Direct response sales letters are one of the oldest forms of direct marketing and if used correctly can bring great results, but how do you write an effective direct marketing sales letter?
How to Write Direct Marketing Sales Letters
Direct response sales letters are one of the oldest forms of direct marketing and if used correctly can bring great results, but how do you write an effective direct marketing sales letter?
Direct Marketing Sales Letters must be Personal
The first secret to effective direct response sales letters is to make it personal. As soon as the person opens the letter they need to feel like it has been written specifically for them. Relate to your reader through the words you use, relating to the needs and desires of your reader and building trust and confidence.
Your Direct Marketing Sales Letter is a Fairy Tale
When creating your direct marketing sales letter think of a fairy tale - a problem or pain, introduce the solution, and apply the solution to the problem. The important point here though is that the reader can only overcome their problem or pain once they apply your solution to their problem.
Give Them the Facts and Prove Your Point
Another important point in writing direct marketing sales letters is to give your reader facts and prove your product or service. Tell them specific numbers relating to your product, testimonials from people who have found your product to meet their needs and any other evidence that your product really does what it says.
Give a Clear Call to Action
Lastly, make sure you tell your reader exactly what you want them to do - give them a clear call to action. This is the most important point for direct marketing sales letters because you want people to take action now. You can even include special offers here that have a time-limit or specials that are only available to the first few customers to increase the sense of urgency.
In order to write effective direct marketing sales letters you need to think both in terms of fairytale and fact. The fairytale tells your reader a problem they need to solve and how to solve it using your product. The facts need to give testimonials, numbers or scientific evidence that your product does what you say it does. Lastly, make sure you have a clear call to action and create a sense of urgency while always keeping it personal.
Direct Marketing Sales Letters must be Personal
The first secret to effective direct response sales letters is to make it personal. As soon as the person opens the letter they need to feel like it has been written specifically for them. Relate to your reader through the words you use, relating to the needs and desires of your reader and building trust and confidence.
Your Direct Marketing Sales Letter is a Fairy Tale
When creating your direct marketing sales letter think of a fairy tale - a problem or pain, introduce the solution, and apply the solution to the problem. The important point here though is that the reader can only overcome their problem or pain once they apply your solution to their problem.
Give Them the Facts and Prove Your Point
Another important point in writing direct marketing sales letters is to give your reader facts and prove your product or service. Tell them specific numbers relating to your product, testimonials from people who have found your product to meet their needs and any other evidence that your product really does what it says.
Give a Clear Call to Action
Lastly, make sure you tell your reader exactly what you want them to do - give them a clear call to action. This is the most important point for direct marketing sales letters because you want people to take action now. You can even include special offers here that have a time-limit or specials that are only available to the first few customers to increase the sense of urgency.
In order to write effective direct marketing sales letters you need to think both in terms of fairytale and fact. The fairytale tells your reader a problem they need to solve and how to solve it using your product. The facts need to give testimonials, numbers or scientific evidence that your product does what you say it does. Lastly, make sure you have a clear call to action and create a sense of urgency while always keeping it personal.
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by mitchcarson
Mitch Carson is an award-winning direct marketer, consultant, author and columnist who has consulted for the BEST of the BEST in marketing including,... (more)
