How to publish picture book

Finding an author for picture book should not be a problem. If you are a publisher more than six months, your mail-box is probably loaded with aspiring authors who managed to translate their literary ambitions into cute text who is loved by everybody who have seen it (that means author, his best friend and maybe author's mother).

If you are beginner in book publishing field, you have to ask around a little. I am sure you already know couple of wannabe authors who happen to wrote some cute texts for kids. And every one of them knows at least two other great authors who have couple of future bestsellers in their drawers...

So quantity really is not a problem, if you need a text (or one hundred of them). The only problem is to choose good one. This is a job for editor, in small publishing houses often done by publisher himself. Good text for picture books has to follow some rules, but this is a theme for another lens.

Sometimes text for picture book already comes with illustrations. This means author of text illustrated book by him- or herself or asked a friend to do that. In general this is not a good idea, because in that case project is too much determined. There is little chance to fit it into publisher's vision of success in specific market. There is already a lot of work invested in text and illustrations and every rewriting, adapting etc. demands a lot of new work for author and illustrator.

In even more cases illustrations comes with text, because a lot of illustrators believe writing text for children is so easy anybody can do that and they write it by themselves. The story is build on illustrations, but plot, development of characters and message of the story is too often neglected.

Best option in my opinion is having author AND illustrator, because in creative atmosphere 1 + 1 always equals more than 2.

So when editor has a text, he should choose an illustrator with proper style. How to find children illustrator? Ask around, go to library, read yellow pages, place and add... Whatever.

But beware! Best illustrators are often busy for years ahead and they can be very expensive too. I guess this is a theme for another lens too.

When you have text and pictures, you should put them together in digitized form. In practice that means high resolution PDF, made by one of open source or commercial programs.

Designing process can be divided into scanning, editing, page breaking, designing cover, correcting and so on and so on, but in reality all that can be done by one person who must posses some creativity and a lot of technical skill.

Designer should for example know how are pages in printing folded, cut (margins of center pages are cut more than front and last!), how are colors mixed and many more vital details. It is designer's job to choose proper fonts and contrasts and it is technical editor's job to find all possible errors. Well, in small publishing houses, job of technical editor is often done by publisher himself...

When you look for designer, you will find designers with a lot of creativity, which is good and designers with a lot of experience, which is better. But list of tips for choosing a designer deserve separate lens!

Printing is special adventure in book publishing business. It takes a lot of skill to find quality printer at the right time and for right price.

If you want to print a picture book, you should work with printer who already printed a lot of PICTURE BOOKS. That's right, if printer already printed just about everything is probably not good enough. Picture books are special because we make them for most demanding costumers - children, who will put them into all sorts of difficult tests.

Picture book has to be durable to survive twisting, bending, chewing and who knows what else. Kid's imagination is literally unlimited. And it should be!

So publisher should know what kind of paper and binding he wants, choose skilled printer and be very specific with his demands. If something goes wrong - and in most cases it will! - it should be clear who's fault it is. And all faults can be assessed in money. Negotiating with a printer is skill every publisher should learn if he wants to survive more than initial first two years of his existence.

You are absolutely right - we should make another lens on this subject!

If you took few seconds to skim the printing order above, you could see the first phase of book transportation is already done (bold line). Printer should deliver books to publisher or distributor (company who take care of selling business) with no extra charge. Smart move for publisher, right?

Of course this is only a start. One single book can travel hundreds of miles before reaches its reader. And if you are small publisher transport of one or couple of titles can be really really expensive.

So the best solution is probably outsourcing all transporting problems! Sounds like a good idea for another lens?

Books are delicate objects. Water (all kinds of humidity) is their biggest but not only problem. They should be packed in solid boxes, suitable for transportation in bulk and convenient for opening and sell in small stocks.

Best warehouse for small publisher is his living room, because it is cheap and near and safe. Unfortunately space for small publisher is always too limited. So second best solution is leaving the problems with book storage to distributor who must have books handy anyway to execute orders as soon is possible.

My advice: when you write a contract with distributor, try to convince him to store most of the edition under his roof. He will have more motivation to sell and publisher will have at least some space in his living room (will come handy for next book).

I suppose we have another strong case for one more lens dedicated to that part of publishing!

As you may notice, publisher is quite exhausted by now. The final step - selling - is hardest of all.

How to find potential costumers? How to present a new book to them? How to sell a book and actually get money for all your efforts and expenses? These questions are night mare for every publisher, not only small ones.

If you want to sell a book, you need a network. You need a database of costumers. You need lawyers to protect your right. And it is just too much for publisher who publish only couple of books a year.

Best solution is to find a distributor who already has a network. Distributor who has all the contacts in libraries, bookstores, members of book clubs and other useful data necessary to sell some books. As you can see above, distributor with solid transportation system and spacious warehouse is even better.

When you find distributor who can took your books from printer, sell them and pay you the money, you made it. You are a winner! How to find him and negotiate with him? Another lens maybe?