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How to use syndicated content to increase traffic! 

What is RSS?

Any web marketer worth his salt knows that web traffic is the key to success when it comes to making money online. People often talk about Internet, product and money. But the circle is not complete without the key aspect: traffic, and loads of it. So, the more techniques you use to increase web traffic , the higher your chances of getting noticed and making money.
To me, RSS is the brand new web marketing tool; powerful because so few use it and popular because search engines simply love it.
When you visit popular websites, you may have come across a simple link at the bottom of the page labeled subscribe to RSS or XML.
So, what is RSS? Of course you already know it is Real Simple Syndication. But that's only so far as the name goes. To many, there is nothing really simple about RSS. In fact, people feel intimidated by it, which is one of the reasons why it is so under-utilized on the web.

So, what is RSS?
RSS is nothing but a recent flash of news that you send out from your website to people who have subscribed to it. Of course, that's a simplistic definition, but in it lies the key to the power of RSS. So, let us examine it a little closely.
First of all, as I explained, RSS is a simple news flash. That means, you will be using it as a channel of communication between your website and customers who subscribe to it.
For example, suppose you are an avid golfer and you want to share something about the game with other fans like yourself. An RSS feed helps you do just that. You fill in the new piece of information and everyone subscribed to your RSS immediately gets the flash.
RSS helps you in many ways:
It establishes your credibility as an expert in your field.

A regularly updated RSS feed keeps your website fresh and green.

It increases efficiency. You can send out new announcements and reach your customers effectively and quickly through RSS feeds. So it can be used as an advertising or marketing tool.
From the point of view of subscribers, there are even more advantages:
It increases productivity. Customers can hook up to your RSS and enjoy the benefits of having fresh content on their website. As and when you feed new content, their websites get updated too.

The information you provide is something that your clients want. They asked for it, so they look forward to receiving it. Little wonder RSS feeds can pull high volumes of loyal targeted traffic, which is great for your search engine rankings.

Most importantly, RSS is spam free, unlike emails. Unsubscribing is hassle free too.
RSS, as originally designed by Netscape, was initially used by websites that needed to update their content regularly (news websites, for instance) and Blogs. Today however, it is widely used as a marketing tool to increase search engine traffic. This unforeseen development led to its popularity.

Using RSS feeds to increase search engine traffic:
RSS feeds can enhance your website traffic dramatically. Search engines love cross-links and they pay particular attention to websites that are richly linked from the outside.
Additionally, RSS directories, where you can list your RSS feeds, also drive loads of search engine traffic to your website. RSS directories collate RSS links and place them in different categories and sections. This is something similar to web hosting, but instead of websites, you have RSS links in these directories. Clicking on a link will take you to the source of that feed.
RSS feeds have another advantage. In any business, you would like to know how your competitors are doing. You would also like to check out how your own product or business is performing. An RSS directory helps you find out how many people are interested in your services or products.
Posting to RSS directories may be a little costly, but as you can see, the advantages far override the investment. If you are starting out, you may use free services and move on to paid services as your site starts picking up.
RSS has made it far easier to disseminate information. That is why it has become an effective and respectable means of reaching out to large slices of customers.

Keyword Phrase Primer
Keywords that deliver: Selection Secrets

The Internet has become a battlefield for pulling in increasing volumes of search engine traffic. Every week, a new search engine technique is devised and several old ones are relegated to the bottom. This is because the benefits of traffic routed through search engines are, to put it simply, humungous!
For affiliate marketers, higher traffic increases the potential for sales and referral commissions. For bloggers or small businesses, the goal is to increase search engine traffic because this means a wider audience and long-term profit from various sources like ads. That is why there is such a lot of innovation in the field of search engine optimization.

Long Tails and how they help
One of the most recent techniques, and a very effective one at that, is the use of LONG TAIL keywords to direct search engine traffic to your website.
The term may sound intimidating, but all it refers to is a new marketing trend. In the past, a few major keywords were identified to pull traffic through search engines. In the new model, websites will be drawing their businesses from a large variety of low-volume search queries or phrases. So, it's goodbye to all those oft-used, clichéd keywords.
This brings about a paradigm shift in your strategy to identify keywords and phrases. Instead of opting for the most obvious keywords like 'Making money online', web marketers now have to identify several keyword phrases that attract streams of low volume traffic. The combined action of several streams of low-volume traffic will eventually add up to high revenue.To identify Long Tails or multi-word search queries (for that is what they are), you have to pick out the actual phrases that visitors use to arrive at your website. These key phrases are more specific than general. They embody the specific information users are looking for. So, a phrase like "Top 5 SEO techniques to make money online" will pull in more targeted traffic than 'making money online'. Ultimately, such a strategy leads to an overall increase in web traffic.For example, 'Self-hypnosis' is a general keyword. The keyword phrases within this niche would be 'Self-hypnosis to lose weight' or 'using self-hypnosis techniques to improve memory' or 'benefits of self-hypnosis for controlling anger'.
Methods to identify keyword phrases
Use tracking programs: Certain automated programs generate a number of subject-specific keyword phrases. But you will still have to filter and select specific phrases from a long list of results. Further to this, you may have to run your selected phrases through a search volume analyzer, to zero in on the top phrases.
Keyword research tools: Tools like Google's Keywords Tool can help determine the popularity of keywords, thus enabling you to develop a wide variety of secondary keywords to increase web traffic to your site. Stringing together these words should enable you to identify keyword phrases.
Search boxes: Using on-site search boxes will enable you to monitor specific keyword phrases your visitors are looking for. This way, you get direct feedback from your visitors. This is an amazing method you can use to learn more about the general public's search habits.
Check out your competition: Find out what phrases they are using. Search their meta tags, titles and headers. Here, all the work has been done for you. You only need to fine-tune the words and string them together to make phrases that will pull lots of search engine traffic. Keyword parsing tools help you analyze other websites.

Advantages
By using keyword phrases, you reap a number of benefits:
High search-engine rankings: Competition will be weaker for the phrases you have identified. So you can easily climb to the top of search engine rankings for your particular choice of phrase.

Higher conversion rates: Since you are using the actual phrase your visitors are looking for, the website traffic you get is highly targeted. People who come to you in this manner are more likely to click the 'Buy Now' button than people who come in out of curiosity.

Increased inflow: Since you will be using many keyword phrases, you will build up several streams of low-volume customers. These streams will increase your search engine traffic.

Make more money: Your monetizing potential is high when you pull in search engine traffic because people who come to you are serious about your product, service or information. They are more likely to subscribe to your newsletter or RSS feeds.
Using Long Tails on your websites or Blogs will undoubtedly increase web traffic to your site.
And of course, more traffic is always good news!

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