The Internet has also changed the way that people book their travel requirements, with fewer people visiting the traditional high street travel agent to buy a ready made package.
Instead, there has been a surge in options for the independent traveller who can tailor his needs to suit his travel plans, from accommodation to flight tickets, all from the comfort of his computer desk.
Getting More Referrals
Reknowned marketing guru John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers.
The real secret to generating endless referrals lies in understanding the "Customer Referral Cycle". That is, the way customers refer potential clients to your business who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer.
If everyone in an organization keeps this sequence in mind, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any hotel looking to grow without a fat marketing budget.
Write an Article
If you are more of a business destination you could write a short tip sheet covering how to speak in public. Use your imagination and keep it short, around 500 words or one sheet of writing paper is ideal.
Don't get hung up on trying to create a work of Shakespeare: remember, it should be quick to write and easy to read. Include a link to your website for more information.
Create A Squidoo Lens
They are incredibly easy to build without any website knowledge required thanks to their system of modules. In order to get the maximum benefit from Squidoo, you should create original material rather than simply copy & pasting your existing articles.
Include a link to your own website in your profile to drive visitors and Google 'link juice' to your business. But before you begin, make sure that the content you are going to create will have real benefits to the reader as nobody wants to wade through a poorly disguised sales pitch!
Spread The Message...
With so many horror stories of half finished hotels and poor service on consumer TV shows, it's little wonder that people go for the safety of a friends recommendation.
So not only do you have to encourage your guests to tell their friends and family about your accommodation, you have to make it easy for them!
Reviews, Ratings and Referrals
Without a well structured referral system in place designed to suck customers into their marketing funnel, hotels are leaving money on the table.