A great press pack will get what you want to say out there and be an important marketing tool
This lense has all you need to know to get a great press pack put together, which will inform who you give it to about what you want to say, make them want to contact you and know where and how they can do it.
Whether you are organising an event or in a band, the goal of this lense is to get people's attention, tell them who you are, what your doing and where and shout your voice out there in a succint way.
Whether you are organising an event or in a band, the goal of this lense is to get people's attention, tell them who you are, what your doing and where and shout your voice out there in a succint way.
What is a press-pack?
A press pack is a collection of information prepared specifically for press related people.
They are normally designed to enable the press journalist or similar to quickly write a news story and gain relevant concise information about your project or news story.
They are normally designed to enable the press journalist or similar to quickly write a news story and gain relevant concise information about your project or news story.
Press release from Google
What does a press pack contain?
A press pack normally contains
*Press release
*Contact details
*Media resources - such as photos
*Press release
*Contact details
*Media resources - such as photos
Read more about how to make the perfect press pack on Amazon
Get stuff from Amazon to help you making a press pack that really grabs attention.
PR can be used to build rapport with employees, customers, investors, voters, or the general public.Almost any organization that has a stake in how it is portrayed in the public arena employs some level of public relations.
Writing Effective News Releases...: How to Get Free Publicity for Yourself, Your Business, or Your Organization
Amazon Price: (as of 12/07/2009) 
Press Releases Are Not a PR Strategy: An Executive's Guide to Public Relations
Amazon Price: (as of 12/07/2009)
How to Write Powerful Press Releases
Amazon Price: (as of 12/07/2009)
The Power of the Press Release: Tips, Techniques and Templates
Amazon Price: (as of 12/07/2009)
What is a press release
A written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value
A press release should say:
*Who you are / who the news involves
*What is happening and when
*Contact details
Is should be:
*Written in an exciting news-worthy way
*It should contain some quotes to add another dimension to the writing
*It should be concise - preferably 1 / 2 pages max
*Is should have a catchy headline
A press release should say:
*Who you are / who the news involves
*What is happening and when
*Contact details
Is should be:
*Written in an exciting news-worthy way
*It should contain some quotes to add another dimension to the writing
*It should be concise - preferably 1 / 2 pages max
*Is should have a catchy headline
When writing your Press Release remember The five W's
The most important bits to include. Use these as a framework for the content:
* Who are you?
* What are you doing?
* When are you doing it?
* Where are you doing it?
* Why is it newsworthy?
* Who are you?
* What are you doing?
* When are you doing it?
* Where are you doing it?
* Why is it newsworthy?
PR from Delicious
- No One Cares About Your Stupid Little Startup
- 5 NEW online tools for PR pros
- Socialized Media: The Powerful Effects of Online Brand Interaction | Brian Solis - PR 2.0
- No one cares about your stupid little startup – 5 tips to make them care | The Blog Of Matt Brezina
- Brian Solis - PR 2.0
- Save Your Spin for Someone Who Cares
- 16 social media guidelines used by real companies
- 6 indicators of hope in PR measurement | Article | Homepage articles
- Five free tech PR tools you need to know about | Software, Interrupted - CNET News
- PR Newswire: press release distribution, targeting, monitoring and marketing
- Powerlist: Advertising, marketing and PR firms - Oregon Business
- Public Relations Blogger: 4 Reasons Public Relations (Not Advertising) Builds a Brand
- HOW TO: Use Social Media in Your PR Pitch Plan
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My name is Andrew Welch. I'm 26 Years old. I'm a long distance cyclist, website developer, photographer, writer, and mountain bike enthusiast. The las...
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