How to use the Google keyword tool to make your lens more relevant to the search engines

Web 2.0 content marketing will add a whole new dimension to the way you write your Squidoo lenses. Web 2.0 content preparation is more nuanced than just finding the best keywords. It will change the conventional article writing and article marketing promotion methods you have learned. You must get yourself to start thinking in themes instead of just keywords. The reason for that is because the majority of keyword phrases that people search for on Google every month are unique, and have never occurred before. That is the longtail of search. Your creativity is the best website promotion software you can get.

You are planning to start a new Squidoo project and the keyword phrase you finally decided on looks promising. The keyword phrase you will build your lens around gets several thousand searches a month and the competition on the search engine results pages (SERPS) is less than 1,000. This appears to be an excellent beginning, but is there anything else that you can do to get even more free website traffic and increase your chances of producing a real winner?

Content is king, right? Who is going to argue with that? But does content mean the same thing to you and to your human readers as it does to a search engine's computer algorithm? Google and the other search engines do not read your page like a human who can develop intention and meaning from the context. the Google spider who visits your page takes it apart and reassembles it as a matrix of individual words.

Google's word crunching computers take that matrix and determine the topic of your page from the number of occurrences of individual words in the matrix and their proximity to other words. For example, the words horse and carriage appearing beside each other may have an entirely different contextual meaning than if those same words appeared on opposite ends of the page separated by several hundred other words.

Google employs thousands of Ph.D.s and spends billions of dollars in research to develop a computer algorithm that can duplicate what a human reader can do automatically in seconds - correctly identify the topical content of a Squidoo lens and any other webpage. That Google and the other search engines can determine context as well as they do is nothing short of amazing. Web 2.0 article writing takes advantage of how they do it, by analyzing the individual words on your page. If you want to learn what is search engine optimization then start here.

Is there any way to know if you are using the best words for your topical Squidoo lens? Yes there is and Google is the one that will you. All you have to do is ask and Google makes even that easy for you. After you publish your lens and get a unique URL go to the Google keyword tool and enter the URL of your Squidoo lens as the search term. The keyword tool will return hundreds of keywords and keyword phrases that the computer algorithm considers the most relevant to your page.

If you thought your Squidoo lens was about mountain biking and the keyword tool is only returning keywords and keyword phrases about vacationing in Yosemite then you know right away that the words you used have missed the topic. That's OK. Go back and edit your lens by adding more mountain biking related theme words. Run the URL through the Google keyword tool again, and again if you have to.

After you have received confirmation from the keyword tool that you are on topic you can make your lens even more relevant by adding words and phrases from the keyword tool results. When you are satisfied republish your lens. After a few minutes you should see Adsense ads that are very closely related to the topic of your lens.