Margo's Ultimate Squidoo 'How to Squidoo' Branch Library

The Big Red Fez: How To Make Any Web Site Better by Seth Godin

YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED more...0 points

YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button. In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep...0 points

Meatball Sundae: Is Your Marketing out of Sync? by Seth Godin

"Gotta get me some of that New Marketing. Bring more...0 points

"Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don't care, as long as it's shiny and new." Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck! As traditional marketing fades away, the new...0 points

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin

Every marketer tells a story. And if they do it right, more...0 points

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . and believing it makes it true. Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to...0 points

Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

You're either a Purple Cow or you're not. You're either more...0 points

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to...0 points

Free Prize Inside / Purple Cow by Seth Godin

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Unleashing the Ideavirus by Seth Godin, Malcolm Gladwell

The book that sparked a marketing revolution. "This more...0 points

The book that sparked a marketing revolution. "This is a subversive book. It says that the marketer is not -- and ought not to be -- at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author of The Tipping Point. Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather...0 points

If You're Clueless about Starting Your Own Business (If You're Clueless) by Seth Godin

Tired of the corporate rat race? This Clueless book more...0 points

Tired of the corporate rat race? This Clueless book is aimed at people who want to know what it takes to get a small business up and running. This book is packed with sidebars, tips, charts, checklists and resources. This comprehensive guide will help even the most clueless would-be entrepreneur find answers to such key questions as: Are you meant to be a business owner? What do you need to succeed? How do you get started?0 points

Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change by Seth Godin

You can't embrace change any faster...can't make time more...0 points

You can't embrace change any faster...can't make time for the synergy training workshop...can't deal with one more change management seminar. So stop changing. Evolve.Evolution can be unleashed in your organization, effortlessly and gradually changing everything in its path. By teaching your company to "zoom" -- embrace change without pain -- you'll have a company that evolves and ultimately attracts people who drive it to evolve even faster.In up or down markets, for companies in any industry, embrace...0 points