how to improve your business

Finding new ways to improve your business is never easy, Thats why I came up with a list.

A List of 12 ideas that can help you improve your business.

1) Build your own you youtube channel, that way you can start your own original content that can promote your business on the web.
2) Write articles on the web that can promote you, use your insight to help other and attract customers.
3) Start networking in person and on the web, use linked in, facbook & google+ to find more people to spread the word about your business.
4) Advertise on the floor of a sidewalk or on the seat of a bus station; look for cool ways to make people stare at your ads.
5) Let your customers recommend you wherever they can, and when they do award them.
6) Be different then the next door competitors, don't forget to be polite too.
7) Never get caught without a business card, hand them out as much as you can.
8) Improve your website as much as you can, always update it.
9) Send people letters with your appreciation if they bought from you on a regular basis.
10) Bring in some buzz with local celebrities; people will come from far if you can get someone to be a regular at your joint.
11) Do a fire sale every once and while.
12) Start blogging it's important to stay in touch with the world.

Now don't stop there, if you have some ideas of your own you can build a business improvement plan with the things you already know.

While some business owners go for a special "sale" to temporary boast sales, some business owners are using today's technology to their advantage to sell more without making compromises.
The use of social media, e-mail newsletters and interactive websites helps owners to bring in more sales with the benefit of the positive feedback of the internet community and the biggest benefit for these business owners that the selling prices stay the same.
Anyone can make a fire sale and bring in people who want to get more than their money's worth, the business owners who stick around our the ones who can still sell and make customers satisfied at any price they put on their products.
Look at a company like apple for example; do you see any change in the MacBook Pro price? Or Toyota? all these companies stick to a certain level of prices and keep to them for long terms so the customer never fells he paid too much for the product he bought.
To learn how to make people pay more you must first look if you have a reliable product that can last long in your customers care, then when you have that start labeling it all around the cyber network as a product that is the best and no price should be an object, if you say something enough times it may come true not only to you but to the world.
It is more complicated than you think but this should be a start for you to get going with, finding ways how to improve your business is a hard task but it is possible.

In today's economy small businesses all around the world are in desperate need to get a small business loan with low interest, usually the reasons are to pay debt that has skyrocket since the economy meltdown but sometimes it also can me the burning desire of a successful business owner to expand his business.
A business loan is not easy to get just because you asked nicely. Every bank wants you to come up with several key papers to grant you any loan you ask for, and if you are looking outside the bank you will probably meet the same exceptions from any organization that gives away small business loans.
Everything you need can take time to prepare but you better get ready the right way or the loan request can be rejected quickly.
Build a business plan\pay a expert for one; this is almost the most important thing to have when asking for a small business loan, without this you can bet your loan will never be granted.

This plan must contain some key data about your business and the reasons it is in need for a loan.

In this business plan you must have an all about section for your business credit ratings, monthly expenses, and cash flow for the last 3/5/10 years and much more, the list just goes on and on the lender will want to know everything.

The business plan you can buy easily with my help or any other company that has a business plan builder that knows what he is doing. I want to talk about my x factor idea to get the business loan granted that no company will ever tell you about because they just never heard of it before.

Are you ready? Bring the lender to your business! Yes bringing the man behind the bank counter to you store/shop/factory is the best way to let your lender know that you have nothing to hide and you mean business.

This is a key action to bring you closer to a small business loan because it brings your lender in to a position the he or she trusts you more than any presentation you can do at their office.

To get more info on SBA Loan Programs Click On The Picture.

Do low cost businesses work always?
I went to look for a low cost business that was going under.

