Using your website to promote your business

Web Pages can be built to meet diverse purposes. You may be looking for a personal blog to collect and examine the work you did, you may be looking to set up your own online business or maybe you're just curious, because now days everything is about websites and you want to have yours as well . Some business are well established in the offline world, but the growth of technologies make then feel compelled to come to this new media, and if you are serious, you need a dynamic website, where content is constantly evolving, using Video, audio, images (multimedia) and quality information.

Everyone has different reasons to create a website and the way it must be used for the achievement of the goals depends from person to person. Some people will be happy to have good traffic and eventually make some extra income from the ads they place on their websites. Another ones will want to attract more clients and perhaps gain reputation and build a strong online presence. Wherever reason you have, you can and should take advantage of your website. You just need to know how.

Many people believe that after building their websites the simple fact of submitting it to Google will automatically give then the wanted results. I must tell you, this is just the very beginning of everything. From then on, time and a good deal of effort must be devoted to get the best ranking positions, create more revenue and gain some audience. There are some people who think that everything they need is to only create a good web page but the truth is, what will bring a successful result is not the fact that you created a website but instead, how you are using it.

In the past, all websites were more likely to be static, with just blocks of text and a few images, talking a little about the mission, the vision, goals and objectives. I remember it was very common to see fancy flash websites with little in the way of quality information. Google Search engines have changed this rule and this is very satisfactory that now, websites are more based on content. We still like elaborate, beautiful web-design but we also want it to be combined with important information to fulfill our daily lives. The only way to do it is making it dynamic, full of relevant information that will satisfy the hungry target that is longing for high quality material.

How to Use your website for your benefit?

Certainly you will need to adopt a few methods to get started in this world. As I said before, creating a website is not the only move you will be taking. First make sure you have a professional looking layout and then assure you know the basics principles of web design, such as colour psychology's best fonts, arrangement of colour contrasts, high quality informative content that must be up dated constantly create a website (you can learn more about that on my website PsrDesignSolutions for graphic design, web design, and marketing advices).

SEO Strategy:

The SEO strategy is what you do after submitting your website to search engines directories.Still during the creation process, you need to attempt to the necessity of a SEO friendly web mark up (html and CSS code) where you gonna be using your key words to name the different html tags. Get to know your key words by performing keyword research. Google has a very good tool called Google Adwords (https://adwords.google.co.uk/select/KeywordToolExternal) where you can do some keyword planning for the SEO strategy. Implement these key words in your html website document (if you don`t now how to do it, ask your web designer. Or you can learn how to set up a web site on my blog).

To increase your SEO strategy, after optimizing your website for google and similar web pages, you should be prepared to constantly create content for your website. I recommend that you add a blog page where you can not only work on the improvement of your SEO but also be helping your customers to learn more about what you are offering. This is a great way to communicate directly with your target. Is simple, quick and efficient.

After creating content, why not submit this to different article directories, so more people will get to know what you are able to do for them. Another benefit is the possibility to generate back links to your pages, which is extremely welcome by the google spiders. Don`t forget to share your work with your friends on social media i.e. Facebook and Twiter. They will just love what you have to show them.

Then you just need to keep up your hard work. As we well know, practice makes perfect, so we must not stop. It is true that the results can take a while to be raised but with perseverance, you will see the great results your website will bring to your business.

PS.: There are hundred of strategies and I`m making sure to be testing all of then. You can follow me on twitter and subscribe to my website www.psrdesignsolutions.com/blog to get to know more details about this as I gonna be sharing all of this with you!

This is not everything you need but certainly is something that is an important piece of your strategy. Social media is a very good way to keep in touch with your costumers and friends and is really easy to use. There are different levels of social media strategy and you must be willing to spend a couple of hours doing the right things instead of looking peoples pictures!

For those who wants something simple and quick, here is what you gotta do:

1. Create your account

2. Put some pictures of you, your company, your staff

3. Search for new friends: Be nice and send a message inviting them to your list. If you are using the brand of your company, make sure you will say something nice, such as letting them know a bit about your business and how it might be helpful.

4. Time to get into the action but start slowly. You do not want to promote your sales straight forward. Give them some time to get to know yourself. Be present, participate on their lives, leave comments, like what they say, send a message everyday!

5. Send interesting links. Not only links from your website but other people's content too.

6. Bring up topics for discussion, make and answer questions.

7. Bring solutions for problems related to your market.

8. Encourage them to visit your page and buy your products.

Is always good to add some interactive content to grab the attention of your readers. If you never thought about this possibility, you should consider making videos or pod casts as a creative way to express yourself. You can start with your normal web cam and then improve gradually. Don't be perfectionist, I know we all want to give our best but, when starting something new, you cannot expect to be perfect without practicing. Start with short videos, talking about things that you are confident about.

Tips on recording videos:

1. Create a script. I have a few videos that I have made without script and they don't seem to be very effective. I came to the conclusion that a video without script may not be the best idea for me. What I do now is if I want to record a video about an specific subject, I will write an article first and then I will make a video with the key points for this article. It makes my life easier and the result is more effective.

2. Practice. Is normal that you may want to record the same video over and over again. Just make sure you have your script so you won't have the situation of having different videos about the same content, where the first one the song is fine but the light is not. The second one you speak better things but the sound is not OK, and then you don't know which one to publish.

3. learn How to edit it. The Microsoft Movie maker is a good way to start. Is free and simple to use. You can add transitions, pictures, songs, subtitles to your video. May not be indicated for professionals but is very interesting tool for those who are looking for something quick and efficient.

4. Publish on You tube (obviously) but also do it in other similar websites. You can do the submissions manually or use Video submitter tools that will submit your videos to different videos directories at the same time. If you like the second option, try http://www.tubemogul.com that is for free.

Cam Studio: It will record audio and all the screen activity on your computer. Good for those who wants to record video tutorials.

Jaycut: Is indicated for those who wants to record special videos for mobile users.

JING: Good for screen casts, creates small videos recording what you do on your computer, for free. Also good for tutorials when you want to share your screen with people. Once you are done, they have a quick share button that will publish your videos on the principals social network websites.