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His main technique is called "conversation domination" and Howie Schwartz feels it was the first comprehensive training program to take Web 2.0 properties and social media and really use it to push forward traffic and try to dominate Google. The name came from the fact that all of marketing is a conversation. The days of one-way, passive, marketing are dead. We need to move from mass advertising to one-on-one personalized advertising and try to create conversation and communities within our prospects and customers.

Howie Schwartz strongly recommends the stuff that Seth Godan has written. In essence, "conversations" are happening all around us online and when we can identify an active conversation in our niche, when we participate in the conversation and when we dominate the conversation.
We have the opportunity to become the authority and leading brand in the market - it is all whether we deserve to be or not.

The many reasons that online entrepreneurs fail are that they have the incorrect mindset. One must believe you have the opportunity to be successful with any traffic strategy or niche market. Other root causes of failures include lack of focus, hopping around in too many niches, hopping around from traffic strategy to strategy and not giving anything much of a chance to be successful.