by 2 people |
How to market bed and breakfast
Bed and breakfasts (also called b&b, bnb) are the small and often cheap alternatives to bigger hotels.
There are millions of them around the world and millions of tourists prefer these friendly places than hotels to stay in.
This page is about the possible marketing efforts with which the owners can promote their bed and breakfast on the internet even they have small packets.
There are millions of them around the world and millions of tourists prefer these friendly places than hotels to stay in.
This page is about the possible marketing efforts with which the owners can promote their bed and breakfast on the internet even they have small packets.
Important Note
Millions want to be your bed and breakfast guest.
Just allow them.
If your lodging is not fully booked for this summer, you still have some time to do a really good marketing job to reach full house.
Let's do it.
There are better approaches to market a bed and breakfast than this
Bed and breakfast owners do not have to much money to advertise or market their places. So they often think it is enough to put a simple sign somewhere near to their lodging and the guests will easily find them. But they do not.Instead of doing this you should find an alternative and cheap way to reach your guests. The good news: internet is a place where your guests are searching for you 24 hours a day.
So why do not you give them a chance?
10 must do actions for bed and breakfast website owners
- I make a site experience survey to know my visitors opinion.
- I write rich and relevant content about my bed and breakfast inn to my website.
- I find at least one thing in which my accommodation is different from my competitors, and use it as an advantege.
- I do my best to increase my site's traffic.
- I make an opt-in list of my site visitors and create at least one email marketing campaign.
- I study the marketing possibilities in the social networking sites.
- I make a video about my bed and breakfast inn and put it on my site and youtube.
- I do my best to follow the reviews about my bed and breakfast on the internet.
- I start to measure the performance of my website.
- I submit my B&B on Google maps and put the GPS coordinates onto my site.
B&B owner's most serious marketing problems
Here are some ideas why the owners of bed and brekafast inns struggle. Vote on them, even add your own!
There are several ways of struggling as an accommodation owner as to internet marketing. Here are a few ideas. We'd like to hear yours too!
Bed and Breakfast Marketing Tactics Poll
Tell readers of this lens which tactic is the one you experienced more powerful.
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Great Stuff for Bed and Breakfasts
Internet Marketing Resource
Creating quality internet presence like the pros requires skills and practice. I recommend this resource to help you in that process.
Business management and marketing: Bed and breakfast (Natural resources management and income opportunity series)
Amazon Price: (as of 12/27/2009) 
My best of B&B marketing links in Hungary
- Most friendly B&B in Balatonfured
- Not a marketing source but I have had the best bed and breakfast hospitality experience ever here. Holiday Pension, Balatonfured, Lake Balaton, Hungary. I love them all.
- Szállás marketing
- A 81 day free marketing course for hotels, B&Bs, guesthouses (Hungarian).
- Teltház tanfolyam szállásadóknak
- A comprehensive training course for hungarian lodging owners to be able to reach their guests. (Hungarian)
Szállás marketing tanfolyam - trailer
Scandal in tourism. Learn, get guest before your competitors do (Hungarian.)
powered by Youtube
Versenytárs elemzés szálláshelyeknek
Start your competitive analysis that way (Hungarian)
powered by Youtube
5 steps lodging promotion tactic
Seldom used way of getting guests for small guesthouses and BnBs
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Reader Feedback
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Reply
- Elm Street B Elm Street B Jan 7, 2009 @ 1:34 pm
- Thanks for posting this article. I found it very interesting and informative. I own a 1906 Victorian Bed and Breakfast in Texas and I will be trying to incorporate your ideas into my marketing efforts and website design.
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Reply
- Zach Zach Nov 16, 2008 @ 8:39 am
- Good Lens,
For the aspiring innkeepers reading this, you can find inns for sale here.
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Reply
- Robbie Walker Robbie Walker Jun 15, 2008 @ 2:04 pm
- Hi,
I hope this finds you well. I have an amazing Victorian B&B on the Oregon coaast just now ready for full time occupancy. I would appreciate any help or information you can give me regarding marketing. My # is 510-421-9577.
Thank you,
Robbie C. Walker
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Reply
- Robbie Walker Robbie Walker Jun 15, 2008 @ 2:04 pm
- Hi,
I hope this finds you well. I have an amazing Victorian B&B on the Oregon coaast just now ready for full time occupancy. I would appreciate any help or information you can give me regarding marketing. My # is 510-421-9577.
Thank you,
Robbie C. Walker
-
Reply
- Robbie Walker Robbie Walker Jun 15, 2008 @ 2:04 pm
- Hi,
I hope this finds you well. I have an amazing Victorian B&B on the Oregon coaast just now ready for full time occupancy. I would appreciate any help or information you can give me regarding marketing. My # is 510-421-9577.
Thank you,
Robbie C. Walker
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by Sipi
Sipi helps lodging, especially bed and breakfast owners to improve their internet presence so they can even fill their neighbour's beds with guests. (more)
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