Last night I toured my memory for a low cost business that went under; when I say low cost business I mean a business that will sell you sushi for half the price of most sushi restaurants in a 3 mile radius.
If you are over 30 years old you must remember tower the airline that no longer exists that is a great example.
But I was looking for something more local from my experience and then I remembered that I use to work for a club (let's just call it the low cost club) that not only take cheap prices but brought all the other clubs in a 250,000 populated city to fight for their life because prices went so low so fast that business owners were shocked from the move that the low cost club did.
Long story short it did not work well for anyone. The low cost club did not mange to make money because for every 1$ they had expense at a party the only made a 1.25$
It wasn't enough to pay rent and handle the times of the year that nobody wants to go to the club.
After 2 year that low cost club did not work anymore and closed the doors.
The other businesses that ran clubs in the area were not so successful after the low cost club closed. The people of the city still remembered that they got a better price for their night out on the town and felt that all the other clubs were ripping them off. So business owners had no choice and everyone opened a low cost club of their own that made it so since 2005 and until today the unknown city I am talking about has lost 40% of its business related to bars and clubs.
That just shows you that one low cost business can rock the cradle so hard that it can change the way a city decides to spend their money out at night.
But I want to say that clearly a low cost business is a good idea but you must know how low you can go to still make rent and marketing expenses, sell not only at the best price but the right price, and if you catch both you have a great chance of success.
I will post in the future how to open a low cost business the right way, until then put effort in your price and make people pay while your business feels ok.

Business owners often pay money get a site and go to sleep, that is the worst way to run a successful business.
When you open your website you often put a lot of effort in to it so it can look as perfect as it can, but today search engines find not only sites that are well built but sites that are updated daily and a majority of business owners lose their high page rank in matter of days because there was a lack of investment on building content for the website that updates on a daily or at least weekly basis.
If you are still skeptical about what I am writing look at the best example: my squidoo site has gone 300 spots because I have updated less and less content, my stats on my other sites are so low not only because nobody has anything to look at usually, it is also because they have nothing to look forward the sites are just standing with the same content with the same pages.
When you build a site you must think nonstop how to use your website to improve your business.

To prove my point I am going to try to update most of my sites even with a little tweak just to get things going everywhere and if you follow this page you can easily see the other business websites I run on different platforms (all free).

In the world of today promoting your business is more than opening up a fan page on facebook or advertising with ads in the local newspaper, today we can promote are business on the web with blogs, sites and video channels.
So what are the benefits of having your own business video channel? Well first of all people today are out of time to read things so if you want them to really see what your business is all about you must make a intro video about your store/shop/business what you sell and why you are different or reliable.
After the first video it is time to go nuts and do things that will make people want to watch your show, for example look at youtube as an example, people are uploading all sorts of stuff some of it is actually bringing in customers.
Example: if you have a shoe store make a mini show of 3 minutes with your employees that is funny and even foolish to the bone, your main goal is to first of all get attention.
After that funny era you can move to more serious content on your channel.
There is no doubt about it there is a lot more to it then what I wrote here but you get the main idea that after each video you need to expose your business video channel to everyone you can that could be a potential customer.
Share on facebook and e-mails and find more and more followers on the web, and remember a key factor, if some people like you the another group of some people might like you to and then another and another before you know it your business is a hot thing the may improve to a situation that you can go from local to global.

for more log on:
www.avishaibitton.com

What to do when your business runs out of money?
When your cash is low and you still owe suppliers dough what is a business owner do?
There are a couple of simple options that come to my mind from my experience and I want to share with you the main point of them without getting in to any specific details on how to execute them.
The first way to improve your business when in debt is to bring in a partner, why a partner? Because you need to start thinking of day after tomorrow and that day could mean that although you brought in a strategic partner you still lost your business, remember its always better to take some money and put on the side for your personal life than keep re-investing all you have on your own.
The second way is try to change your business concept, if you are selling ice cream in the red square in Moscow on a cold day in December you probably should close up shop and open something with hot food and hot drinks so people will have a reason to leave their house for your shop.
What I mean is if your business is not going well and you will not give up on it just change what you are selling, sometimes changing a sign without changing anything else can do all the difference for saving your business.
If you are still standing and scratching your head look for a case study I gave on this site about my business counseling advice to a certain restaurant in New Jersey.
There is a third resort and that is taking out a loan with a business plan to make things work, this is my favorite option because you grow out of this kind of 'try try again' situation a lot more mature as a business owner.
This all very shallow insight about how to do things I know but making a business come back to life is a art and it takes year of experience of knowing how to fail and succeed to do it right and this experience is not shared fully for reasons that not need explanation.
But I hope you get the main idea that you can do something and giving up and just closing is the easiest way to go. And success never comes easy.

