What Are Hover Ads?

What Are Hover Ads and How Can I Use Them

Hover ads have been touted as the replacement and successor of those irritating and annoying pop up ads and it seems that the world have mixed feelings about this new advertising method. According to a popular Internet Marketing Dictionary, Hover advertising is a new method of displaying a message in a webpage. With the painful death of pop up ads, along comes the next generation of Internet advertising, the Hover ads.

What exactly does a hover ad look like and do?

The great big news is this - pop up killers that has been on a killing rampage since middle of 2004 or earlier cannot kill hover ads. You see, a pop up ad is a new web page that pops up whenever any page with popup codes embedded in them. Compare this to a hover ad. The hover ad is a kind of ad that hovers within the HTML page itself, so, the popup killer applications can't get to them unless they kill the whole webpage….which isn't exactly what the advertisers and media is looking for.

Pop up ads mainly use Javascript to load new popup windows while hover ads use DHTML (something like HTML - DHTML stands for Dynamic HTML).

Have you ever seen ads that sort of like floats around in a webpage and it won't go away until you click on the little 'x' at the side of the advertisement to close the window? Those are hover ads. They just….well, hover within the webpage.

How does the hover ad work and why does it work?

Generally speaking, with hover ad codes embedded into a webpage, it DOES slow down the downloading of the page a little but let's take http://www.hoverpro.com as an example. Even if the downloading of the webpage is slowed down a little, an interested reader won't mind the unobtrusive ad. Imaginative and creative minds have even put a new twist to hover ads. They can make the hover ads a little transparent too, so, even if the hover ad is on top of a portion of the page (or text), they won't miss a thing because the ad is sort of transparent. Brilliant, won't you agree?

How effective are hover ads in bringing traffic?

Not surprisingly, since hover ads are less irritating than popup ads, hover ads are more effective for branding, newsletter signups, announcements, advertising, and promotional campaigns. Because hover ads are not like flash ads that run away every time you try to close the ad, they are more 'tolerable' making exposure rates higher and more effective.

As one user and advertiser said, "If commercials on TV irritate you, does it make you stop watching TV altogether?" The answer is a resounding NO. Internet marketers are flocking to this new technology and using hover ads as a way of getting their most important messages in front of their website visitors without annoying or irritating them.

Check out a cool Hover Ad Generator.

New Hover Ad Information

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Step Aside Pop-Ups, Hover Ads Are Here!

As anyone involved in online marketing has learned in recent times, Pop-Up ads have developed a very negative connotation amongst Internet users the world over. Indeed, there has been an explosion in the availability of software and tools that are designed to block Pop-Up advertising.

An estimated 405 million internet users have free access to some form of pop-up blocking technology. If you are an internet marketer this is bad news, as pop-up had been an effective way of increasing sales and capturing email addresses for newsletters. Now over 405 million users that cannot see their advertisements and not only that, but the people who use pop-up blocking technology are typically 'savvy internet users' are the kinds of people most likely to spend money online.

Fortunately, Hover ad technology has arrived just in time. Hover ads are completely un-blockable, dynamic ad technology that are on the cutting edge of Internet marketing today.

As mentioned, Hover ads not only have the ability to avoid the latest Pop-Up blocking tools, Hover ads are a truly dynamic method of advertising. Even without blocking tools, the vast majority of Internet users will regularly "click off" any and all Pop-Up ads that invade their space.

Hover ads are so different, so appealing that the typical Internet user is going to read the ad content rather than make a reflexive decision to the click the advertisement away.

Boost Your Sales with Hover Ads

Internet business owners and internet marketers alike have reported dramatic sales increases after they commenced using hover ads on their websites. One typical example is that of an Internet business owner who had been using traditional Pop-Up ads only to see his sales dramatically decline over time.

Over the course of the first week that this same Internet marketer used Hover Pro ads he saw his sales volume actually triple.

Any offer or presentation you can come up with can typically be put into a Hover Ad campaign and will have a more profound impact on your sales and subscribers than regular methods.

On the Cutting Edge

Hover Ads truly are on the cutting edge of Internet advertising technology. Hover Ads are still relatively new to the internet scene, but already the variety and diversity of options and features of Hover Ads, make them a serious contender in the online marketing arena.

Some of the advanced features you will only find with hover ad technology are:

-Autoscrolling - this feature allows the hover ad to scroll down the page and stay visible as the user scrolls down the webpage.

-Draggablility - this feature allows the user to click on the hover ad and drag it around the screen and position it anywhere they want.

-Transparency - This cool feature allows you to see through the hover ad to the webpage beneath, while still displaying the hover ads content.

There are many other advanced features of hover ads that allow you to completely tweak and customize your marketing messages and advertisements for maximum impact.

By utilizing Hover ads you will be able to take your business to a whole new level. Since their recent introduction on the market, Hover ads have ensured revenue growth for a wide variety of online businesses. Any online business can benefit through the use of Hover ad technology. In little time you will see a marked increase in people visiting your online website as well as a noteworthy rise in your sales and revenue.

New Hover Ad Resources