Use an HSN Agent to Get on HSN

An HSN Agent (HSN stands for Home Shopping Network) is an independent person or group that can get your product or new invention in front of an HSN buyer. The way they work is similar to traditional Manufacturer's Representatives that present product to store buyers.

HSN Agents work on commissions so they only make money when your product or new invention gets on-air and sells. HSN Agents are fully independent and are not employed by HSN, but they do have relationships with buyers at HSN and are often relied on by busy buyers to bring them great new and interesting products.

HSN is the number two home shopping channel in the world behind QVC (Get on QVC). It reaches over 87 million viewers. One of the fastest ways to get your product in front of an HSN buyer is to use an Agent.

HSN Agents understand what makes for a successful product and they have relationships with buyers that often count on them to screen products for them, bringing them only the ones that have a high chance of success.

Just as importantly, HSN Agents understand the internal pricing structure and know how to position your product for the maximum amount and still hit a target retail price. For this reason, a good Agent will often earn their commissions and essentially pay for themselves.

If you want your product or new invention to retail for $40.00 on-air, what wholesale price would you need in order to accomplish that?

Guessing will cost you money, but a good agent knows the formula that HSN uses to create its on-air retail prices and can get you the maximum for your product in order to hit that number.

What this means to you is that the extra margin the Agent is able to get for you will basically pay for their commission.

HSN Agents are an elusive bunch because they find products on their own and are very busy.  

But one invention marketing event that can help connect you with someone that can land your product on the Home Shopping Channels has recently been created and has helped inventors and product developers achieve their goals by getting on TV. More information can be found by clicking on the following link: Invention and Product Marketing