How people buy homes with logics or emotions?

Why is it that when you go to buy milk you end up with "Moro" bar or "Red Bull" can?
The answer is very simple: because we go shopping armed with logic but we buy with our emotions.
You might think that you are always in control what you buy, but have a look at these daily examples:
- It doesn't really matter if you do grocery shopping weekly or every few days, you go to the store with a strictly-budgeted shopping list to buy basic things like milk, eggs, bread and sugar and after browsing end up with a nicely-packaged biscuit pack, brightly-coloured bag of crisps, flash-looking new washing powder and attractive-looking tissue box (even if you've got 4-5 at home). And you bought these things without having any intention to. If you're honest, you can probably remember many times when you have come home with a bag-full of stuff you didn't plan to buy, but did so because emotionally they attracted your attention. How many times have you bought things and even forgotten to purchase the main product you went shopping for?
- Shopping Malls - don't you love them? Guys, when you're browsing with your partner, how often do you find that after a few tours of the mall you politely suggest that you wait in the car until your lady has finished? Because you know what usually happens: they visit every inviting shop that attracts their attention; they mingle around nice-smelling, beautifully-presented colourful products and end up buying them without any intention or control. And if sometimes we ladies doubt our purchasing choices (should I buy or should I not?), our emotional selves usually find many logical reasons why we should.
- Ladies, do we buy shoes because we need them, because they are for sale, or because we like them? I would say a bit of everything really, but emotions play the biggest part. Try to remember how you felt and what conversations you had with yourself when you bought the last pair of gorgeous shoes. Did you buy them only because they were black and would match your few outfits and accessories, or because they look comfortable? Let's be truthful - you bought them because you liked them - and you liked them a lot! Deep inside you knew that it may cause you physical pain wearing them, but you purchased them because you could picture how feminine and elegant you would look wearing them. If you disagree with me and still believe that the logical mind drives us to make purchasing decisions, then why do the majority of ladies at 'special occasions' stop smiling after a few hours standing around or mingling? Because they are in agony wearing shoes which they bought with their emotions!
- And how many of you guys, left 'Bunnings' not only with the item you came shopping for, but with another 'flash' new measuring tape (which you don't need) or with some other fancy new gadgets?.
So if emotions catch us when we buy milk or shoes or nails, what about when we are buying a home? What really drives us to decide: logics or emotion? Visit http://www.jolantadougherty.com and let me know what you think.