Product OR Mailing List? Which is more important?

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So... you want to build a mailing list?

If you would ask this question, "Which one is more important - the mailing list or the product?" any savvy marketer would answer you, "The mailing list".

The Skills Groups 

Find products to sell to your list, not people to sell your products to! 

Principally, any wise business person puts the importance of hungry demand (and not just any demand) in front of the product. In other words, there is no product if there is no demand! And a mailing list represents the demand or your business if you would like to call it.

If you frequent the Joint Venture forums and membership sites of any kind, you will find that product and service owners need mailing list owners more than the other way round. This is because the mailing list owners have the prospects that the other type of partner is looking for to sell to.

Send your ad to 400,000+ ezine subscribers for $15! 

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Send your ad to 400,000+ ezine subscribers for $15!
"We currently have 156 Ezines with 1.6 Million+ Subscribers in 8 Groups. Order for only $15 per group!" You pay less than 4ยข per 1000 ad impressions, for 5 lines of text. Limited Time Offer.

Advertising Space, maybe? 

And if you are a mailing list owner, you do not have to necessarily make money from selling your own product. You can sell advertising space or craft a Joint Venture with product owners in return of commissions, recurring or not.

Most of the biggest success web businesses on the Internet today often establish the mailing list (or subscribers) first before the product. One fine example is Friendster.com.

The autoresponder I use: 

Aweber Autoresponder Free Trial
The Most Trusted and Reliable Autoresponder. Dirt cheap too.

Friendster + myspace 

Friendster.com, in the nutshell, is a website that connects friends and potential friends from around the world through a free membership access.

While Friendster.com does not make money from the number of members who join the site, the business makes money from selling advertising space and partnering with other big time merchants and businesses, owing to the established number of members Friendster.com has recruited.

This business is perfect example that demonstrates why every business should establish a need or demand before the product itself, and why you should do the same in your business.

Email Marketing Software 

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