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How to use Twitter for business and marketing
"Twitter" is a social networking site that enables you to do micro-blogging. You can post messages of just 140 characters long which can be seen either by all the people on Twitter or just by the people who have chosen to "follow" you. Your "followers" are people who choose to read your messages on Twitter ("tweets") and who wish to communicate directly with you via the Twitter interface. You can use Twitter for fun or for business. This lens focuses on how to use Twitter for marketing.
Follow Ron on Twitter
Photo Credit: Twitter Visualization by Ross Mayfield on Flickr
Follow Ron on Twitter
Photo Credit: Twitter Visualization by Ross Mayfield on Flickr
Twitter Traffic
What appeals to me about Twitter:
1. it is viral
2. enables me to rapidly build targeted Twitter followers
3. leverages other marketing strategies I am using
4. easy to use
5. can be readily adjusted.
Twitter enables me to leverage my article marketing, blogging, social bookmarking, social networking and Squidoo marketing.
1. it is viral
2. enables me to rapidly build targeted Twitter followers
3. leverages other marketing strategies I am using
4. easy to use
5. can be readily adjusted.
Twitter enables me to leverage my article marketing, blogging, social bookmarking, social networking and Squidoo marketing.
How to use Twitter for marketing
- Add the "Twitter" module to your Squidoo lens with your own Twitter feed (see Ron's Tweets on this lens)
- Add the Twitter widget to your blog so that your tweets appear on the sidebar of your blog and serve as a regular update (if you use Twitter at least daily). See the widget in action on my Blogger.com blog:
Affiliate Marketing Coach. - Find the right balance between sharing what you are up to and self-promotion (a balancing act)
- Avoid Twitter spam like the plague or you will be ostrasized!
- Join "Twitter Strategies and Connections Group" on Facebook for up-to-date information.
- Think about Twitter as a conversation and share with this in mind.
- What image are you creating on Twitter? - be very conscious of your desired internet profile and make sure that your Twitter posts are congruent/consistent with this image.
- Share your creative process - "I have just created a new lens", "developing a new website", "exploring how to..."
- Use the "reply to" button adjacent to each post to engage others in conversation.
- Don't be slow to stop following people who just create "noise".
- You do not have to follow everyone who follows you - be selective or you will drown in Twitter posts and miss the more valuable nuggets.
- Add a website/lens link to your tweets - Twitter automatically hotlinks them for you (and shortens them). Remember, though, that the links count towards your 140 characters. Warning - don't overdo the links!
- Mention your new blog post (with a link) on Twitter to create more blog visitors and Twitter followers.
- Add comments re interesting articles, posts or videos you have read or seen...and add a link to them for others to follow (don't just promote your own links).
- Mix it up - a bit of personal info (so people get to know you), sharing of others' resources and ideas and sharing some of your own links and resources. Don't forget that your aim is to build relationships via Twitter.
- Create a Squidoo feed to Twitter so that your Squidoo updates get advised automatically on Twitter as an update post. Lewis shows you how:
Squidoo Cool post re Squidoo feed to Twitter - Make your last post of the day, the one with your important hyperlink (courtesy of John Reese)
- Convert your URL to a shorter version with www.tinyurl.com - it gives you more words to use in your Twitter post which has a limit of 140 characters (one of my recent articles had a URL that was 144 characters long!)
- Post your articles on Twitter - your Tweet may end up on Page 1 of Google results for your keyword.
Twitter Hints - When tweeting about updating your lens, why not replace "Updated my ..." with a meaningful phrase such as "Watching Celine Dion perform with Elvis Presley on my Squidoo lens..."
RETWEET: RT your way to success on Twitter
Bill Crosby, creator of the Twitter Traffic Machine, discusses the importance of re-tweeting on Twitter and how to actually do it.
Retweeting on Twitter, Why You Must Do This to Be Successful
http://BillCrosby.com Retweeting on Twitter is one of the single most important things you can do to get recognized, to build your following, and to engage people. Please make sure you comment below, thanks!
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Follow Ron on Twitter
- ronpass
- aka Ron Passfield
- 4,578 followers
- 5,036 following
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Links to posts and resources about Twitter
Twitter is extensible, and many third-party developers are creating tools around the simple data being exported for a variety of unique applications.
