiving opt-in mobile alerts. There are also a growing number of 44 to 65 year olds are texting away too. This aligns with findings in the "2010 Holiday Marketer Report" from Experian Marketing Services that state: "compared with 2009, consumers today are 38 percent more likely to say they find mobile ads from businesses including sales or promotions useful." This will only increase as local search methods and web sites are optimised for mobile applications.

Today more and more cell phones are morphing into powerful miniature computers and the difference between a cell phone and a smart phone is rapidly decreasing. Battery manufactures are improving run time, micro-fuel cells are being manufactured and solar powered charging systems are in development; all of this will help to keep our mobile devices operating longer and anywhere in the world. Also, 4th generation broadband systems with screeching speeds reaching 233 Mbits/s for mobile devices will provide a secure comprehensive multimedia system in 2011. Sprint has already deployed their "WiMaX" network in more than 30 markets while AT&T and Verizon are developing the "Long Term Evolution" network that is preferred by international carriers. New start-up companies are also revolutionizing mobile advertising creating explosive energy in the mobile retail space by building applications that will hook consumers up with products when they want them and with special deals to be found in the exact locations they are in. There is also talk about developing "universal mobile currency" (mobilemarketingwatch.com).

Did you know that today there are close to 5 BILLION people walking around with cell phones? That is an amazing 68% of the worlds population (UN Telecommunications Agency; www.itu.int) That is FIVE TIMES the number of Internet users (www.internetworldstats.com)! All my business contacts and friends both domestic and international always seem to be on their mobile devices; (even when trying to talk with them face to face). Not only that, just the other day I ran out of the house, jumped in my car and got 3 blocks away when I realized I forgot my cell phone so what did I do? I had to turn around and get it because I can't imagine being without it. I think most people, those I know anyway are like me and their mobile devices have almost become an indispensable part of their person. We certainly do not want to leave home without it (just ask my teenage daughter).

Once I really understood where we are positioned today in this new marketing landscape I said to myself, "Self" there must be a way of tapping into the mobile market before it becomes saturated. I did not want to miss another chance to surf a huge new wave (missed the dot.com boom). So after weeks of searching and evaluating I found a phenomenal product that collects consenting leads from mobile device users and I can now rapidly build laser targeted prospect lists with THOUSANDS of names per month. When complemented with an email campaign I seem to be unstoppable because these people are actively looking for what I can offer them. The best part, I do not even have to leave the house! I am able to upsell, downsell, and have recurring commissions like never before. I honestly believe mobile marketing is the best way to grow any business..

Sometimes the best inventions or discoveries we use every day that help simplify our lives are the results of accidents. Like the microwave oven which was invented in 1945 as a result of a melting candy bar in the pocket of Percy Spencer who was experimenting with a vacuum tube. Now I can zap lunch in less than 2 minutes between sales calls. Or post-it notes that use glue developed at 3M in 1970 but was deemed as a failure because it was not strong enough to keep 2 pieces of paper stuck together; but works great for flagging product pages in brochures. Or even the telephone that was patented by Alexander Graham Bell in 1876. He was experimenting with various transmitters in one room and yelled for help from his assistant Watson after spilling some acid on his leg. Watson heard the cry through a receiver in another room. The development of the telephone revolutionized our ability to communicate with each other.

Like other discoveries made by accident I came across a system that takes advantage of this evolving mobile technology frontier that was developed as a result of an error. Now, I admit that I was hesitant about trying the program because the creator is a young guy and I was afraid it was probably just another scam. But the no risk trial (heck he was willing to pay me more than the cost of the product if I was not happy) and backing by well known high tech gurus, seemed like a safe bet. So, I evaluated it and the techniques used has made a PHENOMENAL POSTIVE IMPACT on my ability to easily find propsects and my business is taking off like never before and with so much less energy, money and time demands required by other programs. It FEELS GOOD to finally be at the top of a rising ocean of new business. If you are interested in growing your business I highly recommend you look into mobile marketing.

Incidentally, the discoverer of this new program I now use is an ambitious, smart young guy named Adam. He has a funny story about how he stumbled into developing this mobile marketing system. I got a chuckle out of it and you can check it out here if you would like.

JUST CLICK HERE TO READ ABOUT IT

Today and in the very near future all businesses, even home based businesses really need to include the explosive mobile market as part of their marketing strategy or they will be left behind and need to play catch-up later on as opportunities are missed and sales suffer.
With the deployment of mobile devices it has never been easier to capture critical to success information. Through the simple use of texting and email anyone can quickly reap the benefits of the mobile market right now.

The next step for even greater impact will require some development time because mobile browsers are smaller than standard ones used by computers, the most successful retailer websites will be able to recognize this and present their site accordingly.

For those with "brick and mortar" shops, offices or service locations, the beauty of mobile is that the devices travel along with a person so typically when a mobile search is underway results will be for that specific local area. You can think of this as if you did a Google search on your computer and enter in your location, like the zip code. Results will be for that area. So if you also have a "Brick and Mortar" business you should keep this in mind as part of your search engine optimization work.



I hope this article was informative and put a spot light on where we are in the evolution of the mobile market. Take advantage of this time period we are in and you will absolutely improve your ability to find opportunity leads and maximize your income almost effortlessly.

If you would like to evaluate the program that even experts are lining up to implement you can click here to automatically be taken to ADAMS WEBSITE

Cheers!