How to get ideas for your logo design!

Assist the creative process by doing the following:

1. Write down the wording part of the logo, for example "Joe's Construction."
You can also do it with the slogan, if the company has one.

2. Break this down into its individual parts - "Joe's" and "Construction"

3. Start writing down associations you have with every word. Herein lies the magic.

4. Really go deep into it and involve your physical senses (smell, see, hear, touch)

5. Keep it organized by thinking in one direction (theme) at a time.

6. If your mind wonders, allow it to, just get back and complete the process until you feel you have covered it from every possible angle.

Here follows a sample of a personal analyses of the word "Construction" in the above example. Keep in mind "Joe's Construction" is a company that specializes in building and renovation of homes, so the resulting associations should keep this context in mind.

Construction (Context: home building and renovation)
Home building - tools - ladder, hammer, drills, nails, hardhat, work wear, saw, sandpaper
Home building - material - wood, stone, paint, roof tiles, cement, sand, water
Home building - elements - texture, walls, doors, doorknobs, doorhandles, ceilings, floors, windows, electrics, piping, heating, garage, structure
Home building - furnishings - lights, fittings, switches, cupboards - decor
Home building - plans - maps, drawings, foundations, mathematics, numbers, measurements, architecture
Home building - sounds - noisy, loud, active, buzzing, vibrating, oscillating, grinding.
Home building - touch - wet, dry, hard, cold, textured, splints
Home building - smell - sawdust, earth, plants, sweat, wood, paint
Home building - other - ambiance, form, space, careful, interactive, open views, ocean views, warmth, rich, progression, finalize
Home building - industry relation, homes, castles, palaces, office buildings, corporate, neighborhood, parking bays, parking, garages,
Home building - rooms - kitchens, bedrooms, living rooms, studies, scullery, bathrooms
Renovation - Alterations, Add-on's, Decoration, Lifestyle: classy, style, comfort, luxury, innovation

7. Choose some of the association words you came up with that appeal the most to you, excites you or tickles your creativity and write them down.

8. Try to conceptualize an idea by thinking of these words and combining them by visualizing them as graphical developments.

9. Don't forget the brief! Don't forget the brand's objective when conceptualizing!

10. Chances are good that you now have a good starting point for a FEW graphics for your logo now. Choose those graphics that you can best picture in your mind and those that also have a fun factor to it....out of the ordinary or quirky and continue with your research and get those ideas on paper!

Good luck with your logo design projects!