When running a business that has 3 employees or more you need to start making rules and guidelines. But not less important you need to find ways to make your employees better.
More important than any improvement is the worker commitment improvement, how do you make a business that makes workers want to work even better than they do?
So how do you improve your own workers? As a business owner who use to have up to 15 employees at once working under my shift I found it necessary to bring to the workers attention the benefits of the job he is doing besides making money.
For example before a PR Event I hosted for a business client I told all my employees the importance of their image in such a event, I told them in a world of opportunities they can transfer from waiter to manager in a heartbeat of someone is overly impressed with their service level and attention to details.
If you think that this is a joke of speech I will give you my own life example. I have worked as a DJ at a club, I always show up early to every gig I come with extra backup equipment and I am very polite and flexible with my clients demands. At the end of the gig the club owner asked me if after the one time show I did as a DJ would I like to work for him as a entertainment manager at his club.
This happened when I was 17 years of age. This only shows you that everything is possible if you work hard.
Make your workers believe that they are doing for themselves not as less as they are doing for you and it might be the only thing you need to improve your work commitment to you and your own business.

From my personal experience with clients at my career as a business consultant I have witnessed that business owners tend to not take all their customer complaints as serious as they should as business men trying to bring in more sales.
For example I use to work at a health club that took really low prices for each membership. As a marketing manager I helped out with building a positive thinking process towards all the criticism we got as the gear got old and fragile, until I came in to office the owners use to tell customers "well you get what you pay for" I was naturally against this unfriendly custom.
I told my fellow managers and co-workers to build a facebook page that is all about what are customers expect to see as a new addition to the place.
In other words we gave them a possibility to participate in the future structure of the health club.
The clients were thrilled and you could see a lot of complaints that were a "easy fix" so we addressed the easy issues first, the ones that cost less. Customer satisfaction was higher and everyone could have felt it.
Later on we addressed the bigger problems the place had when there was a bigger budget to work with.
If you want a business consulting service that shows results contact us at our website: www.avishaibitton.com

Finding new customers on the internet, finding new ways to improve your business.

You have been a business owner for many years now and after seeing everything and experiencing good and bad times your now in front of a new digital era more digital then the one you knew 4-5 years ago.

This digital era has its downsides and one of them is that it brings you to a reality that you must improve your business.

People are talking to you about facebook, twiter, groupon and google+ and you don't know where to even begin your web marketing strategy to attract more customers.

As it is sometimes a good idea to start a facebook page, tweet to your customers and throw to the world coupons that say "50 cents for a beer" you may still find yourself looking in at an empty restaurant or a weak mom and pop shop. You will probably scratch your head wondering why while someone who knows to use the internet for his advantage is cashing in.

It doesn't really matter what kind of business your running you still need to invest more then others do on internet marketing to be ahead of the game.

Occupy wall street today is a great example for how the web can help you grow and expand despite the media attacking your message, in business it's the same you don't need a 100k commercial to get a message out in the world, and today i'll be writing on getting the customers to hear you even if you haven't been around the web for long.

Step Number 1: Build yourself a image

Who do you wanna be? Who do you want to see in your store? What kind of customers do you want to attract. All of these are simple but important questions that you must answer yourself.

For example: I'm a disc jockey, do I want everybody to invite me for any party? Or do I want to attract high income customers with no discounts for anyone or do I want to play bars and night clubs forever.

My answer to myself was I want to attract luxury parties for kids bar mitzvahs and sweat 16 because I know that I understand perfectly these kind of parties and these are the parties I'm known for doing very well so I stick to what I already know that I am good at doing.

A friend of mine on the other side of the coins wants to only play clubs and rave fests he found his niche and he tries to connect with his crowd.

Find your crowd find your customers and you will be on your way, everybody has to aim for the stars but the question is what stars does your business aim for.

Step 2: How to attract more business? Business networking.

