How To Use Facebook - facebook marketing and facebook applications

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Facebook Marketing - social networking at its best

Marketing on Facebook is very complementary to Squidoo. Squidoo puts the emphasis on sharing information about a topic and supports networking through groups.  Facebook exists for social networking and supports information exchange through your profile, posts, Facebook applications and RSS feeds.

Facebook marketing is subtle and not as overt as Squidoo marketing.  It is however very effective.  You can hide yourself on Squidoo but Facebook requires you to show your face.  It is a powerful form of permission marketing and the "purple cows" really stand out. 

Why not join Facebook and add me as a Friend and we can share info:

Join Facebook now 

Note: You can't actually access Facebook until you join and get your login. Trust me it will change your life!  There are lots of fun Facebook applications.

Marketing on Facebook - strategic marketing 

Facebook marketing strategy revolves around the following key elements:

1. Your Facebook Profile

Facebook provides the opportunity to add a very extensive profile covering your interests and background. Your interests, etc. in your profile help to determine who you can access and who can access you.

You can create multiple levels of privacy restrictions on your information. Facebook facilitates social networking because it enables you to share who you are and what you like. If you don't want to share, Facebook is not for you and won't be of any use as a marketing forum. It also not the place for blatant advertising.

2. Your Friends

Like MySpace, Facebook enables you to create friends with whom you can share as much as you want through your posts, profile, applications and RSS feeds. You get to accept or reject friend requests. Friends enable you to share more about what you are doing and what you are interested in. The sharing can be on a much more personal and open level than on MySpace. You can develop strong support relationships and even joint ventures through your friends. You will be amazed with the people you find or who find you - even top internet marketers.

3. Your Posts

You show something of your interests and expertise through your posts which can be via the Facebook posted items application or via posting on someone's Facebook wall. One of the conventions of FaceBook is to share other interesting sites, not just your own.

4. Your Facebook applications

There are over 2,000 Facebook applications that enable you to share information, have fun and learn about other people's likes and dislikes. Choosing the right applications can have a mjor impact on your effectiveness in marketing on Facebook.

5. Your RSS feeds

You can add your RSS feeds from your blogs, news feeds or article feeds to keep Facebook readers up to date.

NB. One of the major unspoken benefits of Facebook is that you can have ready access to some of the top Internet marketers. There are numerous top affiliate marketers on Facebook and if you are accepted as a friend you can message them very easily.

New Flickr Photos 

Facebook Profile by b_d_solis

Facebook is the online hub for your personal brand. Read about it on

Facebook mini-feed by b_d_solis

Learn about Facebook branding...

MF-Facebook-Sep07-1.1 by cambodia4kidsorg

Facebook connections

Facebook Profile by b_d_solis

Facebook is the online hub for your personal brand. Read about it on

Firefox Facebook screenshot by dlisbona

Firefox screenshot with Facebook toolbar, sidebar and Mapalope FB friends locato...

curated content from Flickr

Facebook Un-Hyped - Networking Traffic 

by Tinu Abayomi-Paul

I have spent the past few months mastering Squidoo and I have avoided FaceBook. I am really grateful that I purchased Tinu's ebook otherwise I would have been lost on FaceBook. It is a very useful guide and helps you to work your way through the maze. I followed Tinu's suggestion and moved slowly at first. Facebook is a much more subtle marketing environment than Squidoo - overt marketing will get you ostrasized.

The great fringe benefit is being able to network with people like Tinu and Sherman Hu ...as they are much more accessible on Facebook. I have also re-connected with Jinger Jarrett there. So one of the great benefits of Facebook is to link to people who are incredibly resourceful and generous. There is a real spirit of sharing and linking.

Get Tinu's free guide, tips on traffic and learn more about her ebook Facebook Un-Hyped:
What Facebook can do for your traffic and income