- Mari Smith on Twitter for marketing
- Mari Smith, author of "Facebook for Professionals", offers quick tips for us business peeps to optimize Twitter for branding, visibility, outreach, etc. (search for Twitter on her blog).
- Add your Squidoo feed to Twitter
- Lewis, SquidooCool, shows us how to add a Squidoo feed to Twitter to automatically advise whenever we update a lens - this creates an auto-post on Twitter.
- How to use Twitter for your career promotion
- A well written and easy to read article that focuses on the use of Twitter for career promotion and recruiting.
- Twittering her way from Mom-at-home to Global Presence
- Laura Fitton, founder & CEO of Pistachio Consulting, discusses how she used Twitter to develop her global presence.
- What the web strategist should know about Twitter
- Jeremiah Owyang discusses Twitter do's and dont's and offers strategies and useful tips.
- 100 World's Greatest Twitter Tips & Twitter Secrets
- Dan Hollings detailed tips list - great stuff and very thorough - free resource.
- Twitter Tools
- Brian Solis' easy-on-the-eyes guide to Twitter tools for communication and engagement. Brian also has some superb, free resources (PDFs) on other aspects of Web 2.0, PR and customer service. Well worth checking out - you will be impressed - I was!
- If I Started Today with Social Media
- Chris Brogan gives his views on where to start with social media. He overlooks Squidoo which is something of an oversight (see my comment - no. 85).
- 8 Twitter Networking Tips: From Online to In-the-Flesh
- Read on for tips on how to use Twitter to take networking from online to in-the-flesh.
- Essential Twitter Tools
- Twitter is extensible, and many third-party developers are creating tools around the simple data being exported for a variety of unique applications.
- Twitter lists, resources & how to's
- From Mashable - the social media site - heaps of Twitter resources here (3 pages of them when I last visited!).
- Twitter Guide
- Clare Lancaster, Twitter Elite from Brisbane, has this dedicated site to give you some basic hints about using Twitter. She also has a paid Twitter Guide for Business. This site has a great, personal feel.
Featured Lenses about Twitter
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50 Ways To Use Twitter
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Twitter is an amazingly powerful tool for promoting your Squidoo Lens, Blog, Business and more. So check out these cool ways to educate, inform, enlighten and amuse people. Just remember, you've only got 140 Characters so stay on your topic!
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How To Make Money With Twitter?
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Twitter is one of the most popular microblogging sites online and many people use Twitter to connect and communicate with other users. If you use Twitter you have probably wondered how can I make money using Twitter? On this page I will talk about th...
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Twittersweet Music - Tracking the Social Music Buzz on Twitter.com
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A social media toolkit for publishing and tracking music tweets on Twitter.com. Discover music related conversations, follow popular music channels and find people with similar interests. Add your music related Tweetstreams to the plexo lists for pe...
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Power Twitter - Leveraging Twitter
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If you are using twitter to keep your friends in the know on what you are up to and keeping track of them then you might like to know what else you can do with twitter. Since twitter is a stream of short text messages and it allows you to send direc...
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Twitter Traffic
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Brevity. It’s what’s hot on the web right now. You have a split second to grab your target audience by the eyeballs and pull them into your lair – and if you can’t manage to do it, you’ll be back flipping bur...
More featured Lenses on Twitter
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Twitter Applications List You'll Ever Need
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Welcome to Twitterapps! - I have 275 Twitter applications at the moment Twitter applications can be called by different names. They are sometimes called as "twitter tools", "twitter add-ons" and the likes. But whatever the name they are called, they...
How to use Twitter - links and resources
- How to use Twitter for business
- Chris Brogan and Valeria Maltoni offer heaps of suggestions on ways to use Twitter for business.
- Twitter 101
- Connie Bensen, Community Strategist, has developed this superb post about Twitter. Connie brings together resources and links covering corporate use of Twitter, the best guides, "must follow" people and ways to find interesting people.
