How to List Your Business With Online Directories

Guess what? You already have business listings online. Everywhere. If you haven't bothered claiming your business because you've seen your company included in directories without doing anything, you're making a mistake.

Search engines have heard about you, and they've shared that information with everyone. If you haven't claimed your business, you're at the mercy of whatever some two-year-old review said about you. You may be listed with the wrong phone number, address, or even an entirely wrong business description.

There could even be an unflattering business photo that has absolutely nothing to do with your company associated with you.

What Can You Do?

Your business must be claimed to edit properly and improve. Claiming your business on Google Places, Yahoo Local, and Bing Local Business Listing are good places to start. This will take some time, but you can't afford to ignore it. Many other listing services automatically pull your business information from those areas, so it's very important to get it right.

What good is an incorrect business listing? Customers looking for your products and services won't find you if you're listed in the wrong category or the phone and address are wrong. You may not even have the advantage of an active back link to your website from that directory.

Why Are Back Links so Important?

Your business website has to have links to it from other sources to increase its ability to be found online. It's not enough just to have a website. Google, the largest search engine and the most referred to, says your website is only as good as its authority online. And where does it get its authority? Back links and sharable content.

Directories have higher authority than your site, so listing with them adds a link to your site from the directory. That's why so often you'll find a company listed in the search results with a link to MerchantCircle or InsiderPages before you'll actually see a website link. If that's how a business has to be found for top billing by search engines, isn't it important to make sure you've been listed accurately and favorably?

You can't afford to ignore this online marketing step for your business. These listings are free! Do it yourself, or let us do it for you, but get your company listed with online directories today.