After finding who you want as customers find who can help you bring them in.

From the dawn of time businesses have been finding new ways of working together when there was a money profit in store for both sides if they helped each other out.

Now the rules of business networking have changed. Today your have to give something free away to get something for free back (and that free thing is a paying customer). Why free? Because no one wants to pay to get paid when your on a budget.

Example: when working as a marketing manager at a health club I found that 4 out of 5 people came to my gym to look good and be more attractive. Out of does 4 at least 2 said they have been to a cosmetic facility in there life.

Guess what I did? I went to every body hair removal spa in a 10 mile radius and said "whoever gives me the best give away deal for my customers will get the chance to be advertised on websites and the treadmills of my health club. After two weeks one company said it would be glad to give me a free treatment for every new customer that signs at my club and all of my customers were welcome to get a 20% discount at the spa, the best thing is that after a month I got a offer to advertise my health club with a big banner at the spa's website for no charge at all because the spa owner was so pleased that 5 of my customers signed deals with him for hair removal treatments.

At the end of a day my customers got free stuff and told there friends, the spa got new customers and I showed off the health club's logo and special announcements on the spa's websites.

Business networking is not easy but if you can use a business consulting agency to fix you with other customers of their own it's a win win situation for everybody.

Step 3: don't be afraid of business consulting.

While people that don't believe in help are failing some who believe in second opinions are making ends meat. You may not think spending money for advice on your own business by a stranger is a good idea when your short on cash but believe me as a proud owner of a consulting business my customers can speak for me and tell you what wonderful things my company has done with marketing there brand and promoting there affairs and teaching good use of a business budget.

Step 4: start communicating with your customers.

The easy steps are setting up social networks for your business the hard part is setting up websites and pages to lure your customers to your main website or fan page.

One way is using a blog.
Why a blog? Because blogs are great at building a different kind of connection with your customers and if your share ideas and products that people can relate with then your on the right track for making your first mini impact on the web.

For example: I helped out a rental company for sound systems with there search engine optimization for it's website by building a lot of webpages all over the internet (blogs and free websites).

On these web pages I have stuffed lots of information on PA systems and the importance of good sound systems in parties.

And in the end of three months business was booming and calls from new customers came non stop.

So what I advice is if you don't understand how to make a name for yourself on the web let a consulting business do it for you, it's important and efficient for your desire to bring more people to the realization that your business exists.

If you don't make yourself a name on the web even in your own town\city people won't know you are there because web shopping\browsing is the future of window shopping and looking for stuff, time is short people work more hours then ever so they google and bing things they need and if they find you they will drop by your store if they won't find you they will pass your store\cafe on the way to work everyday without noticing your business exists.

And for people to find your small business you must have your name in every corner of the web with a link to your website.

Step 5: go crazy don't be lazy.

Start working like a maniac to stand out, there is probably between 5 and 500 business just like yours in your city and to fight the competition you must go nuts sometimes.

For example, selling a dvd player for 1$ in electronic store on it's grand opening, yes you lose 4$ on each sale but your only sell to the first 5 people who show up in the grand opening, you will still have a mass turnout at your shop that will be in the mind of customers long after they leave your store for the first time.

Never sit on your back and wait for a daily deal to bring in people, go out and shout the word all over, make a sale day a local special day for everybody you can make contact with.

Step 6: try to be a creative business.

Be creative it lures customer to your doorstep, don't think your up to it ? You can always use a consulting business to do this for you.

Step 7: be nice.

Don't ever forget that customers are people! To get them hooked on your business is a lot about your people skills. Even a business with only a e-mail customers service need to know how to be friendly and supportive to it's customers to make then want to come back for more.

The tips I have wrote are far from being all you need to succeed but there a start for anybody who is running out of ideas to improve there business.

How to improve your business is up to debate always it really depends on the first and fatal question "who is your customer".

My name is Avishai Bitton, I advise businesses on many subjects and run a business consulting company that shows good results with every past customer that made use of our business plans and strategic thinking.

Call us now +972-052-8415037, Make A Call Today To Make A Change Tomorrow.