Icarus Consultants

Icarus Consultants is a boutique marketing strategy company providing specialist services to the pharmaceutical, medical device and healthcare industries. Our mission is to make a difference in the lives of patients through the work we do helping life science companies develop new products which treat cancer. By combining top tier strategy skills with over thirty years of industry and therapeutic area expertise, we offer a creative, value added and innovative approach.

We specialize in new product development and strategic marketing with an emphasis on highly successful product launches. We make a real difference to our clients by offering excellent products and services based on rigourous research and scientific analyses to create remarkable insights. The company is run by people who have a passion for what they do!

What we do

How can we help you?

Aside from offering our time, we also assist companies in a number of creative ways. At the heart of marketing is a real belief that the customer always comes first. Ultimately, for our clients that means the doctors and nurses who are at the front line helping cancer patients become healthy again.

Typical projects we undertake include:

- new product commercialization
- strategic business plans
- corporate & brand strategy
- competitive intelligence
- research/project appraisals
- market assessments
- market entry strategies
- key opinion leader market research
- portfolio analysis
- licensing/opportunity assessments
- investment preparation
- due diligence evaluations

We also offer significant in-depth expertise in oncology, immunology, hematology, targeted therapies and tissue engineered products as well as related areas such as dermatology, cardiovascular and infectious diseases.

Our goal is to create customised solutions which meet individual client needs and help find new treatments which make a difference to cancer patients lives.

Cancer News

Looking for information on the latest medical updates? There might be something useful here!

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Important Cancer Links and Information

Stories of hope and inspiration to cancer prevention

There are many facets of cancer - prevention, nutrition, treatment, psychology, hope and inspiring stories to name a few.

Here are some links we love which you may find helpful:

Cancer Comicstrip: Cancer patient and ecademist Suzan St-Maur's blog about her fight against breast cancer. Also contains lots of amusing anecdotes about cancer related subjects too.
Jerry Mayfield's CML Diary: Jerry Mayfield is a wonderful man who was diagnosed with a rare form of leukemia called chronic myeloid leukemi (CML). He created not only a diary of his treatments and observations, but a whole website dedicated to the subject of CML as an information resource for other patients. His story and journey is truly an inspiring one of hope, courage and fortitude!
Oncochat: The authors blog about cancer and related subjects.
Medscape: Need information on different types of cancer or treatments? This is the place for the more technically minded among you. Includes interviews with leading experts as well as conference updates and new breakthroughs.

Note: Need to register (free) to access the material.
WebMD: Basic information on cancer and treatments - specifically aimed at patients, family and caregivers.

Unleashing the Idea Virus by Seth Godin and Malcolm Gladwell

What Squidoo is all about!

In Unleashing the Ideavirus, Godin describes ways to set any viable commercial concept loose among those who are most likely to catch it--and then stand aside as these recipients become infected and pass it on to others who might do the same. "The future belongs to marketers who establish a foundation and process where interested people can market to each other," he writes. "Ignite consumer networks and then get out of the way and let them talk."