How to Make a Great Press Pack!

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A great press pack will get what you want to say out there and be an important marketing tool

This lense has all you need to know to get a great press pack put together, which will inform who you give it to about what you want to say, make them want to contact you and know where and how they can do it.

Whether you are organising an event or in a band, the goal of this lense is to get people's attention, tell them who you are, what your doing and where and shout your voice out there in a succint way.

What is a press-pack?

A press pack is a collection of information prepared specifically for press related people.

They are normally designed to enable the press journalist or similar to quickly write a news story and gain relevant concise information about your project or news story.

What does a press pack contain?

A press pack normally contains

*Press release
*Contact details
*Media resources - such as photos

Read more about how to make the perfect press pack on Amazon

Get stuff from Amazon to help you making a press pack that really grabs attention.

PR can be used to build rapport with employees, customers, investors, voters, or the general public.Almost any organization that has a stake in how it is portrayed in the public arena employs some level of public relations.
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What is a press release

A written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value

A press release should say:

*Who you are / who the news involves
*What is happening and when
*Contact details

Is should be:

*Written in an exciting news-worthy way
*It should contain some quotes to add another dimension to the writing
*It should be concise - preferably 1 / 2 pages max
*Is should have a catchy headline

When writing your Press Release remember The five W's

The most important bits to include. Use these as a framework for the content:

* Who are you?
* What are you doing?
* When are you doing it?
* Where are you doing it?
* Why is it newsworthy?

by

awelch

My name is Andrew Welch. I'm 26 Years old. I'm a long distance cyclist, website developer, photographer, writer, and mountain bike enthusiast. The last... more »

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