FaceBook on YouTube 

curated content from YouTube

Facebook articles on Ezinearticles.com 

Business networking on Facebook
Facebook is the latest 'hot' thing in the Internet world. It's a social networking site that is starting to rival the likes of MySpace and Friendster.
Potential of Facebook
Within the community of search engine marketers, a herd mentality definitely exists. When multiple early adapters talk about the same thing at the same time, we all go check it out. In 2006, when Facebook opened to everyone, I signed up, looked around, yawned, and promptly forgot about it. Recently however, many prominent members of the SEO community that I follow and respect all started talking about Facebook simultaneously which told me that I was missing out on an important conversation that I needed to hear and participate in. So, I went back to Facebook, created my page and I now see its enormous potential.
Facebook: why you need a profile
Social networking sites like Facebook have drastically changed the way we use the Internet. Online advertising is no exception, as social networks and social media have altered online marketing strategy. This article explores the power of social media marketing (SMM) as well as various ways to connect with Facebook users through this revolutionary advertising medium. The rule of thumb in social media marketing: Connect through content.
Facebook - a web marketing tool
Facebook is becoming one of the most important social networks on the web. The company stated that it has now chosen Microsoft over Google to give a $240 million minority stake in a deal to expand advertising services on the network. This will ideally boost revenue for Facebook and increase Microsoft's online advertising position. The Facebook-Microsoft deal will even further expand the business, which will help online businesses to reach more people and promote themselves through new forms of media.
The SEO Invasion of Facebook
Within the community of search engine marketers, a herd mentality definitely exists. When multiple early adapters talk about the same thing at the same time, we all go check it out. In 2006, when Facebook opened to everyone, I signed up, looked around, yawned, and promptly forgot about it. Recently however, many prominent members of the SEO community that I follow and respect all started talking about Facebook simultaneously which told me that I was missing out on an important conversation that I needed to hear and participate in. So, I went back to Facebook, created my page and I now see its enormous potential.
How to Add a Funny Video to Facebook
You may have noticed many social networking users have integrated funny video content into their profiles to provide a more entertaining experience for people in their friends list. This is a short tutorial to show how you too can add some funny videos to your MySpace, Facebook page or blog.
Why Widgets Work Wonders for Your Website
Widgets are the Internet's answer to "knowledge on demand". They are icons that give you easy access to information and areas of interest. Widgets are versatile tools that can be placed on websites, desktops, blogs, profiles and even mobile devices.
[Ron's note: Facebook has more than 2,000 widgets/applications]

New Amazon Plexo 

Facebook For Dummies (For Dummies (Computer/Tech)) by Carolyn Abram, Leah Pearlman

Facebook For Dummies (For Dummies (Computer/Tech)) by Carolyn Abram, Leah Pearlman

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Facebook: The Missing Manual by E. Vander Veer

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I'm on Facebook--Now What???: How to Get Personal, Business, and Professional Value from Facebook by Jason Alba, Jesse Stay

I'm on Facebook--Now What???: How to Get Personal, Business, and Professional Value from Facebook by Jason Alba, Jesse Stay

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Building Facebook Applications For Dummies (For Dummies (Computer/Tech)) by Richard Wagner

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There's no doubt about it - Facebook is cool. Alon more...0 points

Facebook Cookbook: Build Your Facebook Empire by Jason Goldman

Facebook Cookbook: Build Your Facebook Empire by Jason Goldman

Now you can build Facebook applications that truly more...0 points

Blog Posts from Google 

Kashmir Hill - The Not-So Private Parts – How I use Facebook for ...
Facebook is a gold mine for journalists and investigators. A journalism school student recently inte...
How to Use Facebook for Business - The Bulldog
As many of you already know, I push my column, podcast and blog through Facebook and Twitter, sendin...
Onion video: Parents use Facebook, Twitter to stalk kids
Facebook, Twitter Revolutionizing How Parents Stalk Their College-Aged Kids:
How to Use Social Media : The World :: American Express OPEN Forum
Question: If you could use only one service to market a product, which one would it be? Answer: It w...

Featured Lenses about Facebook 

Facebook Links 

Adding friends on Facebook
Allan Cockerill says: "The thing I enjoy most about social networking on the Internet would have be the people that I've met there. Of course the ease of adding friends on Facebook and other sites makes it that much easier to build a network."
NPR: Could Facebook Change Web Advertising?
"The social-networking Web site Facebook.com is set to announce a new partnership that could rake in millions in ad revenue. To advertisers, the social networking sites are giant databases about potential customers offering information advertisers normally pay big bucks for...."
Videos on How to Use Facebook
From Expert Village Video Series: Learn how to use Facebook with instructions such as how to join, how to establish your profile and how to add friends in this free online video series.

Squidoo Marketing Email Course 


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by ronpass

Ron here from Brisbane, Australia. I love tennis. walking, reading, cycling and writing.

My major preoccupation is internet marketing via Squidoo, art...

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