- Connie Bensen - my evolution with Twitter
- Connie provides a series of articles she has created that demonstrate the evolution of her use of Twitter as a community developer and strategist. Her first article begins:
Twitter is a great tool. It has allowed me to develop relationships with people on a personal level. The power is that it's a conversation that is only as disruptive as you allow it to be. And rich relationships can be fostered because Twitter allows a window into other people's lives. - Twitter tools to boost your traffic and income
- In this lens, Junyuan shows you how to use 35 free Twitter tools to help you to not only boost your websites' traffic but also your income.
- Article Marketing and Twitter
- When you bring article marketing into the picture and tweet your articles to your friends on twitter you can really begin to attract allot of attention to your articles. If you are using twitter and have people following you and are also following many you can use your articles to tweet and contribute quality information to them.
- Article Marketing and Twitter
- Forum post discusses the advantages of using Twitter to tweet about your articles.
- 25 Twitter Apps to Manage Multiple Accounts
- Here are several options to help you tweet now or later from different accounts on your desktop, via the Web, and while on the run. We've also included a few browser add-ons and business-specific clients to help you find the right application to suit your Twittering needs.
- Top 5 Ways to Share Videos on Twitter
- Since we're seeing a lot of healthy competition in the "TwitPic (Twitpic reviews) for video" space, we thought that we'd give you the lowdown on five different services that you can use to upload video to Twitter. You'll even see a few that support photo and video uploads, allow for webcam recordings, and track video mentions across Twitter...from Mashable.
Blog Posts about Twitter
- VeVite Taps Into Twitter For Event Invitations
- There are a plethora of online invitation sites that let invitees and event organize utilize both Facebook and Twitter to publicize events to ...
- Twitter to deliver “several billion tweets” an hour next year ...
- In a note in the UK's Times of London over the weekend, Twitter co-founder Biz Stone revealed some impressive stats ...
- The Best Mobile Applications for Twitter
- Looking for mobile applications for Twitter? Here you'll find the best Twitter Mobile Apps for your BlackBerry, iPhone, Nokia, Windows Mobile or your Android device.
- Fun: FirstFollower Identifies Any Twitter User's First Follower
- Who was the first person to follow you on Twitter? According to the app FirstFollower.com, mine was someone I never followed back until today! Chances are you're already ...
Twitter Marketing - Free E-Book
CLICK the Banner to Get Your Free Report
News about Twitter from Google
- The brawn of Facebook, the brains of Twitter
- If you were a social-networking site other than Facebook or Twitter, you were probably struggling to stay above water in 2009. ...
- Twitter acquires GeoAPI creator Mixer Labs
- Twitter as a real-time messaging services has already proved its worth through the millions of people using it everyday. But Biz Stone isn't standing still ...
- Krishna criticises Tharoor for Twitter remarks on visa rules
- ... of State for External Affairs Shashi Tharoor's remarks on Twitter, a social networking site, criticising the government for its new visa regulations. ...
- Stan Lee's Birthday, War Machine, And 'Avatar' In Today's Twitter Report
- Today marks the birthday of a comics icon, and the Twitter Report joins Christos Gage, Brian Michael Bendis, Tony Lee and most of this column's follow list ...
Ezine Articles Feed on Social Networking
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Reader Feedback
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- irylle_12 irylle_12 Dec 3, 2009 @ 9:58 am
- Hi guys
I'd been using twitter as a marketing tool and I found it useful. Great lens anyway
Kind Regards
Sam
X
http://24hourtwitterexpert.com/
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Reply
- paperfacets paperfacets Sep 24, 2009 @ 4:31 pm
- Hi Ron,
I have made 50 and making 51 right now. I went to the LA Fair yesterday and the camera batteries went dead! That was going to be 52. I resorted to shopping lens for fillers. Thanks for the suggestion on local sights. Good luck on your 100 which I see is coming near.
I like twitter and starting to know tagfoot. Someday I will check out redgage.
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Reply
- Evelyn_Saenz Evelyn_Saenz Aug 28, 2009 @ 4:50 pm
- Twittering is lots of fun and it helps people find my sites.
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- Floraluniverses Floraluniverses May 6, 2009 @ 4:52 pm
- Thanks for all this good information. 5*
- Reply
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by ronpass
Ron here from Brisbane, Australia. I love tennis. walking, reading, cycling and writing.
My major preoccupation is internet marketing via Squidoo, art...
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