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How To Find Niche Markets

PotPieGirl by PotPieGirl
Last updated: 02/05/2012

What is a Niche? And How Do I Find One?

One of the best "secrets" to internet marketing is to find a underserved niche market - and serve them with the products and info the want.


Not much of a "secret" now, is it?  =)


The concept sounds simple enough, but I find that for many folks, actually going and FINDING a niche market proves to be a very difficult task - let alone finding niche keywords to go with it!


(already know how to find a niche? Ready to learn about niche keywords? Great! Watch my keyword marketing research video on my Finding Niche Keywords Fast blog post. )


What is a niche market?  How do you find a niche market?  Interested in knowing some tips?  Good, keep reading!



Hey... Are you new? Do you understand how to make money on Google? If not, please stop by PotPieGirl.com and learn more - or just click that link and read my in-depth post about how I make money on Google for free. It's PERFECT for a beginner!

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How To Find Niche Markets

A Quick Training Video From PotPieGirl

Finding niche markets and niche keywords is not hard. In fact, it is very easy IF you have the right tools. Don't short-change your marketing efforts by avoiding anything that costs money for doing market research. With a good tool, the small amount spent will save you a LOT of time in the long run AND make your efforts more profitable.

This is the niche keyword tool I use - and I won't work without it. It has made all the difference in the world for me and the effectiveness of my niche websites.
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Finding A Niche, Sub-Niche, or Micro-Niche

Tip From PotPieGirl:

If there is a magazine around that niche, there is probably money to be made =)

What Is a Niche Market?

A niche market is the sub-set, or the sub-sub-sub-set of a bigger market.

For example, golf is a market, right? Products are marketed to golfers all the time...and it is VERY big and very profitable market.

People LOVE their passions and hobbies, that's for sure.

But the thing is, you can't effectively try to make one web page, or one little website, that appeals to ALL golfers. To me, that is going back to what my grandmother used to always tell me -

When you try to please EVERYONE you end up pleasing NO ONE!

So, what we need is a niche market within the golf market.

How To Find a Niche Market

So, going back to the golf example, lets think of some examples of niche markets within that market, ok?

Now, I am just thinking out loud here, so bear with me...

Let's see....

left-handed golfers...that's a niche.
golf gloves for left-handed golfers.... good... getting more specific and I love it
golf gloves for left-handed women golfers..... nice!

Think about all the golf "stuff" available - then think of WHO in the golf market might want/need that stuff.

There are:

golf gloves
golf clubs
golf drivers
golf irons
golf balls
golf putters
golf lessons
golf tees
golf gifts
golf training aids
golf courses
golf shirts
golf jackets
golf hats
golf shoes
golf socks
golf tips
and on and on and on and on....

As for the WHO:

men golfers
women golfers
junior golfers
senior golfers
senior women golfers
beginner golfers
scratch golfers
bogey golfers
junior boy golfers
junior girl golfers
pro golfers
women pro golfers
scratch senior golfers
beginner women senior golfers
business golfers
tournament golfers

and on and on and on and on...

But are you getting the picture?

Match up the "WHO" with the "WHAT" and talk exclusively to that group of people.

The Perfect Niche Market

To me, the "perfect" niche market is when I match the "who" with the "what" and find that the demand for that info/product is HIGH, but the supply of resources offering it is LOW or is of low-quality.

Yup, right back to good ol' supply and demand =)

Finding a niche market is not difficult - the only tool that is absolutely necessary is your brain.

Make a list of things you like to do... then, make a list of all the types of people who also like to do what you do. See what is available online for these folks. See if you can make it better.

But if you're ready to take it to the next level - check out these free videos. I think you'll like what you'll see =)

How To Find a Niche

What About Niche Keywords?



Want to learn more about how to find niche keywords?

Stop by Niche-Keywords.org and read all our helpful articles and tutorials!



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About PotPieGirl

I'm a mom, a wife...and I taught myself how to make a really nice living by working online.

Yes, as in "work from home in your pajamas". I know that sounds tacky, but in THIS house, I call pajamas "career wear!" lol!

Stop by my blog at PotPieGirl.com anytime!
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