Introduction
Other fresh copywriting articles
Fetching RSS feed... please stand byHow To Write A Catchy Headline
The content of your headline depends on several factors which are:
Audience
Do you have a rapport with the audience? If so, it may be advantageous to personalize the email.
Product / Service you are promoting
A professional product should be represented professionally. If your product is inexpensive, be sure to play on that within your headline
Writing format
The length of your headline will be a function of your format. Formats included are blog posts, articles, sales pages, reports, emails etc.
I'm of the opinion that the headline should reflect the content, however that is because this is what works within my market. If you browse over your spam emails you notice that a lot of them try to personalize to headline by incorporating your name in it. This is obviously something that works for that market. A professional product or service should be represented by an honest headline. You will lose and upset many people if your headline is misleading or irrelevant to the content. I've made a quick list of what I consider to be good and bad headline themes with respect to a professional product or service.
GOOD
* Benefit headlines (e.g. Amazing new course shows you how to skyrocket your loan pipeline by 300% in 30 days! ).
* Summary headlines (e.g. Scientists grow human ear on back of a mouse )
* Question headlines (e.g. Is the Zune any better than the iPod?' )
* Mention Keywords (e.g. Al Jazeera International chooses Apple Technology )
BAD
* False promises
* Irrelevant headline
OTHER
* Shocking headlines (These can be good and bad. Use them wisely.)
Words that are used commonly in good headlines
* Instant
* Free
* Guarantee
* Easy
* Superlatives (i.e. 'Easiest way' instead of 'a way')
You should test your headlines and find out what works best within your market. If you stumble upon great headlines, write them down and figure out why they were so good and incorporate that into your next headline.
For more copywriting and internet writing articles visit Internet Writing
Article Source: http://EzineArticles.com/?expert=Sam_Nolan
New YouTube vids
How To Write Killer Headlines
Do you have to write your own promotional material? Do you struggle to write powerful headlines that grab people's attention? Don't you wish you had a formula for writing headlines that worked, every time? It's no secret that writing promotional material is a major headache for most small business owners. Think about it. How much time have you wasted trying to create the killer headline only to reuse and recycle the same old headline you used last time? What if we could show you a sure-fire way to create tried and trusted headlines in minutes that sell any product or any service? Would that be of interest to you? Don't reinvent the wheel, use the formulas that the advertising professionals use every day and watch the sales roll in.
Runtime: 9:52
369 views
1 Comments:
New Guestbook
Like this lens? Want to share your feedback, or just give a thumbs up? Be the first to submit a blurb!
