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"How To" Basic SEO Guide

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Your Guide to Search Engine Optimization

Welcome to a very basic and easy to to understand SEO Guide. We show you the basics on how to get your business ranking in Google for keywords that will drive you traffic. Get ready to quickly learn about keyword research, on page optimization and link building...amongst other SEO tips and tricks!



This basic information is a great starter guide, and pulled from more complete information that can be found on our How to SEO page and from our SEO Blog.

Keyword Research

Learn to optimize for keywords your customers are using!

The focus of keyword research is to find the keywords that your potential customers are typing into the major search engines in order to find your products and services. I'll reveal my free method of conducting keyword research, easily implemented by anyone with basic internet knowledge:


  1. Step 1: Visit the Google AdWords Keyword Tool.

  2. Step 2: Type in various keywords you think your customers might use to find you.

  3. Step 3: Look for highly searched keywords that match your product or service.

  4. Step 4: Conduct an "allintitle" search in Google (i.e. - "allintitle:purple widgets" and look for keywords with the least competition (less than 50k

  5. Step 5: Track your target keywords in a spreadsheet

On Page SEO

Learn how to implement keyword throughout your page content!

On-page SEO is when you implement the keywords that you want your various web pages to rank for. It's best to align 1-3 common keywords (called "primary keywords") with each of your pages. Once you've done that (preferably in a spreadsheet), use these tips to implement the keywords:

  1. Step 1: Plug your keywords into your meta tags: meta-title, meta-description, meta-keywords.

  2. Step 2: Use your keywords in the title of your page, and make the title both compelling and different from the meta-title.

  3. Step 3: Use your keywords in subheadings (, , etc.) throughout the page content in order to break up the paragraphs.

  4. Step 4: Use your keywords in the paragraph content.

  5. Step 5: Use your keywors in the "alt attribute" for images you place on the page.

  6. Step 6: Use variations of your keywords, write naturally (for users), and ensure you didn't overuse your keywords.

Link Building

Learn how to build links to your website & improve search rankings!

Building links to your website is at least 50% of the battle in ranking higher in search engines. What you want are one-way inbound links that use your keywords as the anchor text for the link. It can be difficult to learn how to do this, but here's some quick tips:

  1. Find DoFollow Blogs - When browsing blogs, look for blogs that have the "U Comment I Follow" badge. These blogs will give you "dofollow" links back to your site within comments. As long as you contribute to the discussion, and there are other comments posted, your comments should be published.

  2. Build .edu & .gov Links - This can be more difficult, as many .edu/.gov blogs have strict moderation, but read this article and try it out for yourself. You want to ensure that you install a SEO Toolbar that can check for "nofollow" links so that you locate .edu/.gov blogs with "dofollow" comments enabled.

  3. Submit your site to directories including DMOZ and niche directories.

  4. Use social media sites like Twitter, Stumble Upon, Google+, PinInterest and more to build links

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