How To Sell Websites For Silly Profits

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Selling Websites For Silly Profits

When most people set out to make money online they look at creating and selling their own products or the products of others. They buy the latest "guru" book about how to make money online and set about spending all their free time creating websites or web-based services to profit from online.

Or they may go down the route of buying and selling stuff on Ebay. Or maybe even open their own fully fledged Ecommerce store and invest tens of thousands of dollars in stock and hope that the market for their product is current and willing to buy.

Every single day thousands of new domains are registered by hopeful online entrepreneurs who are hoping to set themselves free of the daily grand of working 9 - 5 and commuting to and from work.

Marketers are great at selling dreams. They're usually very poor at delivering those dreams. This is doubly true of online marketing gurus. You can safely believe about 25% of what they tell you. It's just a fact of life.

There is more than one way to make money online and one of my favourites is selling websites for 10x and 20x as much as I invested in them. It's very difficult to find any investment that gives a 10x or 20x return!

This lens is here to help you profit from websites you already own and maybe even websites you're just tired of working on.

What Type of Website Can You Sell? 

The great thing about websites is that they don't actually exist like a bricks'n'mortar business does. Websites are simply a massive collection of of 1s and 0s stored online on a webserver somewhere around the globe.

The cool thing is that it doesn't matter that you can't actually touch the website it still exists as an asset that you own.

Some people think that only the only websites that can be sold online are the mega sites like YouTube or Facebook. True these websites do sell for millions or even billions of dollars but that doesn't mean that you can't see your own website for a profit.

So what type of websites can you sell? The good news is that any form of website you can think of from a one page sales letter, to an online messageboard to a blog can be sold for a profit.

The only thing you need to make sure of is that your site is hosted on it's own TLD or Top Level Domain. This simply means that your site needs to have it's own .com, .net, .org etc domain name.

Do you need to own a massive site before you can make a profit from it? Size does not matter when it comes to selling websites. Personally I've sold 15 page websites for several thousands dollars.

So if you have a website, blog or message-board that you think may be valuable then you're probably right.

This lens will show you how to make the largest profit possible from your website.

Useful Links For Buying and Selling Websites 

Sell Your Website
An ideal place to sell your old websites or even acquire new ones.

Feedback on selling your website 

Has this lens helped you sell a website at a profit?

Where Can You Sell Your Website? 

When you've decided to sell your website the next step is choosing where to actually put your website up for sale.

Searching around on the web can be a confusing business because there are dozens of websites out there that offer to help you with selling your website.

After a lot of research you'll find that the most popular sites out there are:

BuySellWebsites

Ebay

BuySellWebsites
is my personal favourite and where I've had HUGE success selling one or more websites to satisfied customers. Why? Speed of sale and quality of customer. The clients browsing this site know exactly what they're looking for and how much they're willing to pay. I've sold websites there in less than 24 hours.

Ebay
is a wonderful system but is often abused by people selling junk on it. Most of the websites for sale on it are cookie-cutter copy websites that generally don't generate any money for the buyer. Ebay is still a great place to sell your website but be aware that you're going to have to work that bit harder to make your website stand out as a unique offer.

When selling a website you may need to try both Ebay and BuySellWebsites to figure out which one works best for you. There's good reasons for using both.

How Much Is Your Website Worth? 

This is usually the biggest question facing most of you who are interested in selling your website or websites. The strange thing is that most people have no idea what their website is worth. I know of one guy who sold a site for $400 that was really worth at least (at the very least) $40,000. He was, of course, gutted to realize this after the website was sold. It was just a hobby website as far as he was concerned and not worth very much. DOH!

Never, ever underestimate the value of something you've created - especially if somebody else seems interested in it.

There are a few ways to estimate the value of your website:

Income
If you're selling any type of product online or offline via your website yo can take your annual net profits and multiply them by 3 to arrive at the sales figure for your target. Some people say 3.5x and some say 2.5x but I've found that 3x seems to be the figure that most buyers are willing to pay and a price that I'm willing to accept.

Visitors
If you only have visitors and no income from the site then it still has an inherent value. You can safely estimate that 500 - 1,000 unique visitors a day are worth about $20 - $50 per day. This will depend on what topic the site covers - the more competitive and valuable it is then the more your visitors are worth.

Brand
If you've developed a brand of any kind with a transferable value you're starting with a sales value of $1,000 - $10,000 at least for a small site and then you need to add your income/visitor value to that.

Domain
If you've managed to register a really catchy (Amazon.com) or a really short (Credit.com) domain name then you're looking at a high sales price regardless of whether or not you have visitors or traffic. Domains with hyphens in them (www.best-credit-debit-reports.com) are worth far less than a domain without a hyphen.

When estimating the value of your website start with a sales value higher than you expect to get. For example if I was selling a site that made $20 per day ($600 per month) I wouldn't just ask for $1,800. No no. I'd need to ask for about $2,200 because I know the buyer is going to:

1. Expect a discount for doing me a "favor" and buying the site from me.

2. Haggle with me if he/she doesn't get a discount.

When setting a sales price for your website always start high and give yourself room to move downwards. It's impossible to start low and then increase your selling price. It won't work!